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Article
Publication date: 23 January 2009

David J. Langley, Nico Pals, J. Roland Ortt and Tammo H.A. Bijmolt

The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use…

2023

Abstract

Purpose

The purpose of this paper is to describe a method of estimating the likelihood that a person with particular characteristics will imitate a particular new behaviour (i.e. the use of an innovation). This estimation can be used to provide a new form of forecast for the likely market demand for an innovation.

Design/methodology/approach

This method, termed imitation analysis, is based on imitation theories from the behavioural sciences and is applied in two recent case studies in The Netherlands: broadcast TV on mobile phones and a mobile friend‐network service.

Findings

These cases illustrate how: the market segments with the highest potential can be identified; marketing communication can be focused on specific issues important for each segment (e.g. based on the highest imitation potential); product design can be improved (by highlighting the characteristics with the most room for improving the imitation potential); and market demand can be modelled (the overall chance of imitation occurring).

Practical implications

Management implications for the two services, as well as the usefulness of imitation analysis in forecasting studies, are discussed.

Originality/value

The paper expands on original work published in this journal in 2005, showing the value of the approach in real‐world settings.

Details

European Journal of Innovation Management, vol. 12 no. 1
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 1 March 2005

David J. Langley, Nico Pals and J. Roland Ortt

The goal of this article is to show that memetics is particularly useful to predict the adoption of major innovations.

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Abstract

Purpose

The goal of this article is to show that memetics is particularly useful to predict the adoption of major innovations.

Design/methodology/approach

Describes how TNO Telecom, an applied research institute in The Netherlands, adopted the theory of memetics to develop an instrument that predicts the adoption of major innovations. Explains and defines relevant aspects of this focus.

Findings

Initial results are encouraging and suggest that the approach may provide qualitatively better results than the existing methods when applied to major innovations.

Originality/value

Describes for the first time how the theory of memetics can be used to gain a real insight into the market adoption of major innovations as well as to focus and optimise product development.

Details

European Journal of Innovation Management, vol. 8 no. 1
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 1 October 2006

296

Abstract

Details

European Journal of Innovation Management, vol. 9 no. 4
Type: Research Article
ISSN: 1460-1060

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Article
Publication date: 1 September 2005

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

940

Abstract

Purpose

Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies.

Design/methodology/approach

This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.

Findings

The introduction of innovative products into the marketplace has always been a risky business. Get it right and your product will become as ubiquitous as the cell phone. But get it wrong and your company's profit margin and reputation may both go into terminal decline. So how does a company make the right choices about developing and marketing products that are substantially different from those currently available?

Practical implications

Provides strategic insights and practical thinking that have influenced some of the world's leading organizations.

Originality/value

The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy‐to‐digest format.

Details

Strategic Direction, vol. 21 no. 9
Type: Research Article
ISSN: 0258-0543

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Book part
Publication date: 18 November 2015

Toni Eagar and Andrew Lindridge

The academic discourse around celebrity and iconicity has resulted in the same human brand as labeled as an inauthentic and illegitimate celebrity and as a culturally important…

Abstract

Purpose

The academic discourse around celebrity and iconicity has resulted in the same human brand as labeled as an inauthentic and illegitimate celebrity and as a culturally important symbol of legitimate achievement. We address the research question of how are contradictions between celebrity and iconicity resolved in creating and managing a human brand.

Methodology/approach

Using structuration theory, we analyzed David Bowie’s 50 year career, from 1964 to 2013, totaling 562 documents. Applying Langley’s (1999) stages of data collection of grounding, organizing, and replicating, we develop a process of model of celebrity and iconicity.

Findings

We identify three stages of human brand symbolic associations: forming, fixing, and transitioning associations. These represent alternate trajectories that Bowie and Ziggy Stardust followed to become icons. In resolving his trajectories across these stages, Bowie adapts and adopts commercial materials, business practices, and new technologies to converge his symbolic associations into a coherent iconic human brand.

Research limitations/implications

Limitations of this paper lie in focusing on one human brand in a particular industry. Future research is suggested in three areas: (1) the relationship between the proposed model and other human brand activities; (2) to explore how the process is manipulated by other market agents; and (3) whether a human brand’s association shifts can precede culture.

Originality/value

This perspective challenges existing conceptualizations of celebrity and iconicity by framing them as inter-related processes, where celebrity associations are fixed in time, while iconic associations transition across time periods to reflect changing cultural values and concerns.

