Alan R. Dennis, J.F. Nunamaker, David Paranka and Douglas R. Vogel
Thirty‐one senior‐ and middle‐level managers from Burr‐Brown Corporation, a multinational electronics manufacturer, held a three‐day meeting to evaluate the one‐ and five‐year…
Abstract
Thirty‐one senior‐ and middle‐level managers from Burr‐Brown Corporation, a multinational electronics manufacturer, held a three‐day meeting to evaluate the one‐ and five‐year strategic plans of each of the firm's eight divisions.
Hugh M. Cannon and Fred W. Morgan
Discusses pricing decision making, one of the oldest marketingtopics, including several pricing methods. Presents a strategic pricingframework, developed from pricing literature…
Abstract
Discusses pricing decision making, one of the oldest marketing topics, including several pricing methods. Presents a strategic pricing framework, developed from pricing literature. Presents rules for evaluating strategic pricing alternatives. Offers a model for marketers to explain and improve pricing decision‐making.
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Aiman Nariman Mohd-Sulaiman and Mohsin Hingun
This paper aims to examine the potential liability of companies and their board members arising from the use of digital technology and social media as communication and engagement…
Abstract
Purpose
This paper aims to examine the potential liability of companies and their board members arising from the use of digital technology and social media as communication and engagement tools with investors and shareholders.
Design/methodology/approach
The research relies on a qualitative study using legal analysis of corporate and capital market laws as well as the outcome of legal proceedings and regulatory actions to ascertain conduct that could expose companies and boards to liability risks.
Findings
Social media characteristics expose unwary directors and companies to potential liability for oppressive conduct, selective disclosure or misleading statements.
Research limitations/implications
This paper informs boards and companies of the types of conduct that could expose companies and boards to liability when social media is relied on to communicate with shareholders and investors.
Originality/value
The paper contributes to the literature on social media, capital market and corporate communication by presenting the legal perspective concerning reliance on social media as shareholders’ engagement and corporate communication tool.