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The official history of an organization is usually found on the organization’s website and in brochures. The purpose of this paper is to explore the narrative of an institution’s official history, the autobiography, as compared to the biography constructed by researchers.

A case study was conducted on the Organization of Latin American Immigrants in Israel (OLEI), covering the entire history of the organization. Based on a longitudinal, holistic and qualitative perspective, the research methodology combines data collected from interviews, archival and digital sources. The access to these data enables researchers to explore some of the reasons and circumstance behind the construction of the official history.

The analysis of the data revealed a significant gap between the autobiography and the biography in four episodes. The common thread running through them was the creation of a narrative that reinforces and emphasizes the growth and stability of the organization, through the use of strategies such as forgetting, erasing and remythologizing. This narrative was found to have been re-constructed following a period of instability.

The originality of this study relies on the use of the terminology of autobiography and biography for the exploration of the official history of an organization. The innovative research methodology applied in this paper, which compares an organization’s biography with its autobiography, enables the exploration of different dimensions and dynamics, emphasizing the value of understanding autobiography by constructing a biography.

The purpose of this paper is to explain the importance of systemizing managerial support to reduce the strain on human resource (HR) and maximize corporate contributions.

The author draws upon 20 years of experience in the fields of law and HR as well as data from 17 different publications.

Building a high-performing employer brand and workplace culture starts by better supporting managers as they navigate modern employee’s wants, needs and goals.

By systematizing how we train, engage and consistently aid managers as they navigate these new workplace expectations, companies reduce turnover, improve productivity and enhance happiness and well-being, and with these benefits, drive down HR time spent mitigating these daily hurdles. HR leaders can focus on broader and more meaningful corporate contributions with that time won back.

The case describes a crisis management situation faced by Mercedes-Benz, a division of Daimler-Benz AG. In 1997 Mercedes introduced a revolutionary new car, the A-class, Mercedes' first entry into the compact car segment. The A-class was positioned as an entry-level vehicle in the Mercedes line and represented Mercedes' attempt to grow beyond its core market. A few days after the car was officially introduced, it rolled-over during a test known as the “moose test” conducted by a Swedish journalist. The A-class's failed moose-test created extensive media coverage in Germany and other European countries, threatening the success of the A-class launch.

(A) Case:

• Understand the strategic and reputational nature of crises

• Recognize the challenges of managing a crisis

• Learn the requirements for building trust in a crisis

• Understand the challenges of managing a crisis that is not the company's fault

• Identify the strategic business problem in a crisis

• Understand the media landscape and its impact on crisis management

Understand the strategic and reputational nature of crises

Recognize the challenges of managing a crisis

Learn the requirements for building trust in a crisis

Understand the challenges of managing a crisis that is not the company's fault

Identify the strategic business problem in a crisis

Understand the media landscape and its impact on crisis management

This paper aims to investigates the argument that the financial case for continued internationalisation by telecommunication companies is unclear with respect to Deutsche Telekom, a leading international telecommunications company.

The international footprint of Deutsche Telekom is mapped over the period 1995-2013 (inclusive). Data are drawn from the annual reports of Deutsche Telekom as well as its principal subsidiaries. After mapping the international footprint, the financial dimension of this internationalisation is investigated to determine whether there are financial returns from continued international expansion.

The results demonstrate the extensive and complex nature of the international footprint of Deutsche Telekom. The company operates in 38 countries through a variety of lines of business, with its systems division being responsible for almost half of these countries. Although international markets now account for a majority of the company’s revenues, the lack of consistent data means that it is not clear whether the financial returns from internationalisation are positive.

The paper highlights the challenges of using annual reports as a source of data, as well as the difficulties of mapping the international operations of large multinationals like Deutsche Telekom.

The paper uniquely seeks to relate the international footprint of Deutsche Telekom to its financial performance.

The purpose of this paper is to try to determine to what extent differences and similarities in sociopolitical, cultural and economic backgrounds are reflected in gender role portrayals in magazine advertisements in the USA, China and Thailand.

Content analysis is used. Five different magazine categories are selected from the USA, China and Thailand in 2007: news and general interest; sports; entertainment; women's and business. The coding system employed is modified from Courtney and Lockeretz.

Overall, the paper finds that advertisers in Thailand, China and America shared some gender stereotyping. In addition, Chinese and Thai magazine advertisements show more gender stereotyping, while US advertisements show more egalitarian representations. These findings are consistent with their respective culture backgrounds.

The use of content analysis is limited because it is mainly descriptive in nature and adequate causal explanations cannot be established. Besides, this research is cross‐sectional and the changes in gender role portrayals in cultures over time cannot be sufficiently captured.

The paper's observations support the hypotheses that the sociopolitical, cultural and economic differences of the three countries lead to different gender role attitudes in each society, and these different attitudes need to be considered by international advertisers. The paper also suggests that international advertisers should carefully consider the use of gender role stereotypes in their creative design, for the benefit both of the advertisers and the society.

No similar studies have been conducted on Thai advertisements and the most recent study in China was in 1997. It is also worthwhile to examine gender role portrayals in advertisements from three countries with unique sociopolitical backgrounds: the capitalistic USA (with Judeo‐Christian values), socialist China (with weak Confucian values) and capitalistic Thailand (with strong Confucian values).