1992 was the year of NAFTA, 1993 was the year of GATT. While these international trade agreements portend a future world of increasingly easy business relations, increasing…
Abstract
1992 was the year of NAFTA, 1993 was the year of GATT. While these international trade agreements portend a future world of increasingly easy business relations, increasing evidence exists that both will eventually be replaced by a network web of individual agreements between countries.
The primary purpose of this bibliography is to provide a compilation of trust‐related articles from the disparate fields in which trust has been explored (from psychology to…
Abstract
Purpose
The primary purpose of this bibliography is to provide a compilation of trust‐related articles from the disparate fields in which trust has been explored (from psychology to sociology and information systems to marketing. Years in its compilation and (still incomplete), it provides a listing that is not easily obtained even with the search capability of the internet and electronic library catalogues. Its secondary purpose is to highlight which articles are used most by marketing‐related trust researchers both in general and within the submissions to the special issue.
Design/methodology/approach
The bibliography was compiled via search and analysis of databases, reference lists, bibliographies, internet searches, library catalogues, university web pages, researchers' curricula vitae (inter alia) for conference papers, journal articles, and books that use trust as a key concept within the work.
Findings
The paper finds that there is a plethora of material on trust, but spread across several thousand sources. No single comprehensive collection exists and the need for such a compilation is of value to researchers.
Research limitations/implications
The paper is an invaluable source of references on trust from across a wide range of academic disciplines.
Originality/value
The main contribution of the paper is the cross‐disciplinary nature of the compilation of reference materials.
Details
Keywords
People who have yet failed to realize how serious the food situation may become are inclined to criticize the multiplication of Orders and appeals, and in some cases to contest…
Abstract
People who have yet failed to realize how serious the food situation may become are inclined to criticize the multiplication of Orders and appeals, and in some cases to contest their wisdom. Mistakes may have been made or fresh conditions may have arisen to make less urgent some particular restriction, but generally the position has grown more critical in recent weeks, and instead of looking for any relaxation of the regulations now in operation the public should be prepared for still more drastic orders. No one as a result of the restrictions on food consumption yet introduced has suffered anything more than inconvenience arising out of interference with established habits. There has been no hardship and no hunger. In Germany the rationing of bread began so long ago as January in 1915, and to‐day there is hardly an article of food which is not rationed. When the existing prohibitions, regulations, and appeals issued by LORD DEVONPORT are summarized it will be realized to how limited an extent they have disturbed the character or the quantity of the food which may be consumed without exceeding the directions of the Food Controller. The position may be stated under the following headings:—
The primary purpose of this article is to introduce the special issue on trust in marketing and the selected papers. However, it has a secondary objective of acting as a brief…
Abstract
Purpose
The primary purpose of this article is to introduce the special issue on trust in marketing and the selected papers. However, it has a secondary objective of acting as a brief introduction to the concept of trust, of highlighting the scope and scale of research into the concept in a range of disciplines, and of stimulating more research in areas identified as still being under‐explored.
Design/methodology/approach
This is a discursive paper based on analysis and synthesis of trust literature and of submissions to the special issue.
Findings
This paper finds that despite a broad spectrum of disciplines that investigate trust, and despite this special issue in the area of marketing, there are still areas open for research into trust in marketing, for example the role of trust in a B2C context, the impact of indirect (referent) experience versus direct experience of levels of trust, and exploring the concept using more interpretivist or phenomenological approaches.
Research limitations/implications
The historical synthesis provides researchers new to the field with some foundational literature. For those interested in current thoughts, the discussion provides a synthesis of the areas represented by the paper in this special issue. For those interested in new areas it offers suggestions as to some possibilities.
Originality/value
The value of the paper lies in linking the special issue articles to areas of current interest and the identification of under‐researched areas of trust in a marketing context.