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Article
Publication date: 11 May 2020

Zofija Tupikovskaja-Omovie and David Tyler

Despite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This…

2353

Abstract

Purpose

Despite the rapid adoption of smartphones among digital fashion consumers, their attitude to retailers' mobile apps and websites is one of increasing dissatisfaction. This suggests that understanding how mobile consumers use smartphones for fashion shopping is important in developing digital shopping platforms that fulfil consumer' expectations.

Design/methodology/approach

For this research, mobile eye-tracking technology was employed in order to develop unique shopping journeys for 30 consumers, using fashion retailers' websites on smartphones, documenting their differences and similarities in browsing and purchasing behaviour.

Findings

Based on scan path visualisations and observed shopping experiences, three prominent mobile shopping journeys and shopper types were identified: “directed by retailer's website”, “efficient self-selected journey” and “challenging shopper”. These prominent behaviour patterns were used to characterise mixed cluster behaviours; three distinct mixed clusters were identified, namely, “extended self-selected journey”, “challenging shoppers directed by retailer's website” and “focused challenging shopper”.

Research limitations/implications

This research argues that mobile consumers can be segmented based on their activities and behaviours on the mobile website. Knowing the prominent shopping behaviour types any other complex behaviour patterns can be identified, analysed and described.

Practical implications

The findings of this research can be used in developing personalised shopping experiences on smartphones by feeding these shopper types into retailers' digital marketing strategy and artificial intelligence (AI) systems.

Originality/value

This paper contributes to consumer behaviour literature by proposing a novel mobile consumer segmentation approach based on detailed shopping journey analysis using mobile eye-tracking technology.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 24 no. 3
Type: Research Article
ISSN: 1361-2026

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Article
Publication date: 13 September 2019

Bridget Satinover Nichols, Joe Cobbs and B. David Tyler

The purpose of this paper is to examine how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to support…

849

Abstract

Purpose

The purpose of this paper is to examine how reference to a rival or favorite sports team within cause-related sports marketing (CRSM) campaigns affects fans’ intentions to support the cause. The purpose of the studies is to assess the perils of featuring a specific team in league-wide activations of cause-related marketing.

Design/methodology/approach

The research comprises three experiments. Study 1 employs CRSM advertising to test fans’ responses when rival or hometown team imagery is featured by Major League Baseball (MLB). Studies 2 and 3 utilize a press release to activate a cause partnership in MLB and the National Basketball Association (NBA) and assess the potential influence of team involvement and schadenfreude toward the rival team.

Findings

Contrary to previous research, results demonstrate that rival team presence in league-wide activation can reduce intentions to support the cause effort across both leagues, but not in all circumstances. The influence of rival team exposure on perceived sincerity is moderated by team involvement with the cause in MLB, but not the NBA. However, sincerity consistently enhances cause support across all studies. While conditional effects of schadenfreude are noted, it is not a significant moderator of cause support.

Research limitations/implications

This research exposes the nuance of league-wide CRSM activations. Specifically, the rival team effect on perceived sincerity seems to be league dependent, and subject to team involvement with the cause. Moreover, these results are limited to the leagues studied.

Practical implications

League administrators and their cause-related partners should exercise due diligence when promoting their affiliation using specific teams and levels of involvement with the cause.

Originality/value

These studies produce results that differ from the limited prior research within the domain of league-wide CRSM, and therefore advance the conversation regarding how best to activate such campaigns.

Details

International Journal of Sports Marketing and Sponsorship, vol. 21 no. 1
Type: Research Article
ISSN: 1464-6668

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Article
Publication date: 22 March 2021

Joe B. Cobbs, Jonathan A. Jensen and B. David Tyler

A sponsorship performance cycle of business-to-business (B2B) exchange is conceptualized, where distinct types of resources are invested by sponsoring firms into sponsored…

1838

Abstract

Purpose

A sponsorship performance cycle of business-to-business (B2B) exchange is conceptualized, where distinct types of resources are invested by sponsoring firms into sponsored properties and the competitive success of those properties enhances returns to sponsors. While the latter return channel in this cycle is well-documented, the former investment channel has remained opaque. Recognizing this empirical missing link, this paper aims to illuminate the investment channel through a longitudinal analysis.

Design/methodology/approach

Based on 50 years of Formula One (F1) team and sponsor alliances, this study models the effects of three different sponsorship categories on team performance in the annual F1 constructors’ championship.

Findings

The results demonstrate that each incremental sponsor offering performance-based resources is associated with four additional team points in the championship, controlling for factors such as past success and team experience. Conversely, sponsors offering access to financial or operational resources have no competitive impact. This performance-based sponsor effect is illustrated in models of the current and following seasons.

Research limitations/implications

In combination with related literature, this study substantiates a complete sponsorship performance cycle in the motorsports context.

Practical implications

The findings contribute an empirically-based strategy for sustainable sponsorship support that emphasizes acquisition of performance resources in the business-to-business exchange over operational or strictly financial alternatives.

Originality/value

While scholars have discerned that sponsors invest heterogeneous resources into sponsored properties, and the competitive success of those properties can enhance returns to sponsors, this study demonstrates that particular resources invested by sponsors are related to the property’s competitive success.

Details

Journal of Business & Industrial Marketing, vol. 37 no. 1
Type: Research Article
ISSN: 0885-8624

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Article
Publication date: 1 December 2001

David Tyler

Posits that radical changes are required in attitudes of managers, supervisors and operators in the small business area of the textile business, also in clothing assembly…

1425

Abstract

Posits that radical changes are required in attitudes of managers, supervisors and operators in the small business area of the textile business, also in clothing assembly, knitwear assembly, knitted fabric manufacture, spinning and carding. Considers the use of cognitive mapping to give support to strategy development involving managers of small businesses. Portrays two Figures with cognitive mapping highlighted. Concludes cognitive maps are a good foundation on which to build.

