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Article
Publication date: 16 February 2015

Ferdinando Fasce and Elisabetta Bini

– The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early 1950s and the mid-1970s.

335

Abstract

Purpose

The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early 1950s and the mid-1970s.

Design/methodology/approach

The purpose of this paper is to examine the presence and influence of US advertising in Italy between the early 1950s and the mid-1970s.

Findings

The paper argues that there is a need to further qualify and deconstruct the notion of “Americanization” by integrating the now well-established notions of “hybridization” and “mediation” with more specific attention to the competing “hearts and souls”, the different strategies and discursive practices that different individual actors (American, British and Italian) operating within the Italian advertising business tried to instil into goods and consumers and the economic and cultural results that they achieved.

Originality/value

This is the first research on the history of Italian advertising that fully places it within a transnational and comparative perspective using so far unpublished records, aiming at moving beyond traditional, eastbound Americanization frameworks through a detailed empirical investigation.

Details

Journal of Historical Research in Marketing, vol. 7 no. 1
Type: Research Article
ISSN: 1755-750X

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Article
Publication date: 1 February 1992

Eva Lautemann

The Exxon Valdez oil spill in Prince William Sound in Alaska; the battle over future oil drilling in the Arctic National Wildlife Refuge in Alaska; oil spills in the Gulf of…

72

Abstract

The Exxon Valdez oil spill in Prince William Sound in Alaska; the battle over future oil drilling in the Arctic National Wildlife Refuge in Alaska; oil spills in the Gulf of Mexico near Galveston, Texas; medical waste pollution on the beaches of the northeast; and nuclear contamination from the Department of Energy and Department of Defense facilities have all demonstrated how endangered and fragile America's remaining natural places have become. These ecological controversies make our designated parklands even more precious and reinforce the important responsibility given to the National Park System for preserving America's natural areas.

Details

Reference Services Review, vol. 20 no. 2
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 December 2003

Abbas J. Ali, Manton Gibbs and Robert C. Camp

The subject of Jihad has been a fiercly debated topic in the past few decades. Contradictory translations have been adopted by differing religious groups and political camps. In…

931

Abstract

The subject of Jihad has been a fiercly debated topic in the past few decades. Contradictory translations have been adopted by differing religious groups and political camps. In some quarters Jihad has been associated with violence and war. Other quarters perceive the Jihad to mean a striving within oneself and the struggle for self‐improvement. In this paper, the historical and contemporary perspectives of Christianity, Judaism, and Islam regarding Jihad are outlined. The evolution of the meaning of Jihad in each religion is clarified and similarities and dissimilarities among the three religions are highlighted. Various forms of Jihad are presented. The paper, however, argues that true Jihad means an active participation in social improvement and economic development. In addition, the paper provides implications of Jihad for business and organizations.

Details

International Journal of Sociology and Social Policy, vol. 23 no. 12
Type: Research Article
ISSN: 0144-333X

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Article
Publication date: 7 July 2020

Sasekea Harris, Cheryl Folkes, Karen Tyrell and David Brown

In an experience economy, the alternative options for higher education are varied; resulting in competition and a deliberate focus on student experience to create competitive…

724

Abstract

Purpose

In an experience economy, the alternative options for higher education are varied; resulting in competition and a deliberate focus on student experience to create competitive advantage. In this regard, the various constituents of the university, including the library, are required to transform the organisational culture, specifically, the service culture, to engage students in a way that creates a memorable experience. In response, The UWI, Mona Library re-launched its Customer Service programme: using an in-house inspired 10 element service model, with initiatives aimed at realising each element, the library purposed to build a service culture. This paper seeks to assess employees' perception of the impact of the initiatives of this model.

Design/methodology/approach

This survey research employed individual interviews to assess employees' perception of the impact of the initiatives of the service model, with the objective of refining the model, where needed, for continued use in the Mona Library, and for use in libraries desirous of implementing the model.

Findings

The initiatives of the service model are creating the desired customer service culture and aspects have been identified for refinement.

Research limitations/implications

The model is based on the needs, experiences, history, culture and strategic priorities of one Caribbean university library. It centres on the employees and their perception. As such, it focuses less on the product, space and the external customer; but it is hoped that by focusing on the employees (specifically creating a service culture amongst them) that this will ultimately impact product, space and the overall customer experience.

