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Article
Publication date: 17 August 2015

Deniz Yüncü

This paper aims to clarify the relationships between virtual destination environment factors and visitors’ satisfaction and loyalty. Virtual destination environment factors are…

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Abstract

Purpose

This paper aims to clarify the relationships between virtual destination environment factors and visitors’ satisfaction and loyalty. Virtual destination environment factors are based upon Kaplan and Kaplan’s preference matrix. Kaplan and Kaplan (1982) developed a preference matrix to describe how people use information to satisfy their needs of making sense and exploration in a physical environment. According to the model, while coherence and legibility help one to understand the place, variety and mystery landscape encourage exploration. Each of the factors can be associated with elements of the virtual destination environment.

Design/methodology/approach

The data were collected from 170 users who visited My Destination Barcelona Facebook page. Exploratory and confirmatory factor analyses, as well as structural equation modelling (SEM) were used to analyze the data.

Findings

The study explored the relationships between virtual destination environment, satisfaction and loyalty based on the Kaplan and Kaplan’s preference matrix. According to the findings, when the virtual destination environment includes a variety of visuals and enough information related to the destination, and at the same time, when it includes environmental factors which stimulate curiosity, excitement and entertainment, the virtual destination environment will provide visitors’ satisfaction and loyalty.

Research limitations/implications

Several limitations of the present study should be mentioned. First, data from this study were collected from visitors of only one destination Facebook page (My Destination Barcelona) as a virtual destination environment. Second, although the sample size (N = 170) in the study seems enough for SEM, it is quite low. In addition, the use of a convenience sampling approach could decrease external validity. Thus, future studies should consider developing a systematic design to better represent the population.

Originality/value

This paper examines how online visitors perceive virtual destination environment and how perception directly influences visitors’ satisfaction feelings and indirectly affects their loyalty.

Details

Journal of Hospitality and Tourism Technology, vol. 6 no. 2
Type: Research Article
ISSN: 1757-9880

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Article
Publication date: 23 April 2024

Öznur Akgiş İlhan, Semra Günay, Deni̇z Ateş, Fatma Yaşlı Şen and Önder Demir

The safety-related features of destinations affect tourist experiences and consequently influence destination choices. This research investigates the role of spatial profile and…

226

Abstract

Purpose

The safety-related features of destinations affect tourist experiences and consequently influence destination choices. This research investigates the role of spatial profile and safety in the destination choices of digital nomads.

Design/methodology/approach

The study was designed using the multi-research method. To determine the spatial patterns of digital nomads' destination choices, Getis-Ord’s Gi is utilized, and spatial regression techniques are employed to ascertain the role of safety in these choices.

Findings

The main result of the research is that the most visited cities are spatially clustered in Asia, Europe and America. In this regard, digital nomads' destination choices exhibit similarities to those of traditional tourists. However, safety plays a significant role in destination preferences.

Originality/value

The research findings provide valuable insight into the relationship between digital nomads' travel preferences and safety, thereby serving as a significant source of information for destination marketing and management.

Details

Worldwide Hospitality and Tourism Themes, vol. 16 no. 3
Type: Research Article
ISSN: 1755-4217

Keywords

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