Materials handling has traditionally been at the bottom of anyinvestment strategy requirements. Yet improved control of inventory canlead to huge benefits – reduced inventory…
Abstract
Materials handling has traditionally been at the bottom of any investment strategy requirements. Yet improved control of inventory can lead to huge benefits – reduced inventory, improved productivity, better service to manufacturing and customers. The relatively new roles of logistics and supply chain management have raised the profile of materials handling. Looks at the whole business strategy and co‐ordination functions (production, stores, purchase, sales, finance, safety, etc.) – not excluding shopfloor workers. Explores all materials handling techniques, including MRP II, Kanban, JIT, and assesses most appropriate physical equipment (racking types, narrow aisle, automated systems, etc.).
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Purpose — This chapter considers how transport policy and planning has been developing in Victoria in tandem with the research program described elsewhere in this book…
Abstract
Purpose — This chapter considers how transport policy and planning has been developing in Victoria in tandem with the research program described elsewhere in this book. Developments in policy and planning are discussed with particular regard to transport disadvantage and social inclusion.
Methodology — The chapter commences by providing a policy and planning context in terms of the geography and demography of travel needs, the relevant jurisdictional responsibilities in Australia and the policy history. It then describes the evolution of transport policy in the past decade and outlines the way in which the findings of this research are being incorporated into the development of programs and projects to support social inclusion. Additionally, some key policy challenges are outlined, at least some of which may provide fruitful areas for undertaking further research to support the development of future policies and programs.
Findings — The results show that applied research can be a highly successful endeavour, particularly when policy and planning perspectives are integrated into the development of the research design and strong collaboration is an ongoing feature of the research program.
Under this heading are published regularly abstracts of all Reports and Memoranda of the Aeronautical Research Council, Reports and Technical Memoranda of the United States…
Abstract
Under this heading are published regularly abstracts of all Reports and Memoranda of the Aeronautical Research Council, Reports and Technical Memoranda of the United States National Advisory Committee for Aeronautics and publications of other similar Research Bodies as issued.
The problem of hydrogen embrittlement has been approached in a less theoretical manner than in some previous investigations. Factors were considered which could be utilized to…
Abstract
The problem of hydrogen embrittlement has been approached in a less theoretical manner than in some previous investigations. Factors were considered which could be utilized to minimize embrittlement in processing especially with the higher strength steels which suiter mostly.
Carolyn Ann Stalgaitis, Jeffrey Washington Jordan, Mayo Djakaria and Daniel J. Saggese
This paper aims to describe the Social Branding framework, which uses lifestyle branding to change behaviour within psychographically-defined target audiences. Syke, a Social…
Abstract
Purpose
This paper aims to describe the Social Branding framework, which uses lifestyle branding to change behaviour within psychographically-defined target audiences. Syke, a Social Branding programme to reduce cigarette use within the higher-risk alternative teen peer crowd in Virginia, USA, is presented as a case study with evaluation results.
Design/methodology/approach
Social Branding first creates an authentic lifestyle brand that appeals to a psychographically-defined audience. Once sociocultural authority is built, the lifestyle brand introduces tailored behavioural messaging using targeted messaging channels, relying on experiential marketing events and in-group influencers to align the desired behaviour with the audience’s social identity and values. The evaluation consisted of annual cross-sectional surveying (2011–2014; n = 2,266) on brand recall, liking, message comprehension and current smoking. Among those with recall, the prevalence of liking/comprehension categories (disliked and did not understand; liked or understood; liked and understood) and of smoking within categories was compared across years using chi-square tests. Multivariate logistic regression explored liking/comprehension as a predictor of smoking.
Findings
Recall, liking and comprehension were significantly higher in 2014 than in 2011, as was the proportion who both liked and understood Syke. Those who liked and understood Syke had half the odds of current smoking compared to those who disliked and did not understand it.
Originality/value
Syke reached, was liked by and was understood by the target audience. The Social Branding framework effectively appeals to and reaches higher-risk audiences, with learnings applicable to other behaviours and populations.
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Shane Blackman and Robert McPherson
This study examines the connections between subculture theory, symbolic interaction and the work of David Matza with a special focus on exploring alcohol consumption by young…
Abstract
This study examines the connections between subculture theory, symbolic interaction and the work of David Matza with a special focus on exploring alcohol consumption by young adults in the UK. We apply Matza ideas of the “techniques of neutralization,” “subterranean values,” and “drift” within an ethnographic study on alcohol to suggest that young people's “calculated hedonism” can be understood as a strategy of agency in the context of a subcultural setting. This article adds to the literature of symbolic interaction, subculture and the discipline of sociology by critically focusing on the work of David Matza from its reception in the 1960s to today as a central element of the new paradigm of cultural criminology. For us the sociological imagination is “alive and well” through Matza's advocacy of naturalism whereby he sought to integrate the work Chicago School under Park and Burgess with his assessment of the so-called Neo-Chicago School. In the literature Matza's work is often defined as symbolic interactionist we see his ambition in a wider sense of wanting sociology to recover human struggle and the active creation of meaning. Our approach is to understand the calculated hedonism of young adult use of alcohol through their humanity.
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Collaborative deals between Japanese and major USA companies have been hitting the headlines recently. The UK government has been trying to encourage similar deals on this side of…
Abstract
Collaborative deals between Japanese and major USA companies have been hitting the headlines recently. The UK government has been trying to encourage similar deals on this side of the Atlantic. Brian Rooks reports on one of the first of these.