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This paper seeks to further develop the bargaining power model of political risk management by employing a historical case study to uncover issues not presently considered in the model.

It first examines current political risk research, primarily focusing on the bargaining power model and then reviews a historical case study to demonstrate that the model remains incomplete. Next, both the resource‐based view (RBV) of the firm and institutional theory are examined to develop propositions to guide future bargaining power research.

Examining the bargaining power model by employing a historical case study of Panton, Leslie and Company, which operated in the present day Southeastern USA during its tumultuous colonization period, not only provides an interesting historical account of how one firm managed political risk, it suggests the need to modify the bargaining power model to consider both the specific resources required for differentiation and the need to balance differentiation and conformity pressures in managing political risk. Based on what this case study reveals about the model, it is suggested that the RBV provides insights into factors that may help an multinational enterprise (MNE) maintain its bargaining power based on differentiation even under changing environmental conditions. Further, it is suggested that institutional theory highlights conditions that make it more or less necessary for an MNE to conform to host government demands, which can reduce or enhance its bargaining power, respectively. Thus, in tandem, both may provide useful insights to produce a more “balanced” bargaining power view of political risk.

For practitioners, the findings highlight critical considerations in managing political risk by illustrating the need to balance differentiation and conformity. In addition, this review provides propositions to guide future empirical political risk research, especially studies focusing on bargaining power issues.

This research proposes studying how consumers' familiarity with products impacts the degree to which consumers are sensitive to a seller's violation of procedural fairness norms in pricing. Past research has either studied the role of familiarity or the role of fairness in influencing consumer behavior. However, it is unclear how familiarity and fairness combine to influence consumer behavior. The present research proposes filling this gap.

An experiment is designed to manipulate consumers' perceptions of procedural fairness of a seller's pricing tactic, and consumers' levels of familiarity with a product. Each variable is manipulated to be either high or low. Thus, outcomes are observed for four purchase conditions.

Results indicate that the degree to which consumers rely on procedural fairness to evaluate a product is related to consumers' level of familiarity with a product. Consumers who are less familiar with a product are more likely to rely on procedural fairness to form purchase intentions. Also, unlike their more knowledgeable counterparts, consumers who are less familiar with a product are more likely to equate procedural fairness with perceived quality.

The research stresses the need to differentiate between the roles played by procedural and distributive fairness in shaping consumer behavior. The authors study only procedural fairness, but a natural next step for future research is to study simultaneously the role of both facets of fairness.

The results of our study underscore the importance of following procedural fairness norms especially for retailers who deal in product categories where the pace of innovation is so rapid that it creates a large dispersion in knowledge of product attributes among consumers. The study' findings suggest that in such situations, consumers may rely excessively on cues that signal a seller's adherence to or violation of social norms relevant to business practices. Thus, the authors encourage sellers to monitor keenly levels of product knowledge among their customer base. This would enable sellers to identify situations that merit an enhanced sensitivity to upholding social norms such as procedural fairness.

The paper brings to attention the interaction between consumers' familiarity with a product and procedural fairness in pricing. Although an expectation of procedural fairness underlies all exchanges this research identifies consumers' familiarity as a variable that influences the degree to which procedural fairness is relied on in shaping consumer behavior.

A secure future and better professional standards for hairdressers in the 1980s are the aims set out by the Hairdressing Industry's Joint Training Council in a policy statement on training. It outlines a training structure for hairdressers which the JTC hopes will be adopted throughout the craft from apprentice level to salon owner and in its role of ensuring that full and proper training opportunities are available to hairdressers at all levels, is advocating that principles and safeguards similar to those of the British Hairdressing Apprenticeship Council's (BHAC) Indenture should be incorporated in the terms of employment of all apprentices entering the craft. Training policy has been developed to encourage and motivate employers to provide structured training for their staff throughout the apprenticeship period, and to convince qualified hairdressers of the value of advanced level training as a means of increasing their status and professional standing. The statement calls for the adoption of job specifications at each career level, outlines the progression from apprentice to salon manager, and recommends that progression should be by examination. It claims that a combination of education and training is essential for the proper development of a hairdresser, and recommends a pattern of awards leading to Licenciateship of City & Guilds of London Institute, with Master Craftsman Award being the designation for the achievement of this standard since it corresponds in status to European Awards with similar titles. The JTC hopes that basic and advanced training schemes provided in‐house or by commercial schools and establishments — which reflect the aims and objectives of the policy and meet its recommended end standard — can be incorporated to provide overall integrated training and development facilities for those engaged in hairdressing at all levels.

This issue is a selected bibliography covering the subject of leadership.

Stafford & Waifs (1985) research focused on delineating what constitutes a social problem. ‘Issues managers’ will benefit greatly from an improved understanding of the characteristics which delineate issues as social problems in the eyes of the public, the public being only one of their stakeholders (e.g. public, customers, suppliers, government, shareholders and employees) Greening & Gray (1994). This research is an international or cultural extension of the Stafford & Warr research on a U.S.A. sample to a Saudi Arabian sample. Saudi Arabia is a distinctly different culture in values and language from the U.S.A. and therefore offers some interesting cross‐cultural contrasts and comparisons with regard to perceptions of social issues. As many organizations go global, they must develop an understanding of what constitutes a social problem within each of the cultures they operate in. The results of this study show significant differences between what Saudi's and U.S.A. citizen's perceive to be social problems/issues. These findings strongly support Stafford & Warr's three part scheme for delineating social issues.

The purpose of this paper is to present a biographical sketch of David D. Monieson whose academic career in marketing included time spent at the Wharton School of Business at the University of Pennsylvania, the University of Toronto, and over 30 years at Queen's University. It is focussed on Monieson's contributions to the history and philosophy of marketing thought, especially with respect to what Monieson called “usable knowledge” in marketing.

This paper uses a traditional historical narrative based on extensive personal interviews with Monieson and with some of his students and colleagues as well as archival research including personal correspondence, course notes, research notes, and other unpublished documents.

Monieson made important contributions to the thinking about history and philosophy of marketing thought. Some of his ideas, such as the intellectualization and re‐enchantment of marketing, have found a following among marketing academics; others, such as complexity, have not.

There is no published biographical study of Monieson and no detailed analysis of his contributions to marketing thought. This biographical sketch provides insights into several significant marketing ideas and tells the life story of an important marketing scholar.