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This study contributes to greater understanding of the senior market and the cultural differences regarding aging in Western and Asian cultures. The review of the literature highlights the cultural differences toward the concept of aging in Asian and Western countries and describes a useful age concept for investigating senior consumers, namely, that of subjective age. The purpose of this study is to investigate the influence of subjective age dimensions on seniors’ behavior and to assess the role of culture as a moderator of this influence.

Data were collected in France and Mainland China and consisted of answers to 300 questionnaires for the French seniors and 264 questionnaires for the Chinese seniors. Two dimensions of subjective age were measured: cognitive age and ideal age, along with travel motivations and travel perceived risk.

The study provides valuable information regarding the Western and Asian senior markets. Subjective age dimensions prove to be related with seniors’ behaviors (perceived travel risks). The present study also demonstrates that nationality has a moderating role on this relation. This theoretical contribution will have to be confirmed by other studies in Asian and Western countries; it opens the door to new research on Chinese/Asian seniors involving these age variables.

The study gives academics and managers insights on the influence of subjective age on seniors’ behaviors in European and Asian cultural contexts.

The purpose of this study is to identify the profiles of current senior travelers using accurate segmentation criteria based on ageing and behavioral tourism variables, shown to be useful in gerontology, marketing and tourism marketing literature.

A self‐complete questionnaire was administered to a work status‐based quota sample of 300 senior consumers (retired people aged 50‐76). Using behavioral variables, cluster analysis was performed. The clusters were then profiled using a discriminant analysis, involving demographic, ageing, and also some behavioral variables not included in the initial analysis. Finally, the current tourism offers were studied, considering the segments characteristics revealed.

Four distinct segments have been identified. Each segment differs considerably from one another on a set of variables, including consumer behaviors variables.

This paper fills a research gap, outlined by several previous researchers in the senior consumer field, by identifying the current travel motivations of seniors and the role of subjective ages in the consumption of tourism.

The paper provides dedicated tools to better understand the senior market. It also provides practical guidance for tourism companies to improve their current offer, better target and better satisfy each senior segment.

This research provides the first known tourism French senior market segmentation. It also reveals an interesting (discriminant) segmentation variable for the senior market: the discrepancy age, which has until now been neglected in senior studies. Finally, it addresses an issue linked to one of the major current opportunity markets, i.e. the senior market, for one of the most important service industries, i.e. the tourism industry.

Shortly before the Second World War, a woman who had never accepted her orphan status, Gabrielle Bonheur Chanel, nicknamed ‘Little Coco’ by her father and known as ‘Coco’ to her relatives, became the first women in history to build a world-class industrial empire. By 1935, Coco, a fashion designer and industry captain, was employing more than 4,000 workers and had sold more than 28,000 dresses, tailored jackets and women's suits. Born into a poor family and raised in an orphanage, she enjoyed an intense social life in Paris in the 1920s, rubbing shoulders with artists, creators and the rising stars of her time.

Thanks to her entrepreneurial skills, she was able to innovate in her methods and in her trendsetting approach to fashion design and promotion. Coco Chanel was committed and creative, had the soul of an entrepreneur and went on to become a world leader in a brand new sector combining fashion, accessories and perfumes that she would help shape. By the end of her life, she had redefined French elegance and revolutionized the way people dressed.

Within the emergent professional field of carbon accounting, we analyse the institutional work that gives birth to a nascent profession in a multi-actor arena. We therefore contribute to enhancing our understanding of the birth of professions – in their very first steps and infancy.

This study employs a qualitative approach. We collected data from 1999 to 2015 and conducted 15 semi-structured interviews. One of the researchers was active in the field for two years and participated in carbon accounting events in France as a “participant observer”.

Our research contributes to an understanding of the dynamic professionalization process in which the different actors mobilize both creative work and sabotage work. We further theorize how nascent professions structure their project around knowledge, identity and boundary work. At the same time, we develop the notion of sabotage work, which is comprised of two sub-categories of institutional work: counter-work and the absence of work.

To our knowledge, this is one of the first attempts to analyse the birth of an environmental accounting profession. We emphasize both creative work and sabotage work in the professionalization project. We conclude on further research that could be performed on environmental accounting professions.