Practical implications

Provides the top priorities and considerations for a practicing Caribbean / developing country academic library manger, with an interest in a model for nurturing service culture amongst the employees.

Originality/value

This paper is of value as it centres on creating a service culture, rather than on the usual customer service satisfaction survey, offers a service model and adds to the literature on customer service in academic libraries.

Details

Library Management, vol. 41 no. 4/5
Type: Research Article
ISSN: 0143-5124

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Article
Publication date: 1 December 1998

Malcolm Wright, Anne Sharp and Byron Sharp

Over the last 30 years a range of empirical generalisations has been developed about the performance of competitive brands in frequently purchased product categories. These…

1935

Abstract

Over the last 30 years a range of empirical generalisations has been developed about the performance of competitive brands in frequently purchased product categories. These generalisations have been based mainly on European and US data, and this paper addresses the question of whether they also hold in Australia and New Zealand. We examined consumer panel data from four different markets (supermarkets, department stores and retail fuel in Australia and retail fuel in New Zealand) and found similar patterns to those in Europe and the USA, although there were some minor exceptions, and also some interesting variations between markets. Our results suggest that there is much that Australasian marketers can learn from using models such as the Dirichlet, which was developed in the Northern hemisphere, to identify norms and exceptions in their own markets.

Details

Journal of Product & Brand Management, vol. 7 no. 6
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 1 March 1978

David Evans looks at the state of play on the diesel engine market. Whether to buy British or foreign, water cooled or air cooled…

73

Abstract

David Evans looks at the state of play on the diesel engine market. Whether to buy British or foreign, water cooled or air cooled…

Details

Industrial Management, vol. 78 no. 3
Type: Research Article
ISSN: 0007-6929

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Article
Publication date: 1 July 1997

John Harris, David Allen, Marion Cornick, Alan Jefferson and Richard Mills

55

Abstract

Details

Tizard Learning Disability Review, vol. 2 no. 3
Type: Research Article
ISSN: 1359-5474

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Book part
Publication date: 30 June 2020

Elizabeth Friesen

Abstract

Details

The World Economic Forum and Transnational Networking
Type: Book
ISBN: 978-1-83982-459-3

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Book part
Publication date: 28 August 2023

Caroline Wolski, Kathryn Freeman Anderson and Simone Rambotti

Since the development of the COVID-19 vaccinations, questions surrounding race have been prominent in the literature on vaccine uptake. Early in the vaccine rollout, public health…

Abstract

Purpose

Since the development of the COVID-19 vaccinations, questions surrounding race have been prominent in the literature on vaccine uptake. Early in the vaccine rollout, public health officials were concerned with the relatively lower rates of uptake among certain racial/ethnic minority groups. We suggest that this may also be patterned by racial/ethnic residential segregation, which previous work has demonstrated to be an important factor for both health and access to health care.

Methodology/Approach

In this study, we examine county-level vaccination rates, racial/ethnic composition, and residential segregation across the U.S. We compile data from several sources, including the American Community Survey (ACS) and Centers for Disease Control (CDC) measured at the county level.

Findings

We find that just looking at the associations between racial/ethnic composition and vaccination rates, both percent Black and percent White are significant and negative, meaning that higher percentages of these groups in a county are associated with lower vaccination rates, whereas the opposite is the case for percent Latino. When we factor in segregation, as measured by the index of dissimilarity, the patterns change somewhat. Dissimilarity itself was not significant in the models across all groups, but when interacted with race/ethnic composition, it moderates the association. For both percent Black and percent White, the interaction with the Black-White dissimilarity index is significant and negative, meaning that it deepens the negative association between composition and the vaccination rate.

Research limitations/implications

The analysis is only limited to county-level measures of racial/ethnic composition and vaccination rates, so we are unable to see at the individual-level who is getting vaccinated.

Originality/Value of Paper

We find that segregation moderates the association between racial/ethnic composition and vaccination rates, suggesting that local race relations in a county helps contextualize the compositional effects of race/ethnicity.

Details

Social Factors, Health Care Inequities and Vaccination
Type: Book
ISBN: 978-1-83753-795-2

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Book part
Publication date: 18 April 2002

Abstract

Details

Toward Phenomenology of Groups and Group Membership
Type: Book
ISBN: 978-1-84950-144-6

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