This article concerns the application of rule‐ and knowledge‐based techniques to the control and optimization of industrial processes. It is based on work initiated by Blue Circle…
Abstract
This article concerns the application of rule‐ and knowledge‐based techniques to the control and optimization of industrial processes. It is based on work initiated by Blue Circle plc for the optimization of the control of cement kilns. This work has resulted in the development of a commercial product, known as LINKman, which has been installed successfully in 42 plants worldwide, where it achieves substantial savings in fuel and improvements in quality. This article looks at the techniques and discusses some of the practical issues involved in their application.
President Donald Trump said he dismissed Tillerson as he wants his cabinet to be more in line with his thinking; Trump and Tillerson had clashed over policies and priorities. CIA…
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DOI: 10.1108/OXAN-DB230408
ISSN: 2633-304X
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Sudhir Rana, Sachin Kumar Raut, Sanjeev Prashar and Majdi Anwar Quttainah
The use of nostalgia in the marketing domain has been popular around the world. Nostalgia has been considered a complex yet ambivalent emotion, which has ignited curiosity among…
Abstract
Purpose
The use of nostalgia in the marketing domain has been popular around the world. Nostalgia has been considered a complex yet ambivalent emotion, which has ignited curiosity among marketing researchers and practitioners alike. In response to calls from marketing practitioners and scholars to understand nostalgia formation among consumers, this study tracks the evolution of nostalgia concepts in the domains of marketing and, more generally, business management. This study aims to highlight the development of a theoretical framework to integrate existing concepts and offer implications based on understanding nostalgia as a phenomenon among consumers as a tool for marketing practice.
Design/methodology/approach
This study is descriptive and inductive in nature. The manuscript is designed and positioned as a conceptual study exploring nostalgia’s journey from the domain of psychology to business management. The study synthesizes concepts of nostalgia from psychology, sociology and business management.
Findings
The study reveals that nostalgia in the business-management domain is not perceived in the same way as in psychology studies. It has journeyed through different schools of thought and is now used as an impactful marketing practice. The manuscript offers relevant information to marketing practitioners to improve their nostalgia marketing strategies, such as advertising and promotions, retro-branding, crowd-sourcing and culturally oriented practice. Subsequently, the manuscript offers pointers for understanding consumers across the generations and exploring nostalgia and consumption patterns for future research.
Research limitations/implications
The manuscript offers relevant information about nostalgia to marketing practitioners to improve their nostalgia marketing strategies and proposes avenues for future research to the domain scholars.
Originality/value
To the best of the authors’ knowledge, there is no comprehensive paper tracking the journey of nostalgia in business practices and providing directions for future research. This study extends existing literature both by suggesting future research directions and by drawing marketing practitioners’ attention to a conceptual framework for understanding the processes of and relationships with consumer nostalgia, including ways to use consumer nostalgia within marketing practices.
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Jelle Hettema and Linde Egberts
The purpose of this paper is to describe the different design approaches architects take towards the adaptive reuse of small-scale shipyards. Thereby giving a proposition for…
Abstract
Purpose
The purpose of this paper is to describe the different design approaches architects take towards the adaptive reuse of small-scale shipyards. Thereby giving a proposition for future projects by giving insight in how others preceded and showcasing different possibilities.
Design/methodology/approach
The research is based on a literary review in combination with a case study, following one main question: What architectural approaches do architects employ in redesigning nineteenth- and twentieth century dockyards in Northern Europe and how do these approaches consider the history of building and context? First, this paper researches the history of adaptive reuse. Additionally, the historical and cultural context of shipyards is researched. Finally, a case study is done linking theory with practice. Selected cases are: Kromhout shipyard in Amsterdam, Verftet Ny-Hellesund in Ny-Hellesund and the Maritime Museum in Helsingør.
Findings
Four approaches to adaptive re-use were distinguished in the cases: differentiation, continuation, cultivation and optimisation. Each has its own implications for the design and the chosen approach is ultimately related to the important heritage values of each individual shipyard. Heritage professionals proved to have a great say, in the early stages of the adaptation process, in which the adaptive reuse approach was chosen.
Research limitations/implications
This comparative research enables an in-depth analysis and comparison and thorough qualitative understanding. It however limits the insight in the representativeness of these cases.
Originality/value
This paper compares the adaptive reuse of small-scale shipyards in an international perspective. It offers insight into the patterns, principles and context of the architectural reuse of this underexposed industrial heritage.
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Gerard Cummins and Marc P.Y. Desmulliez
The purpose of this paper is to present an exhaustive review of research studies and activities in the inkjet printing of conductive materials.
Abstract
Purpose
The purpose of this paper is to present an exhaustive review of research studies and activities in the inkjet printing of conductive materials.
Design/methodology/approach
This paper gives a detailed literature survey of research carried out in inkjet printing of conductive materials.
Findings
This article explains the inkjet printing process and the various types of conductive inks. It then examines the various factors that affect the quality of inkjet printed interconnects such as printing parameters, materials and substrate treatments. Methods of characterising both the inkjet printing process and the electrical properties of printed conductive materials are also presented. Finally relevant applications of this technology are described.
Originality/value
Inkjet printing is currently one of the cheapest direct write techniques for manufacturing. The use of this technique in electronic manufacturing, where interconnects and other conductive features are required is an area of increasing relevance to the fields of electronics manufacturing, packaging and assembly. This review paper would therefore be of great value and interest to this community.