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This exploratory research project aims to seek an effective process for identifying supervisors of part-time student employees who also serve in a mentoring capacity.

This paper is based on a review of literature and an evaluation process focused on established traits and functions of mentoring as applied to supervisors of student employees on a college campus.

Supervisors of student employees may have the desire and capacity to engage students on a higher level but are not viewed and supported to meet this need based on their position within the organization. Untapped resources are being overlooked that would develop the supervisor and the student while advancing the overall institutional mission.

A study identifying mentors for part-time undergraduate student employees in higher education settings was necessary as a precursor to future research on the human resource development needs of professional staff in higher education.

The results of this study confirmed that the approach utilized for identifying mentors through specific traits is effective and that common barriers exist across the institution that negatively impact supervisors from serving as mentors. These results will be used to address future research related to the value of training and educating the supervisors of undergraduate student employees on college campuses.

Research exists on 360 evaluative processes, mentoring and the benefits of student development outside the classroom, but no research could be identified that addressed the opportunities of using this approach to potentially resolve organizational issues.

Fashion retailing has evolved in response to opportunities and market pressures. It has been both reactive and proactive. For example, Palmer, in 2001, analyses what might be called a partnership between Canadian department stores and European couture houses in the 1950s. Her work affords a rare overview of retailing's fit with fashion design and commercial delivery systems, and is a point of departure for closely examining an earlier period (1880‐1920) in Australia. The current paper studies the leading role that department stores played in shaping the Australian fashion scene and the marketing techniques they used. A context, period and country, where a set of major retailers formed the predominant influence on fashion trends, and styles and diffusion throughout the community have been identified. Findings suggest that for the 1880‐1920 period the department store retailers were market‐driving rather than simply market‐driven, implying a more proactive and innovative role for the department stores.

The purpose of this paper is to examine the acquisition of clothing through informal trading channels by provincial working‐class consumers between 1800 and 1850. It argues that the informal trade fulfilled various functions for such consumers, both as buyers and sellers: clothing could be sold to raise cash quickly and bought at a cheap price, while the informal trade may also have reinforced local community networks and other social relationships.

The paper focuses on the counties of Herefordshire and Worcestershire to provide a case study that highlights any differences in informal networks arising out of geographical variations. Documentation for the informal trade has been gathered from records of court cases and newspaper reporting of criminal trials involving stolen clothing.

The informal trade in clothing involved everyday, ordinary clothing, usually sold for money, but often for goods in kind and/or social credit. The trade operated over all areas of the two counties and seems to have been an important method for acquiring cheap clothing where retail provision was not yet fully developed to cater for all social classes.

The link between all facets of retailing is highlighted, as is the importance of placing informal trading networks within their local retailing environment. Their success relied on participants' knowledge about the goods, on trust in each other and often on expectations of mutuality. The informal trade was an important strategy for working‐class clothing acquisition in both rural and urban areas. The trade in illicit clothing formed a large proportion of the informal trade, and its analysis also sheds light on the informal trade in licit clothing.

THE Treaty of Rome is one of the least publicised, yet potentially most important, international documents of our time. Under that treaty the six signatory powers began on the first day of this year that process of tariff reductions which will, over the next twelve or fourteen years, reduce and ultimately abolish all tariffs and trade barriers between them. For all practical purposes six national economies will be welded into a single supranational authority, with a common trade and commercial policy. That is to re‐draw the economic map of Europe.

The purpose of this paper is to examine the challenges facing the Australian fashion industry (textile, clothing and footwear or TCF sector). Just at the point where Australian fashion has achieved international attention for its distinctive design practice, the industry is on the point of collapse. Since the 1980s, radical re-structuring aimed at reducing industry protection to encourage greater international competitiveness and innovation. Key policies have included tariff reduction, new forms of industry assistance, new manufacturing techniques, changing retail forms, and reform of employment and workplace conditions.

Overview of recent trends in the Australian fashion industry due to industry policies and the effects of globalisation.

Severe decline in industry viability.

