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This research aims to gain insight into how consumers interact with a commercially available genetic nutrition programme, DNAfit, to explore health change via an intervention.

Focus groups were conducted between June and October 2019, pre-, during- and post-intervention, with a total sample of 14 younger (aged 25–44 years) and 14 mature (aged 45–65 years) cohorts from New Zealand. Qualitative thematic analysis was completed with the help of NVivo software.

Younger participants in this study engaged less overall with DNAfit, felt the service did not match their lifestyles and did not encourage their believability of genetic personalised nutrition (GPN). In contrast, mature participants had positive engagement with GPN, as their motivation to use the service fit with their motivation for longevity. Overall, social uptake in health changes based on GPN is likely to depend on life stage.

This paper adds to limited social marketing research, which seeks novel avenues to explore how consumers engage with GPN technologies to drive social change, assisting social marketers on how to more effectively deliver health programmes that allow consumer-driven interaction to build health capabilities.

The purpose of this paper is to explore how spirituality impacts on the consumption choices of consumers who are adopting a sustainable lifestyle.

This is a longitudinal study of urban-based consumers who are actively engaged in living sustainably. To effectively study these lifestyles, a multi-modal research design was used, which combined photo-elicitation, journaling, interviews and observational data.

Spirituality and material consumption are traditionally depicted as being in opposition, with research finding a decrease in conspicuous consumption when spirituality is enhanced. This research demonstrates sustainability-mindful consumers who are reversing this trend by enacting their deeply held ideological beliefs through their consumption choices. The merging of ideology with consumption elevates even mundane purchases to be acts of meaning and purpose.

With an unwillingness to compromise on their beliefs, there is a growing gap between these consumers’ demands and what the market is offering. The study found evidence of these consumers developing their own consumables in direct response to a lack of appropriate market alternatives.

This study demonstrates consumers for whom spirituality is at the centre of their consumption choices. Further, it provides evidence that supports Maslow’s theory of being motives (self-actualization and self-transcendence), in which people are motivated by the desire to fulfil their highest life potential. This research suggests opportunities for those businesses that are willing to meet consumers’ transcendent needs through more transparent and socially responsible practices.

In 2018, we have surpassed the population landmark of 7.5 billion, and yesterday’s global crisis of under-nutrition in poorer nations is now accompanied by a journey into overweight and obesity. The purpose of our research is to focus on the health and resistance of those who avoid overweight and obesity rather than continuing to focus on the pathology and disease of this phenomenon.

Taking a consumer-centric perspective and using the lens of the social-economic framework, the authors report qualitative research conducted with 31 young people (ages 17-26) who have been resistant to weight gain in an increasingly obesogenic environment, followed by a survey of the general population, n = 921. The authors look at this type of consumer resistance to better understand how to develop government and community leadership and build more obesogenically resilient societies.

The findings support the contention that obesity is a social problem that requires a social solution.

The main contribution to the conversation addressing increasing levels of overweight and obesity is that this research demonstrates that these are complex social problems and require complex intervention at the societal level, not the individual level.

This paper proposed an adaptation of the theory of planned behavior (TPB) model to study the factors influencing organic food purchase behavior in an emerging market. This research introduced household norms as an important factor that reflected the influence of household activities and family pressure on individuals to perform organic food purchase behaviors. The role of trust in organic food as a direct and a moderating factor was examined in the proposed framework as well.

The study proposed a model with 10 hypotheses from the literature review. The hypotheses were tested using data collected from 407 organic food customers in Hanoi, Vietnam. The partial least squares structural equation modeling (PLS-SEM) approach was used for analysis.

The results indicated that household norms played an important role influencing purchase intention and behavior. This research also showed that trust in organic food directly affected purchase intention and played a moderating role on the attitude towards organic food and purchase intention relationship. However, trust in organic food did not show moderating effects on other relationships in the model.

More context-specific reasons may be incorporated into the research model to better explain consumer purchase behaviors.

The role of household norms and its impact under TPB has not been investigated for organic food purchase behaviors, particularly in emerging markets.

Companies target globally mobile workers and face the war for talent, while individuals are more reluctant to engage in global mobility. This scenario led us to propose a model to understand the individuals' decision process to engage in global mobility.

Building on the self-determination theory, the theory of planned behavior and the literature on decisions for global mobility, the authors propose mechanisms through which psychological variables and assignments' factual and perceived contextual aspects (directly or indirectly) explain the decision to engage or not in global mobility.

This study offers a conceptual model with the authors' novel propositions to explain individuals' decision to engage in global mobility.

The model provides a more comprehensive explanation of the individuals' decision-making process to engage in global mobility than previous models and potentially yields more effective organizational practices to attract both well-established and emerging phenomena of globally mobile workers.

In a multicase qualitative study, inclusive school leaders attempted to move their schools from the excessive use of suspension; they employed positive behavioral intervention and support (PBIS) as an alternative they thought would be therapeutic rather than punitive. However, the PBIS system traded a disciplinary system of control for a medicalized system of restoring order. Unwanted behavior came to be defined as evidence of possible behavioral disability. Hence, the PBIS system exchanged one deficit identity of “disorderly” student for another of “disordered” student, subsuming other considerations of race, class, and gender identity. Following the study’s findings, this chapter proposes more liberatory practices for PBIS that interrupt dominant culture discourses of normal behavior and power, and hold promise for establishing justice, rather than simply reinstating order.

A model of stereotypical beliefs that older workers have difficulty learning and developing and are not motivated to learn is presented. Three categories of antecedents of the stereotypical beliefs are addressed: (1) experience with stereotype-consistent behaviors and promulgation of the stereotype by others; (2) perceived learning and development inhibitors internal to the older worker; and (3) perceived learning and development inhibitors external to the older worker. Potential consequences of the stereotypical beliefs for older workers and employing organizations are also explored. Individuating information and knowledge of within-older-group differences are posited to attenuate the influence of group-based stereotypes. Processes and tactics within organizations that should increase this information and knowledge are presented. The proposed model provides a framework to help guide future research on this topic and also some suggestions for managing a work place where these beliefs may exist.

This article explores how digital exclusion measured by citizens' occasional social media use and their skeptical social media attitude may affect their satisfaction with democracy (SWD), which is critical for public engagement and democratic stability in Europe.

This study employs multilevel regression to test the hypotheses proposed in the context of Europe and uses cross-level data sources. Individual-level data, including social media use frequency and attitude and SWD, come from the 2012, 2014 and 2016 Eurobarometer surveys. Country-level data are derived from multiple pre-existing datasets.

The empirical results suggest that digital exclusion measured by occasional use and skeptical attitude are negatively associated with the likelihood of SWD. Additionally, the negative effect of a skeptical attitude increases in importance over time. Finally, although government transparency can mitigate the negative effect of a skeptical attitude, its role in mitigating the negative effect of occasional use is effective only in countries with moderate or low transparency levels.

This study preliminarily explores the direct, changing and conditional impacts of digital exclusion in social media on SWD. It also deepens our understanding of digital exclusion by differentiating between its physical and motivational aspects, which relate to public engagement and equity and then comparing their relative importance.