Details

Journal of Fashion Marketing and Management: An International Journal, vol. 5 no. 4
Type: Research Article
ISSN: 1361-2026

Keywords

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Article
Publication date: 1 January 1973

Car‐owning elitists must have viewed with considerable apprehension the takeover last year of ailing Aston Martin by a property and investment concern, headed by William Willson…

90

Abstract

Car‐owning elitists must have viewed with considerable apprehension the takeover last year of ailing Aston Martin by a property and investment concern, headed by William Willson. Instead of a predicted asset stripping operation, however, Willson set himself the task of putting AM on a profitable footing, while at the same time retaining the company's reputation for craftsmanship. Willson says he has no intention of expanding production beyond the 500 cars‐a‐year target—even if demand should exceed this level. Report by Andrew Furnival and Chris Phillips.

Details

Industrial Management, vol. 73 no. 1
Type: Research Article
ISSN: 0007-6929

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Article
Publication date: 1 December 2004

George K. Stylios

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects…

3831

Abstract

Examines the tenth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 16 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

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Article
Publication date: 1 February 1989

D.J. Tyler

During the 1980s, the Textile/Clothing Technology Corporation in the USA has undertaken an imaginative and ambitious research and development programme to promote further…

201

Abstract

During the 1980s, the Textile/Clothing Technology Corporation in the USA has undertaken an imaginative and ambitious research and development programme to promote further automation in the industry. This study focuses attention on the development phase of the project, and documents changes which have been made in order to commercialise the original prototype equipment. The format and style of the paper is that of a case study, designed to promote thought on strategic planning and the management of long‐term R&D projects, with particular reference to the UK clothing industry.

Details

International Journal of Clothing Science and Technology, vol. 1 no. 2
Type: Research Article
ISSN: 0955-6222

Keywords

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Article
Publication date: 1 December 2003

George K. Stylios

Examines the ninth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects…

1217

Abstract

Examines the ninth published year of the ITCRR. Runs the whole gamut of textile innovation, research and testing, some of which investigates hitherto untouched aspects. Subjects discussed include cotton fabric processing, asbestos substitutes, textile adjuncts to cardiovascular surgery, wet textile processes, hand evaluation, nanotechnology, thermoplastic composites, robotic ironing, protective clothing (agricultural and industrial), ecological aspects of fibre properties – to name but a few! There would appear to be no limit to the future potential for textile applications.

Details

International Journal of Clothing Science and Technology, vol. 15 no. 6
Type: Research Article
ISSN: 0955-6222

Keywords

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Article
Publication date: 7 October 2014

Greg G. Wang, David Lamond, Verner Worm, Wenshu Gao and Shengbin Yang

The purpose of this paper is to examine the indigenous Chinese concept of suzhi (素质) with the aim of furthering the development of Chinese human resource management (HRM) research…

547

Abstract

Purpose

The purpose of this paper is to examine the indigenous Chinese concept of suzhi (素质) with the aim of furthering the development of Chinese human resource management (HRM) research and practice.

Design/methodology/approach

An extensive review of the literature on suzhi, published in the West, as well as in China, is the basis for proffering an organizational-level conceptualization of suzhi in the Chinese context.

Findings

Instead of understanding it as a free-floating signifier, we argue that suzhi can be considered as a criterion-based framework for HRM research and practice. Suzhi research is classified into two major sources – indigenous Chinese and indigenized Western constructs. We further make a distinction between intrinsic and extrinsic suzhi, and analyze a popular set of suzhi criteria, considering de (morality) and cai (talent), while focusing on de in HRM selection (德才兼备, 以德为先). As multilevel and multidimensional framework, suzhi criteria may form different gestalts in different organizations and industries.

Research limitations/implications

From a social cultural and historical perspective, HRM research that incorporates a combination of indigenous and indigenized suzhi characteristics may receive better acceptance by individuals, organizations and the society in the Chinese context. Accordingly, the reconstruction of suzhi into manageable and measurable dimensions can be undertaken for more effective HRM practice in the Chinese context.

Originality/value

The HRM literature is advanced by linking the indigenous suzhi discourse to Chinese indigenous HRM research and practice.

Details

Journal of Chinese Human Resource Management, vol. 5 no. 2
Type: Research Article
ISSN: 2040-8005

Keywords

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Article
Publication date: 21 October 2013

Greg G. Wang, David Lamond and Yichi Zhang

This article aims to highlight the importance of creativity and innovation in Chinese HRM research and practice. The authors first seek to bring some conceptual clarity to the…

567

Abstract

Purpose

This article aims to highlight the importance of creativity and innovation in Chinese HRM research and practice. The authors first seek to bring some conceptual clarity to the term “innovation”, especially in relation to the notion of creativity. The authors then discuss Chinese HRM research and policies and practices associated with innovation. The authors conclude the article by introducing the forum articles that constitute this issue of the journal.

Design/methodology/approach

Literature review and analysis.

Findings

The authors discuss the conceptual difference and similarity between innovation and creativity. The literature analysis shows that Chinese HRM research is in a transitioning stage from local private novelty to global novelty, and innovation at individual and organizational level is determined by a sound national innovation system (NIS) that either fosters or hinders the overall ability of innovation in a sub-system.

Originality/value

The article differentiates creativity and innovation conceptually and specifies the critical role of NIS in fostering innovation ability at individual and organizational levels.

Details

Journal of Chinese Human Resource Management, vol. 4 no. 2
Type: Research Article
ISSN: 2040-8005

Keywords

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