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Article
Publication date: 25 July 2020

Laila Dahabiyeh, Mohammad S. Najjar and Deepti Agrawal

Information technology is associated with psychological and physical risks such as high stress levels and antisocial behavior. The purpose of this paper is to understand why…

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Abstract

Purpose

Information technology is associated with psychological and physical risks such as high stress levels and antisocial behavior. The purpose of this paper is to understand why people engage in technology risk behavior, despite the negative consequences that might follow. Focusing on online games, this study identifies factors that affect individuals' intention to play online games and investigate whether the effects of these factors differ across different risk levels.

Design/methodology/approach

Experimental design was used as the research methodology. Subjects were randomly assigned to a single treatment with two conditions: high and low risk scenarios. A total of 597 responses were analyzed to test the research hypotheses.

Findings

The research findings reveal that subjective norms, curiosity and playfulness have a positive effect on the intention to play online games, while critical mass has no effect on the intention decisions. Further, among the three significant constructs, playfulness turned out to be the only factor that is affected by risk levels.

Research limitations/implications

This study extends prior literature on technology adoption by examining the effect of different risk levels on adoption intention decisions. It further extends prior literature on online games by identifying the factors that drive individuals to play games while accounting for the risks associated with playing these games.

Practical implications

The research study identifies factors that should be taken into consideration when promoting the adoption of technologies, including online games.

Originality/value

This study offers a new understanding of technology adoption decisions that takes into account the different levels of risk associated with technology use. It shows that an individual's curiosity and the pressure emanating from one's social network are powerful behavior drivers that persist regardless of the level of risk. Further, this research study is among the first to apply categorical least squares methodology combined with a procedure for a moderated structural equation model to test a structural equation model with categorical multiplicative terms in LISREL.

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Article
Publication date: 9 September 2021

Deepti Verma, Vaibhav Tripathi and Ajai Pratap Singh

This study aims to identify factors affecting generation Z as the early adopters of mobile commerce (m-commerce). The research seeks to explore their behavioral intention to adopt…

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Abstract

Purpose

This study aims to identify factors affecting generation Z as the early adopters of mobile commerce (m-commerce). The research seeks to explore their behavioral intention to adopt m-commerce in India with consideration of gender differences while providing empirical validation for the theory of planned behavior (TPB).

Design/methodology/approach

In this study, a modified TPB model has been used to explain generation Z’s intention to adopt m-commerce. The proposed model was tested using a survey method with a sample of 245 students from a private university in Northern India. Subgroup analysis was performed to find gender differences in the process of adopting m-commerce.

Findings

All three independent constructs have a positive influence on the behavioral intention of generation Z to adopt m-commerce. Further, the male subgroup has a lower beta value for attitude and higher beta value for subjective norm in comparison to the female subgroup. For perceived behavioral control, no significant difference in beta value across gender could be established.

Practical implications

A better understanding of generation Z behavioral intentions will be of great use to telecom companies, marketers and electronic commerce companies to formulate strategies to expedite the use of m-commerce. As gender plays an important role in attitude and subjective norms, companies are advised to target their communication tactics in accordance to gender.

Originality/value

To the best of the authors’ knowledge, this study is one of the first to test TPB and generation Z association in the context of m-commerce adoption in India. Data regarding the difference between the two genders has also shed light on the uniqueness of the context.

Details

Journal of Asia Business Studies, vol. 15 no. 5
Type: Research Article
ISSN: 1558-7894

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Book part
Publication date: 18 July 2022

Samridhi Tanwar and Surbhi Bhardwaj

Introduction: Foreign direct investment (FDI) is a deciding factor in the insurance industry’s growth in any nation. Besides, similar socioeconomic conditions, some countries tend…

Abstract

Introduction: Foreign direct investment (FDI) is a deciding factor in the insurance industry’s growth in any nation. Besides, similar socioeconomic conditions, some countries tend to attract more FDI inflows. This chapter focuses on exploring the FDI in the insurance industry in Brazil, Russia, India, China, and South Africa (BRICS).

Purpose: The chapter aims to explore the current situation of FDI in the insurance industry in BRICS member nations and uncover the factors that have led to higher foreign investments in some countries.

Methodology: Using descriptive and comparative approaches, this chapter explains the FDI scenario in the insurance sector of BRICS nations.

