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Article
Publication date: 1 April 2001

Debi Prasad Mishra and Harjeet S. Bhabra

Actual and intended new product introduction announcements constitute significant events for firms’ customers, competitors, and investors. Typically, past research has focused on…

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Abstract

Actual and intended new product introduction announcements constitute significant events for firms’ customers, competitors, and investors. Typically, past research has focused on the economic impact of actual new product introduction announcements. However, research relating to firms’ intentions to introduce new products is relatively uncommon. These intended introductions or “pre‐announcements” have important strategic objectives and affect a firm’s customers and competitors in significant ways. Builds upon existing theory to study the economic impact of product pre‐announcement signals. Adopts the event study methodology and explores the relationship between product pre‐announcements and stock prices. Results show that relatively irreversible product pre‐announcements, i.e., those containing “evidence” are valued positively by the stock market. In contrast, the stock market ignores bluffs or easily reversible announcements that lack such evidence. Given the significance of pre‐announcements, managers should take these signals seriously. Discusses how product managers may use these results to develop actionable strategies for communicating with investors. Outlines the contribution of this paper to product management theory.

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Journal of Product & Brand Management, vol. 10 no. 2
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 7 January 2014

Ardhendu Shekhar Singh

– The purpose of this paper is to focus on the transactional relationship between retailers and handicrafts suppliers using case study research.

5275

Abstract

Purpose

The purpose of this paper is to focus on the transactional relationship between retailers and handicrafts suppliers using case study research.

Design/methodology/approach

Various reports on the handicraft sector were studied. Interactions with industry experts also helped clarify various issues confronting the industry. Preliminary visits to organizations working in this area were undertaken to know the ground realities of the handicraft sector.

Findings

To prove the reliability of the case study process and enable others to replicate it, the steps and procedures must be clearly explicit and well documented in the final report. In this research, the steps that are followed to collect the data have been described in detail so that other researchers can apply the case study process and achieve similar results.

Originality/value

Scholarship focussing on organised retail as well as handicrafts production and marketing is well developed. There is vast literature on the former from the developed economies though the Indian context is only beginning to be researched. Similarly, there are a large number of scholarly and popular writings on the latter. Yet, there is a paucity of scholarship on the buyer-supplier transactions.

Details

Qualitative Market Research: An International Journal, vol. 17 no. 1
Type: Research Article
ISSN: 1352-2752

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Article
Publication date: 8 May 2018

Awadhesh Kumar Choudhary, Monica Puri Sikka and Payal Bansal

The purpose of this review paper is to define the dominating factors (such as fiber, yarn, fabric structure, sewing thread, sewing needle and machine parameters) that affect the…

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Abstract

Purpose

The purpose of this review paper is to define the dominating factors (such as fiber, yarn, fabric structure, sewing thread, sewing needle and machine parameters) that affect the seam damages and causing defects. It also describes the various explanations of sewing defects in garment production and critically analyzes them for optimum selection of parameters and speeds for minimizing such faults. Hence, the knowledge of various factors which affect the sewing damages/defects will be helpful for garment manufacturers/researchers to know influence of the parameters and control the quality of producing seam.

Design/methodology/approach

This section is not applicable for a review paper.

Findings

Sewing damages such as needle cut and other sewing damages/defects are studied mostly in woven fabric. There are very few studies conducted on knitted fabric sewing damages/defects. The sewing damage problems do not have single solution that is capable of removing these damages in fabric. All the determined and affecting parameters related to fiber, yarn, fabric construction, sewing thread and sewing machine must be examined to design appropriate remedial measurement related to machine design, fabric parameters and sewing thread. This could help in minimizing or eliminating the needle cut and other sewing damage problems.

Originality/value

It is an original review work and is helpful for garment manufacturers/researchers to reduce the defects and be able to produce good quality seam.

Details

Research Journal of Textile and Apparel, vol. 22 no. 2
Type: Research Article
ISSN: 1560-6074

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