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Article
Publication date: 1 February 1998

Demetrios Vakratsas

Previous research has rarely considered purchase acceleration as a measure of consumer deal‐proneness. Also recent studies have found that the effect of demographics either on…

1937

Abstract

Previous research has rarely considered purchase acceleration as a measure of consumer deal‐proneness. Also recent studies have found that the effect of demographics either on brand choice or purchase timing is marginal. Examines the effects of demographics on household propensity to accelerate. Selects demographic variables are selected based on theoretical arguments and the results show that their effect is significant. The study found the effects of female head employment status to be the most persistent, followed by income and household size effects. Also found demographics were also found to discriminate between deal‐only and price sensitive households, a difference observed in previous studies.

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Journal of Consumer Marketing, vol. 15 no. 1
Type: Research Article
ISSN: 0736-3761

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Book part
Publication date: 1 January 2006

Donald R. Lehmann

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-7656-1305-9

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Article
Publication date: 21 November 2011

Avinandan Mukherjee

985

Abstract

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 5 no. 4
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 28 October 2014

Avinandan Mukherjee

1497

Abstract

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 8 no. 4
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 2 November 2015

Avinandan Mukherjee

8615

Abstract

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 9 no. 4
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 23 November 2012

Avinandan Mukherjee

949

Abstract

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 6 no. 4
Type: Research Article
ISSN: 1750-6123

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Article
Publication date: 25 November 2013

Avinandan Mukherjee and Yam Limbu

319

Abstract

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International Journal of Pharmaceutical and Healthcare Marketing, vol. 7 no. 4
Type: Research Article
ISSN: 1750-6123

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