Presents a communications relationship model for setting promotionalgoals. The model divides promotional objectives into short, mid‐ andlong‐range goals and helps present…
Abstract
Presents a communications relationship model for setting promotional goals. The model divides promotional objectives into short, mid‐ and long‐range goals and helps present advertising and related promotional tools as an ongoing process. Its focus is primarily on how advertising and related communications engineer situations and the importance of gearing advertisements that maximize subsequent advertisements′ effectiveness. The model has multiple uses and can be used by different advertising stakeholders such as advertising designers, sellers and managers, as well as end users.
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James M. Kurtenbach and Robin W. Roberts
Accounting researchers have performed many studies related to public sector budgeting and financial management. Public sector accounting research seeks to explain the role of…
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Accounting researchers have performed many studies related to public sector budgeting and financial management. Public sector accounting research seeks to explain the role of accounting and auditing in the public sector. For example, researchers examine issues such as (1) the use of accounting information by elected officials, (2) the demand for auditing, and (3) the determination of bond ratings. This review of the public sector accounting literature describes some of the theoretical foundations utilized in public sector accounting research and reviews a sample of selected empirical studies.
WORK study was discussed at some length during the Committee stage of the Science and Technology Bill. It was ably expounded and strongly supported by Mr. Graham Page, Member for…
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WORK study was discussed at some length during the Committee stage of the Science and Technology Bill. It was ably expounded and strongly supported by Mr. Graham Page, Member for Crosby, whose speech we reported in March. The principal opposition to it came from Mr. Maurice Orbach, Member for Stockport South, whose remarks appeared in our April issue. On both occasions we refrained from any editorial comment so that readers could make their own objective assessment of the case.
Digest of Education Statistics. 1962— . A. $7.00/U.S.; $8.75/foreign. Published by U.S. Dept. of Education, Office of Educational Research and Improvement, National Center for…
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Digest of Education Statistics. 1962— . A. $7.00/U.S.; $8.75/foreign. Published by U.S. Dept. of Education, Office of Educational Research and Improvement, National Center for Education Statis‐tics, 400 Maryland Ave., SW, Washington, DC 20202. Available from the Superintendent of Documents, U.S. Government Printing Office, Washington, DC 20402. Indexed: ASI. S/N 065–000–00037–7. Su‐Docs ED 1.113: Depository Item No. 460‐A‐10. Following a pattern of collecting statistics on education which began under the direction of the U.S. Office of Education in 1870, the National Center for Education Statistics (NCES) has issued the Digest of Education Statistics (DES) annually since 1962, except for when it published a combined edition in 1977–78.
Dale Miller and Bill Merrilees
The purpose of this paper is to investigate the historical contributions of complex innovations (both creative and tactical components) in a formative period in a major Australian…
Abstract
Purpose
The purpose of this paper is to investigate the historical contributions of complex innovations (both creative and tactical components) in a formative period in a major Australian department store, David Jones Ltd.
Design/methodology/approach
The study uses a context-specific lens to examine complex retail innovation. The study adopts a longitudinal design with the focus on a single firm, which met the inclusion criteria. Data collection was predominately from company archival materials and publicly available documents, including newspapers.
Findings
An in-depth analysis of two complex innovations demonstrates the retailer’s successful management of both marketing exploration (innovation) and marketing exploitation of that innovation. Effective marketing requires operational, tactical marketing exploitation to dovetail marketing exploration.
Research limitations/implications
The study is limited to one successful department store. Notwithstanding, there are expectations that the lessons extend to many other retailing organizations.
Practical implications
The practical relevance is clear, with the emphasis on retail innovation (and especially complex innovation) as a basis for both surviving and thriving in an ever-changing marketing environment.
Originality/value
The use of a complex innovation approach is a novel way of examining marketing history. The study concludes that both marketing exploration and marketing exploitation are essential for retail longevity.
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Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…
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Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.
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President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton…
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President Bill Clinton has had many opponents and enemies, most of whom come from the political right wing. Clinton supporters contend that these opponents, throughout the Clinton presidency, systematically have sought to undermine this president with the goal of bringing down his presidency and running him out of office; and that they have sought non‐electoral means to remove him from office, including Travelgate, the death of Deputy White House Counsel Vincent Foster, the Filegate controversy, and the Monica Lewinsky matter. This bibliography identifies these and other means by presenting citations about these individuals and organizations that have opposed Clinton. The bibliography is divided into five sections: General; “The conspiracy stream of conspiracy commerce”, a White House‐produced “report” presenting its view of a right‐wing conspiracy against the Clinton presidency; Funding; Conservative organizations; and Publishing/media. Many of the annotations note the links among these key players.
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In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of…
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In the last four years, since Volume I of this Bibliography first appeared, there has been an explosion of literature in all the main functional areas of business. This wealth of material poses problems for the researcher in management studies — and, of course, for the librarian: uncovering what has been written in any one area is not an easy task. This volume aims to help the librarian and the researcher overcome some of the immediate problems of identification of material. It is an annotated bibliography of management, drawing on the wide variety of literature produced by MCB University Press. Over the last four years, MCB University Press has produced an extensive range of books and serial publications covering most of the established and many of the developing areas of management. This volume, in conjunction with Volume I, provides a guide to all the material published so far.
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This register of current research in social economics has been compiled by the International Institute of Social Economics. The register does not claim to be comprehensive but is…
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This register of current research in social economics has been compiled by the International Institute of Social Economics. The register does not claim to be comprehensive but is merely an aid for research workers and institutions interested in social economics. The register will be updated and made more comprehensive in the future but this is largely dependent on the inflow of information from researchers in social economics. In order to facilitate this process a standardised form is to be found on the last page of this register. Completed forms, with attached sheets as necessary, should be returned to the compiler: Dr Barrie O. Pettman, Director, International Institute of Social Economics, Enholmes Hall, Patrington, Hull, N. Humberside, England, HU12 OPR. Any other comments on the register will also be welcome.