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Most electronic data interchange (EDI) users start electronic trade with a simple experimental system. This initial step includes just one or two message types with one or two trading partners. From this initial step many users develop their EDI systems by expanding to additional trading partners and including more trade cycle messages. Proposes a six‐stage maturity model representing these stages in EDI developments. In the literature, EDI is exampled as an IS/IT application that can be used to gain competitive advantage. There are examples of early EDI systems (and EDI‐like systems) that gave organizations such advantage. Since those early days EDI has developed rapidly, normally on a trade sector basis, but there have been no similar examples of dramatic, competitive advantage. Within many trade sectors, EDI means “Everyone is Doing It” and the real battle is to avoid competitive disadvantage. Argues that the achievement of EDI maturity gives new scope for innovative, competitive advantage systems that make imaginative use of a company’s EDI infrastructure. Discusses new systems which illustrate this new competitive edge.

The purpose of this article is to give an overview of scholarly monographs on rock music from 1980 to the present. It aims to provide an overview to the literature for practical purposes of collection development as well as giving the reader insight into key issues and trends related to a interdisciplinary topic that attracts scholars from many disciplines in the humanities and social sciences.

This bibliographic essay, focusing on works related to American culture and of a general nature, includes an overview and historical background; a discussion of how music and ethnomusiciological scholars approach the topic; geographic approaches; literature on four key icons (Elvis, Dylan, Springsteen, and Madonna); American studies; subcultures and genres; other methodologies; and concludes by discussing notable recent works.

The scholarly literature on rock incorporates a wide variety of approaches and methodologies. Many music‐related scholars appropriate methodology from other disciplines and some non‐music‐related scholars use the formalistic analysis of music scholars. Authenticity is a major theme in the literature on rock.

This essay covers the widest range of monographs on the topic, providing insight into not only the key scholars but also the diversity of approaches to the topic. The historical approach to the literature gives the reader a sense of how the academic discourse on rock has evolved. This essay is of interest to librarians, scholars of rock music, and others concerned with how American scholarship in the humanities and the social sciences has grown since the advent of cultural studies.

The term Canterbury Sound emerged in the late 1960s and early 1970s to refer to a signature style within psychedelic and progressive rock developed by bands such as Caravan and Soft Machine as well as key artists including Robert Wyatt and Kevin Ayers. This chapter explores Canterbury as a metaphor and reality, a symbolic space of music inspiration which has produced its distinctive ‘sound’.

Drawing on ethnographic fieldwork, particularly observations and interviews with music artists and cultural intermediates (Bourdieu, 1993), we suggest that the notion of the Canterbury Sound – with its affinity for experimentation, distinctive chord progressions and jazz allusions in a rock music format – is perceived as a continuing artistic and aesthetic influence. We interpret the genealogy of the Canterbury Sound alternativity through discussions focused on the position of the ‘Sound’ within contemporary heritage discourses, the metaphorical and geographical implications of place in relation to popular music, and cultural longevity of the phenomenon.

The purpose of this paper is to present a case study of the research steps taken to identify message directions for a community-wide health communication campaign aimed at supporting healthier eating behaviors among Latino farmworker families in the Immokalee community in Florida. Latino mothers were targeted to understand their beliefs about children’s healthy eating needs and identify communication campaign opportunities that would reinforce choices made in the home, surrounding meal planning, food selection and preparation and portion sizes.

A sequential mixed-methods approach using focus group, group interview and qualitative message concept testing was used in three distinct stages of research exploration. An independent sample was recruited at each stage through convenience sampling and snowball sampling methods. The stages of change theory provided a framework for research inquiry in the context of healthy eating-at-home practices.

In general, mothers were aware and participatory in the effort to serve healthy meals for their children at home. The time and money associated with buying nutritious foods and cooking healthy meals daily was stressful, but they were receptive to communication efforts to help them maintain their commitment to give their children healthy foods. These findings provided directional opportunities for the discovery and implementation of health communication strategies. Test results found that the target was most receptive to message strategies that acknowledged the responsibility of both parents to model healthy eating practices to children.

Recruiting resulted in small sample sizes at each stage of the investigation. The reliability of quantitative measurement was a limitation to the research conclusions.

Partnership with the audience from discovery to conceptualization resulted in messages that uniquely resonated with the audience for which they were aimed. Understanding about the target stage of readiness improves message effectiveness to the target group.

Health communication campaigns planned and developed with the target audience at its center will generate message strategies that effectively address issues of greatest relevance to those communication agents that seek to change.

The study provides a unique exploration of the steps that health communication agents should pursue to establish a thorough profile of their target audience and the issues that resonate when considering healthy eating behavior at home. The application of the stages of the change model encouraged the discovery of issues surrounding the challenge and highlighted potential obstacles that would mitigate the behavior change efforts.

The purpose of this paper is to counteract Epstein's views on the alienability of property. Epstein favors limitations of laissez‐faire capitalism regarding such things as guns, liquor, narcotics, certain books and voting and this paper aims to criticize them from the perspective of full, free enterprise.

The main method is that of the reductio ad absurdum. For example, Epstein favors prior restraint on books giving information as to how an atomic bomb may be built. He does so on grounds that such information can be extremely harmful. Marxist books are far more harmful. Yet Epstein would not ban them. So his case for prior restraint is undermined.

Epstein's case for restrictions on alienability is unfounded.

If the message of the paper is incorporated into public policy, the practical implication is that any move in the direction of laissez‐faire capitalism will be much closer than by implementing Epstein's recommendations.

This paper should interest people concerned about how much government regulation of the economy is justified. What is new is that Epstein, one of the most extreme defenders of the minimal state, is not a full advocate of this position. His arguments for exceptions to free enterprise private property rights system are untenable.