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Article
Publication date: 1 January 1981

Deborah Inman and John Barker

States that marketing of any commercial product is beset with problems which become exacerbated by demand for the product declining over time. Presents the findings of a study…

95

Abstract

States that marketing of any commercial product is beset with problems which become exacerbated by demand for the product declining over time. Presents the findings of a study into the regional differences in consumer attitudes to eggs and their usage, sponsored by the Eggs Authority. Investigates the consequences of this to the effectiveness of advertising and the advertising message to the consumer. Shows that consumers” usage of eggs does vary regionally and because of this there could be important implications for generic advertising.

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European Journal of Marketing, vol. 15 no. 1
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 December 2003

Guy Wishart

This article reports the findings of a national survey of the consultation of people with learning difficulties by social services departments in the development of adult…

169

Abstract

This article reports the findings of a national survey of the consultation of people with learning difficulties by social services departments in the development of adult protection procedures and guidelines. The survey also considered the consultation of other service users, carers and family, and staff. Despite the rhetoric of user involvement in adult protection literature, low levels of consultation for people with learning difficulties were found.

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The Journal of Adult Protection, vol. 5 no. 4
Type: Research Article
ISSN: 1466-8203

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Available. Content available
Book part
Publication date: 1 January 2005

Naresh K. Malhotra

Abstract

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Review of Marketing Research
Type: Book
ISBN: 978-0-85724-723-0

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Article
Publication date: 1 June 2012

Keith S. Coulter and Anne Roggeveen

Information typically posted on group buying websites includes number of previous buyers, whether a limit has been placed on purchase number, and the time remaining until the deal…

3770

Abstract

Purpose

Information typically posted on group buying websites includes number of previous buyers, whether a limit has been placed on purchase number, and the time remaining until the deal expires. The purpose of this paper is to demonstrate that these factors may interact such that, under certain circumstances, purchase likelihood is reduced.

Design/methodology/approach

The paper first examines actual online data; the authors then follow this with a 2×2×2 experiment in which they demonstrate psychological process.

Findings

Providing previous‐buyer‐number information can have a positive effect on a consumer's decision to purchase at an online group buying website (e.g. Groupon). Imposing a purchase limit can increase these positive effects, but providing information on time‐to‐expiration (if it is relatively long) can negate the effects. Both perceived value and anticipated regret are found to be mediating factors.

Research limitations/implications

It is possible that effects may be attenuated as a result of product familiarity.

Practical implications

Retailers should pay particular attention to the timing or pattern of purchases on group buying websites, and provide information accordingly.

Originality/value

This paper is the first to show how the three factors noted previously may interact to reduce purchase intentions.

Details

Journal of Research in Interactive Marketing, vol. 6 no. 2
Type: Research Article
ISSN: 2040-7122

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Article
Publication date: 11 June 2024

Deborah Greenblatt and Melanie D. Koss

The purpose of this paper is to show how the impact of White Supremacy and Christian hegemony on the educational system. By highlighting interconnectedness across targeted groups…

79

Abstract

Purpose

The purpose of this paper is to show how the impact of White Supremacy and Christian hegemony on the educational system. By highlighting interconnectedness across targeted groups, the authors assert that through coalition building, groups are stronger than they would be working alone. Solidarity gives hope to combating hatred of all kinds. Learning that there is a long history of antisemitism is an important component of fighting bias. With book banning and controversy over teaching critical race theory in schools, it is important that educators reflect on their social justice education.

Design/methodology/approach

The authors analyze the definitions and enactment of multicultural, culturally responsive and anti-bias education as well as critical theory. They then investigate how antisemitism is of concern to all identities targeted by White Supremacy and Christian Nationalism (LGBTQIA+, minoritized races, non-Christians, etc.) and the importance of education in fighting hate and influencing policy and practice.

Findings

Although 2 % of the US population identifies as Jewish, 11% of incidents educators reported were classified as antisemitic. Education is the key to fighting antisemitism and Holocaust denial (Greene et al., 2021; Stanton and Marcus, 2019). The authors make recommendations for addressing antisemitism, including addressing antisemitic incidents, the importance of Holocaust studies, the need for religious literacy, fighting the banning of books and narrowing the school curriculum. The authors ended by reinforcing the need for Jewish people to be included in multicultural, culturally responsive, anti-bias education and the need for “Heb-crit” as a sub-study of critical race theory.

Social implications

Anti-bias education must include antisemitism and show how connected hatred is rather than having groups compare their struggles. The authors explained the diversity among Jewish people to highlight the complexity of an identity group that is often inaccurately oversimplified.

Originality/value

There is a need for scholarship on modern-day antisemitism and internalized antisemitism and reflective narratives as commonly used in Black and Latinx studies (Rubin, 2020). With the rise in Holocaust denial and antisemitic groups (Southern Poverty Law Center, 2024), it is important to advocate and teach about these topics, which are not often discussed in PK-12 or Schools of Education (Muller, 2022).

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Journal for Multicultural Education, vol. 18 no. 4
Type: Research Article
ISSN: 2053-535X

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Book part
Publication date: 1 August 2017

Abstract

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Qualitative Consumer Research
Type: Book
ISBN: 978-1-78714-491-0

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Book part
Publication date: 3 July 2018

Abstract

Details

Innovation and Strategy
Type: Book
ISBN: 978-1-78754-828-2

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Book part
Publication date: 27 June 2016

Abstract

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Marketing in and for a Sustainable Society
Type: Book
ISBN: 978-1-78635-282-8

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Book part
Publication date: 2 May 2015

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Brand Meaning Management
Type: Book
ISBN: 978-1-78441-932-5

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Book part
Publication date: 14 November 2022

Karen McGregor Richmond

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Marketisation and Forensic Science Provision in England and Wales
Type: Book
ISBN: 978-1-83909-124-7

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