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The purpose of the paper is to provide an informed but personal view on the debate surrounding the role of the non‐executive director and the board.

The approach is that of a practitioner recruiting non‐executive directors. The author offers a personal view.

The author has had extensive discussions with both chairmen and non‐executive directors of FTSE companies and the views in the paper reflect these discussions.

The value of the paper is to stimulate debate and to promote a realistic climate within which business can operate effectively.

We compare and contrast two paradigms of the digitalisation of HE. One is the British Government‐sponsored University for Industry (Ufi) which is based on a distributed campus with multiple hubs connecting individual puchaser‐learners to HE providers. This is contrasted with a sociable paradigm, based at the University of Wales Institute, Cardiff (UWIC). The first is based on an isolating and less empowering conception, alienating the learning from the community. The second aims to socialise the learning in the community of practice. The UWIC GROWTH network project underpins a regenerative project for SMEs in South Wales. It is seeking to facilitate a self‐organising, stakeholder‐community of SMEs committed to economic regeneration and capital anchoring in the South Wales area and is funded by the EU. We also refer to the EU‐sponsored Intelligent Information Interfaces (I³) project to demonstrate an alternative, sociable use of ICT.