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Aims to determine whether the level of acculturation experienced by Hispanics influences purchase decisions (brand, location, paint color) of household paint.

A telephone survey was conducted to determine the extent to which husbands influenced the purchase of household paint. Hispanic and Anglo responses were compared. Additional data were collected to determine the level of acculturation of the consumer.

The findings indicate no difference between Hispanic and Anglo patterns. There was also no difference between Hispanics high in acculturation (HHIA) and Hispanics low in acculturation (HLIA) in male dominance of purchase decisions.

One of the limitations of the study deals with the newest immigrants. Those Hispanics who have recently immigrated may not have an established address or telephone number, so this group may not be adequately represented.

In determining influence for paint‐related products, gender may be a better segmentation factor than level of acculturation.

The results of this study are contrary to prior research. Perhaps, as suggested by Belch and Willis, men are losing their influence in purchase decisions owing to the internal changes that have occurred over time in US families. A strong contribution that this study makes to the current consumer acculturation research is that one should not make general statements about Hispanics and the acculturation process.

The purpose of this paper is to draw on social dilemma theory and reference group theory to explain the attitude‐behavior inconsistency in environmental consumerism. This research seeks to better understand why, despite concern towards the environment (attitude), consumers fail to purchase environmentally friendly or green products (behavior).

A survey instrument was developed that used scales to measure eight independent and one dependent variable. In addition, socio‐demographic data were also collected about the study participants. To discriminate between green and non‐green buyers, classification with discriminant analysis was used.

The framework presented contributes to the environmental consumerism literature by framing the attitude‐behavior gap as a social dilemma and draws on reference group theory to identify individual factors to help understand the gap and suggest ways in which to bridge it. Results from the study reveal that several characteristics of the individual – trust, in‐group identity, expectation of others' cooperation and perceived efficacy – were significant in differentiating between “non‐green” and “green” buyers.

The results of the study offer several managerial implications. First, marketers should reinforce the role trust plays in solidifying collective action. Second, because of the strong influence of reference groups in green buying, marketing communications managers should use spokespeople who are relatable. Third, the study showed that expectation of others' cooperation significantly identifies green buyers. Fourth, to address the perception of personal efficacy, it is important that green marketers emphasize the difference that individual action makes for the collective good.

The research draws on both social dilemma and reference group theories to investigate the determinants of and the mechanisms to explain the rationale behind the attitude‐behavior gap as it pertains to a specific environmental issue – energy conservation.

This chapter examines the everyday experiences of short women, focusing on the problems they face and the coping strategies used to navigate being short in a heightist society. Further, this chapter views height as a stigmatized identity, which both negatively and positively impacts short women.

Sixteen qualitative interviews were conducted with women 5′2″ and under.

Using the literature on stress, and coping models laid out by social psychologists, this chapter elucidates the unique place of short women in American society.

While there has been a wealth of literature on how short stature impacts men, research on how short stature impacts women has been scant.

This chapter focuses on automating and operationalizing the intelligence models and solutions developed through design and analysis. The authors draw from project management, planning, and implementation practices to identify the activities involved in this capability. Automating is defined more broadly than simply adding technology to a solution. Instead, it includes all aspects of operationalizing a solution for business use, including establishing a business model, building an operating model, operationalizing and deploying the solution in business operations, monitoring the solution, reviewing feedback and anomaly detection, and finally training for sustainability. This capability focuses on deriving the maximum business value from a solution and taking steps to ensure that there is an excellent long-term business return on investment. This chapter also includes practical business stories.

The purpose of this paper is to review and synthesise research evidence and propose a theoretical model suggesting that school-based yoga programs may be an effective way to promote social-emotional learning (SEL) and positive student outcomes.

This paper is a literature review focusing on: the current state of research on school-based yoga interventions; a preliminary theoretical model outlining the potential mechanisms and effects of school-based yoga; similarities, differences and possibilities for integrating school-based SEL, yoga and meditation; practical implications for researching and implementing yoga in schools.

Research suggests that providing yoga within the school curriculum may be an effective way to help students develop self-regulation, mind-body awareness and physical fitness, which may, in turn, foster additional SEL competencies and positive student outcomes such as improved behaviours, mental state, health and performance.

Given that research on school-based yoga is in its infancy, most existing studies are preliminary and are of low to moderate methodological quality. It will be important for future research to employ more rigorous study designs.

It is possible, pending additional high-quality research, that yoga could become a well-accepted component of school curricula. It will be particularly important for future research to examine possibilities around integrating school-based yoga and meditation with SEL programs at the individual, group and school-wide levels.

This paper is the first to describe a theoretical model specifically focused on school-based yoga interventions, as well as a discussion of the similarities and differences between school-based yoga, SEL and meditation.

National Library Week was first launched in America in the spring of 1958 with the slogan “Wake Up and Read”. It is now an established, continuing, year‐round programme to help build a reading nation and to spur the use and improvement of libraries of all kinds. The sponsors seek the achievement of these objectives because they are the means of serving social and individual purposes that are immeasurably larger.

NATIONAL Library Week was first launched in America in the spring of 1958 with the slogan “Wake Up and Read”. It is now an established, continuing, year‐round programme to help build a reading nation and to spur the use and improvement of libraries of all kinds. The sponsors seek the achievement of these objectives because they are the means of serving social and individual purposes that are immeasurably larger.

The immense strides made by technical research and therefore in technical education during the past thirty years have been readily appreciated. What is less obvious is that west London—an area which for this purpose lies between Staines and Kensington—has developed with remarkable rapidity during that period too. A quarter of Britain's light industry is now concentrated in that region, and in it are located no less than 3,800 firms of various sizes.