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Article
Publication date: 1 June 2002

Debbie Thorne McAlister and Linda Ferrell

Outlines the concept of strategic philanthropy, assesses its development and evolution, gives examples of the stakeholder focus, discusses marketing issues and addresses elements…

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Abstract

Outlines the concept of strategic philanthropy, assesses its development and evolution, gives examples of the stakeholder focus, discusses marketing issues and addresses elements to consider in implementation. Organizations have long realized the benefits of benevolent philanthropy in supporting community, employees and the interests of investors. It has only been in recent years that organizations have formalized and integrated the philanthropic decisions with corporate citizenship and other key strategic organizational performance‐related decisions. Organizations in the twenty‐first century are increasingly concerned about managing societal issues in marketing to benefit key stakeholder interests. A new definition of strategic philanthropy is developed and contrasted with other initiatives that link marketing and society. Finally, suggestions for future research are provided.

Details

European Journal of Marketing, vol. 36 no. 5/6
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 October 2005

Debbie Thorne McAlister and John R. Darling

To introduce the behavioral style paradigm as a tool for creating effective upward influence within academic organizations.

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Abstract

Purpose

To introduce the behavioral style paradigm as a tool for creating effective upward influence within academic organizations.

Design/methodology/approach

Concepts of upward influence, behavioral style, communication orientation, back‐up style, and style flexibility are described and analyzed.

Findings

Provides information on creating more effective institutions of higher education by using the behavioral style perspective in managing upward influence situations.

Research limitations/implications

Suggests a number of questions and ideas that may be examined in future research efforts.

Practical implications

Outlines the importance of understanding behavioral style techniques for improving administrator effectiveness and the effects of behavioral style techniques on various outcomes within and outside the academic institution.

Originality/value

Fulfills a need as universities face increasingly complex environments and require more effective leadership and administration. Offers practical help to leaders in higher education.

Details

Leadership & Organization Development Journal, vol. 26 no. 7
Type: Research Article
ISSN: 0143-7739

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