Important multifaceted analysis of the state of the industry and tracking of effects of government policies.

“All things are in a constant state of change”, said Heraclitus of Ephesus. The waters if a river are for ever changing yet the river endures. Every particle of matter is in continual movement. All death is birth in a new form, all birth the death of the previous form. The seasons come and go. The myth of our own John Barleycorn, buried in the ground, yet resurrected in the Spring, has close parallels with the fertility rites of Greece and the Near East such as those of Hyacinthas, Hylas, Adonis and Dionysus, of Osiris the Egyptian deity, and Mondamin the Red Indian maize‐god. Indeed, the ritual and myth of Attis, born of a virgin, killed and resurrected on the third day, undoubtedly had a strong influence on Christianity.

The purpose of this paper is to explore the nature of marketing communications of British shipping lines in the period from c.1840 to c.1970 to establish the extent to which these outputs reflect extant scholarship which points to the lack of innovation as a key reason for the demise of these lines.

The research is built on a survey of >450 posters plotting the shifting nature of advertising messages over this long period in response to the market. This is supported by reading trade press contemporary to the period to establish broader trends in marketing and whether this product sector was aberrant.

What is revealed is a generally static response in the promotion of British shipping lines throughout the timeframe, at odds with trends elsewhere. What stands out is the widespread criticism of the time singling out the shipping poster. This suggests an advanced appreciation of the role of the poster and the effectiveness of promotional messages focussing on emotions- versus a product-centred approach.

Whilst there is an established literature which suggests that the British merchant marine was hamstrung by a pattern of family ownership making adaptation slow, no research to date has expressly read marketing as a window onto that culture. This paper shows that whilst there may have been change within the sector which these British shipping lines responded to, when it came to presenting themselves in public via their communications strategy, they adopted a staid, conservative approach. British shipping lines, throughout the period, had a very fixed idea about who they were and what best represented their business irrespective of dramatic shifts in attitudes concerning how best to reach consumers. Interrogating promotional material, and particularly the ubiquitous shipping poster, provides another insight into the conservative and debilitating corporate culture of British shipping.

Seeks to create a more complex understanding of the significance attached to vendors' mix elements by resellers in forming patronage choices. Presents data from a 1980s survey of over 1,200 reseller‐buyers. Reviews the results in terms of first, consumer goods and second, convenience products and shopping goods, comparing US and UK resellers. Shows that resellers' choice criteria vary among these broad product categories. Reveals that it is not possible to describe generally the sourcing determinants for all resellers.

In a very personal reflection, this paper aims to trace the academic trajectory of a female marketing academic in a very male-dominated discipline. It also highlights the struggle balancing work and family, as well as protecting an immigrant identity in a foreign culture.

Given the period and unique conditions of the author’s academic journey, this highly personal retrospective account is based on recall of significant events that have shaped my singular experience. It attempts to capture the experience of an immigrant female novice navigating not only a foreign culture but also a very male-dominant discipline.

While times have changed and gender barriers are lower today, challenges remain. In addition, the set of choices faced by women with partners in the same discipline differ significantly and complicate the family-work balance decisions. There is no one set of path that can be followed.

While there is a professional cost to deviating from the mainstream, pursuing alternatives to the dominant topics is vital to advancing the health and relevance of the marketing discipline. The relationships between marketing and development have been an important topic for me; however, these macromarketing topics continue to be neglected. Given the current socio-economic-political conditions globally, perhaps future marketing scholars will devote greater attention to these topics.

This is purely the author’s personal reflection of a journey that began accidentally. It also occurred in the 1970s when women were rare in the business world, particularly business academia. It offers a retrospective comparison to male peers who, aside from their individual talents and history (Belk, 2017; Firat, 2014; Holbrook, 2017), were achieving their professional goals at a similar period. It also provides some historical context that can be compared to experiences of other female pioneers in marketing academia and marketing practice (Bolton, 2017; Tadajewski and Maclaran, 2013; Zeithaml, 2017).