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The librarian and researcher have to be able to uncover specific articles in their areas of interest. This Bibliography is designed to help. Volume IV, like Volume III, contains features to help the reader to retrieve relevant literature from MCB University Press' considerable output. Each entry within has been indexed according to author(s) and the Fifth Edition of the SCIMP/SCAMP Thesaurus. The latter thus provides a full subject index to facilitate rapid retrieval. Each article or book is assigned its own unique number and this is used in both the subject and author index. This Volume indexes 29 journals indicating the depth, coverage and expansion of MCB's portfolio.

The treatment of marketing expenditures will influence how the firm makes decisions. This paper discusses the relationship between the firm's marketing effort and the firm's marketing investment. Current practice in most companies dictates that marketing costs are treated as expenses and this leads to marketing executives lacking the required information for effective decision making. Often the wrong pressures are placed on the marketing function resulting in poor marketing decisions and consequently affecting the financial performance of the firm.

The purpose of this paper is to propose a simple heuristic model that provides diagnostic capabilities and prevention insights.

The paper brings together findings from previous research including injury statistics from several industries to illustrate that the model's predicted results can be found in practice. This is a conceptual paper that applies a simple heuristic model to existing data. The model leads to an equation with four parameters: a rate of improvement reflecting prevention, a rate of deterioration reflecting obsolescence and lapsing of procedures and practices, an intrinsic limit reflecting technological capability, and a “viscosity” that adds the impact of management system malfunction to the technological limits and normal delays.

The model says that, on the average, injury rates decrease with time if the rate of rejection is greater than the rate of mortality. If “r”<“m” injury rates increase exponentially with time, and drastic results can follow. When “r”=”m” the model produces a constant rate of failure that will continue until something is done to increase “r” or decrease “m”. A constant rate of failure means that an apparent safety limit has been reached. Unless this corresponds to the technological limit, a constant rate means that some preventable failures are recurring with regularity: they risk being accepted as “hazards of the job”. Stable periods may be normal, but they can lead to complacency.

The heuristic power of the model is evident in that parameters and insights from applying it can help define prevention activities to reduce the rate of injury and, by implication, to lengthen operational periods between consecutive injuries.

The drum model can help managers understand the separate but related effects of technology and management on injury rates. The model can be used to seek prevention possibilities hidden in the aggregate data, and it can help the manager to use period data to identify areas or groups in need of help.

Describes an integrated model of error management which includes: the external environment; the corporate environment; the manager and the managed; incident management; inquiries; and, learning from errors. Includes classification of error types with examples. By understanding this model organizations can improve their ability to manage error.

Aarhus Kommunes Biblioteker (Teknisk Bibliotek), Ingerslevs Plads 7, Aarhus, Denmark. Representative: V. NEDERGAARD PEDERSEN (Librarian).

Messrs. W. and G. Clark have invented a milling machine which, it is claimed, for the first time enables a meal containing the whole of the wheat berry in assimilable form to be produced. The cells of the berry, containing the protein, starch grains and wheat germ, are exploded by intense air pressure. The process is wholly dry, whereas wheat which is roller milled is first soaked in water for many hours; and meal produced by the new method contains 8·2 per cent. natural moisture, compared with 17 per cent. in ordinary flour. Already much bread made from the new meal is being sold. It can be obtained from a well‐known London store. Three depôts of the Royal Navy and a London hospital are among regular consumers of bread and biscuits made from the new meal, which is to be subjected to a biological feeding test at the Lister Institute to test its vitamins B1 and B2 complex content.

Before leaving the subject of the relations of the Public Analyst to the Medical Officer of Health it is desirable to refer to a matter which sometimes gives rise to difficulties and to disagreements between the two officers. Apparently by a legal oversight the duty of looking after the water supply of a district is allotted to the Medical Officer—but there is nothing to show in what way and to what extent he is to be personally occupied in carrying out this task. It also happens that water is specifically excluded from the scope of the Sale of Food and Drugs Acts, and, in view of these circumstances, some Medical Officers have adopted the idea that their duties are not to be limited to administrative work in this connection, but that it is also incumbent on them to make the necessary analyses; while in other, and perhaps more frequent instances the local autherities, particularly in country districts, deliberately place that burden on the shoulders of the Medical Officer when arranging the conditions of his appointment.

Fatigue, occurring in an average healthy individual, under ordinary conditions of life, and while foodstuffs of a very usual character are being ingested, is an indication of an inability on the part of the organism to meet, with sufficient rapidity, the demands of the body created by wear and tear. It is an association of defective oxidation and the undue accumulation of waste products in the tissues and blood, and is in a very large percentage of cases caused solely by a deficiency in the average dietary of to‐day of one or more of those mineral elements which are essential to life. That mineral substances are indispensable to life has been fully demonstrated, for it has been shown that animals fed upon proteins, carbohydrates, and fats, which have been rendered as ash‐free as possible, perish even more rapidly than if they are deprived of food altogether.

We are growing accustomed to shock tactics of the US Administration in dealing with toxic residues in food or additives which are a hazard to man, as well as the daily press infusing sensation, even melodrama, into them, but the recent action of the FDA in calling in from the food market several million cans of tuna and other deep sea fish because of the presence of mercury has had the worthwhile effect of drawing world attention to the growing menace of environmental pollution. The level of mercury in the fish is immaterial; it should never have been there at all, but it stresses the importance of the food chain in the danger to man and animal life generally, including fish beneath the sea. Without underestimating risks of pollution in the atmosphere from nuclear fission products, from particulate matter carried in the air by inhalation or even skin absorption, food and drink, which includes aqua naturale would seem to be the greatest danger to life. What these recent events illustrate in a dramatic manner, however, is the extent of pollution.