Findings: Based on a comparative analysis, the authors observed that deregulation, increased foreign engagement, and adoption of innovative technology and distribution methods are some avenues that could be worked upon to improve FDIs in the Indian insurance sector.

Details

Big Data Analytics in the Insurance Market
Type: Book
ISBN: 978-1-80262-638-4

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Article
Publication date: 26 July 2024

Deepti Bhatt, Apurvakumar Pandya, Vibha Salaliya, Ajay Chauhan, Rutu Trivedi, Siddharth Chowdhury, Amar Shah, Prachi Shukla, Pankaj Nimavat, Chandra Shekhar Joshi and Vivekanand Pandey

Depression and anxiety are the most common comorbidities in TB patients, adversely impacting TB treatment outcomes. The purpose of this study is to assess the effect of lay…

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Abstract

Purpose

Depression and anxiety are the most common comorbidities in TB patients, adversely impacting TB treatment outcomes. The purpose of this study is to assess the effect of lay counselling in reducing symptoms of depression and anxiety and TB treatment completion.

Design/methodology/approach

The study used a pre-post interventional research design. Patients were screened for depression and anxiety. All symptomatic TB patients were followed up and offered four to six or more lay counselling sessions whenever necessary. The authors assessed changes in depression and anxiety symptoms before lay counselling intervention and after fourth lay counselling session or the completion of TB treatment, whichever occurred the last.

Findings

Approximately 6,974 TB patients were screened for symptoms of depression and anxiety. The mean age was 36.7 ± 14.7 years. Total 25.9% patients were symptomatic. About 99.8% were provided lay counselling and received at least one to two follow-up sessions, while two patients who screened with severe depression were referred to a mental health specialist. Nearly 96.9% TB patients did not report symptoms of depression or anxiety after four lay counselling sessions, and TB treatment completion rate was higher among symptomatic TB patients who completed at least four counselling sessions (92.5%).

Practical implications

Lay counselling services delivered by field coordinators offer a promising approach to address mental health comorbidities among TB patients in resource-limited settings.

Originality/value

It explores a novel approach – lay counselling delivered by field coordinators – in tackling depression and anxiety among TB patients, which is a potentially scalable solution in resource-limited settings.

Details

Mental Health and Social Inclusion, vol. 29 no. 1
Type: Research Article
ISSN: 2042-8308

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Article
Publication date: 16 July 2024

Saurabh Pandey and Deepti Aggrawal

This study examines and estimates the relationship among identified factors or determinants for the adoption of water ionizers by customers.

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Abstract

Purpose

This study examines and estimates the relationship among identified factors or determinants for the adoption of water ionizers by customers.

Design/methodology/approach

To this end, the questionnaire is prepared to have the preferences of customers based on the factors or enablers identified for the analysis of customers' perceptions toward the adoption of water ionizers. Recipients are identified to collect their preferences for the factors responsible for the adoption. The convenience sampling method is used in administering the questionnaire for the study. The structural equation modeling (SEM) technique is used to construct the model for defining the relationship between measured and latent variables using the lavaan, haven, psych and semPlot libraries in R software.

Findings

The study reveals that product features, which include pH value, oxidation-reduction potential (ORP) and micro-clustering (MC), are influenced by environmental sustainability (ES), and as a result, product features and product outcomes (brand value (BV), customer recommendation (CR) and perceived usefulness (PU)) together influence the adoption of water ionizers by customers.

Practical implications

Water ionizers have appeared as consumer electronic appliances designed to alter the pH and ORP of water through an electrolysis process. There are proven benefits to improved water quality across different pHs for its health benefits (HB) and other commercial and household uses. The study recommends that potential HB perceived through water ionizers and product features, which are supported by ES, and helps customers decide on the adoption of water ionizers.

Originality/value

The study supports comprehending the relationships between consumer behavior, sustainable practices and innovative technologies like water ionizers as society places a greater emphasis on environmentally conscious living and sustainable living. This study aims to clarify the elements affecting the adoption and perception of water ionizers from a sustainability perspective through an extensive assessment of the literature and empirical analysis.

Details

Management of Environmental Quality: An International Journal, vol. 35 no. 8
Type: Research Article
ISSN: 1477-7835

Keywords

Available. Content available
Book part
Publication date: 4 September 2020

Payal Kumar and Ganesh Singh

Abstract

Details

Gender Equity in the Boardroom: The Case of India
Type: Book
ISBN: 978-1-83982-764-8

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