Details

Consumer Culture Theory
Type: Book
ISBN: 978-1-78560-323-5

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Book part
Publication date: 1 June 2017

Charlotte Cloutier, Jean-Pascal Gond and Bernard Leca

This volume presents state-of-the-art research and thinking on the analysis of justification, evaluation and critique in organizations, as inspired by the foundational ideas of…

Abstract

This volume presents state-of-the-art research and thinking on the analysis of justification, evaluation and critique in organizations, as inspired by the foundational ideas of French Pragmatist Sociology’s economies of worth (EW) framework. In this introduction, we begin by underlining the EW framework’s importance in sociology and social theory more generally and discuss its relative neglect within organizational theory, at least until now. We then present an overview of the framework’s intellectual roots, and for those who are new to this particular theoretical domain, offer a brief introduction to the theory’s main concepts and core assumptions. This we follow with an overview of the contributions included in this volume. We conclude by highlighting the EW framework’s important yet largely untapped potential for advancing our understanding of organizations more broadly. Collectively, the contributions in this volume help demonstrate the potential of the EW framework to (1) advance current understanding of organizational processes by unpacking justification dynamics at the individual level of analysis, (2) refresh critical perspectives in organization theory by providing them with pragmatic foundations, (3) expand and develop the study of valuation and evaluation in organizations by reconsidering the notion of worth, and finally (4) push the boundaries of the framework itself by questioning and fine tuning some of its core assumptions. Taken as a whole, this volume not only carves a path for a deeper embedding of the EW approach into contemporary thinking about organizations, it also invites readers to refine and expand it by confronting it with a wider range of diverse empirical contexts of interest to organizational scholars.

Details

Justification, Evaluation and Critique in the Study of Organizations
Type: Book
ISBN: 978-1-78714-379-1

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Article
Publication date: 1 June 1988

C. John Langley, David P. Carlisle, Stephen B. Probst, Donald F. Biggs and Roy E. Cail

Study teams, including industry representatives, themselves experienced in the use of microcomputers in logistics, report on a survey of such use.

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Abstract

Study teams, including industry representatives, themselves experienced in the use of microcomputers in logistics, report on a survey of such use.

Details

International Journal of Physical Distribution & Materials Management, vol. 18 no. 6
Type: Research Article
ISSN: 0269-8218

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Book part
Publication date: 8 July 2021

Rebecca Bednarek, Marianne W. Lewis and Jonathan Schad

Early paradox research in organization theory contained a remarkable breadth of inspirations from outside disciplines. We wanted to know more about where early scholarship found…

Abstract

Early paradox research in organization theory contained a remarkable breadth of inspirations from outside disciplines. We wanted to know more about where early scholarship found inspiration to create what has since become paradox theory. To shed light on this, we engaged seminal paradox scholars in conversations: asking about their past experiences drawing from outside disciplines and their views on the future of paradox theory. These conversations surfaced several themes of past and future inspirations: (1) understanding complex phenomena; (2) drawing from related disciplines; (3) combining interdisciplinary insights; and (4) bridging discourses in organization theory. We end the piece with suggestions for future paradox research inspired by these conversations.

Details

Interdisciplinary Dialogues on Organizational Paradox: Investigating Social Structures and Human Expression, Part B
Type: Book
ISBN: 978-1-80117-187-8

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Book part
Publication date: 10 November 2023

Heiko Marc Schmidt and Sandra Milena Santamaria-Alvarez

Processual approaches to entrepreneurship have increasingly captured researchers’ interest. One such approach that tries to understand entrepreneurs in real time by looking with

Abstract

Processual approaches to entrepreneurship have increasingly captured researchers’ interest. One such approach that tries to understand entrepreneurs in real time by looking with them, not at them, has been termed withness (Shotter, 2006). But how does one design a study that captures this experience of living in the flow? In this methodological reflection, we propose using the metaphor of warp and weft to think of grounded theory research designs that seek to approximate withness. To this end, we also reflect on our experience studying the unfolding processes in international new ventures and highlight the usefulness of multiple data collection instruments, notably diaries and interviews.

Details

Nurturing Modalities of Inquiry in Entrepreneurship Research: Seeing the World Through the Eyes of Those Who Research
Type: Book
ISBN: 978-1-80262-186-0

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Article
Publication date: 1 June 1995

Michael L. Nelson, Gretchen L. Gottlich, David J. Bianco, Sharon S. Paulson, Robert L. Binkley, Yvonne D. Kellogg, Chris J. Beaumont, Robert B. Schmunk, Michael J. Kurtz, Alberto Accomazzi and Omar Syed

The National Aeronautics and Space Act of 1958 established theNational Aeronautics and Space Administration (NASA) and charged it to“provide for the widest practicable and…

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Abstract

The National Aeronautics and Space Act of 1958 established the National Aeronautics and Space Administration (NASA) and charged it to “provide for the widest practicable and appropriate dissemination of information concerning ... its activities and the results thereof”. The search for innovative methods to distribute NASA′s information led a grassroots team to create the NASA Technical Report Server (NTRS), which uses the World Wide Web and other popular Internet‐based information systems.

Details

Internet Research, vol. 5 no. 2
Type: Research Article
ISSN: 1066-2243

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