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The purpose of this paper is to understand the consumption and demand of Chinese citizens for public digital culture, and make suggestions for government-supported public digital culture providers.

Through a questionnaire survey, this study investigates the provision of public digital cultural services (PDCS) from the perspective of consumption and demands.

The results indicate: the Chinese populace as a whole had low expenses on digital cultural services, and had not effectively utilized them to support their own development; significant disparities exist between demographics, particularly between urban and rural residents; the populace were strongly interested in participation in public digital culture, but the services had low actual utilization rates; and the services had been unable to meet the users’ quality-related demands.

The first study to approach the provision of PDCS from the side of consumption and user demand.

This article aims to provide reference for government departments and public cultural institutions in strengthening the provision of public cultural services for low-income groups, improving services methods and fostering their cultural awareness and cultural rights.

Evidence from an empirical study on representative small and medium-sized cities.

This paper defines the specific aspects of the difficulties faced by urban low-income people in obtaining public cultural services, and it is no longer limited to analyze the causes behind these difficulties from a specific perspective.

The difficulties faced by urban low-income people in obtaining public cultural services are mainly reflected in the following four aspects: external condition pressure, individual condition limitations, service supply difference and feedback mechanism failure.

The purpose of this paper is to investigate the significant advantages of cloud technology in digital cultural heritage construction by analyzing public culture cloud platforms in China. The authors hope to provide references for other countries and regions on the applications of cloud computing techniques in digital cultural construction.

The primary research methods involved interview and case analysis. A comprehensive understanding of cloud technology and China’s culture cloud platforms were gained through research into extensive amounts of literature. Analyzing 21 culture cloud platforms offers a general understanding of culture clouds, while the Hunan Public Culture Cloud acts as a representative sample that gives detailed insight.

This paper explores the considerable advantages of cloud computing in digital cultural construction from four aspects: integration of decentralized heterogeneous resources, coordination and cooperation, accurately matching user needs and promotion of balanced service development.

Existing studies fall short of comprehensive investigations of culture cloud platforms and in-depth analysis of the advantages of cloud technology applications. This paper uses the construction of public culture cloud platforms in China as the research object. Further, this paper compares the construction status of different culture cloud platforms.