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1 – 2 of 2Rajiv Banker, Renee Flasher and Daqun Zhang
This paper explores if the firm’s strategic orientation can be associated with differences in cost behavior activity.
Abstract
Purpose
This paper explores if the firm’s strategic orientation can be associated with differences in cost behavior activity.
Design/methodology/approach
Using Compustat data from 1979 to 2012, the archival study examines if there are differences between differentiation and cost leadership strategies on the firm’s cost stickiness.
Findings
The main finding provides evidence that firms pursuing a differentiation strategy exhibit greater cost stickiness, on average, as compared to firms pursuing a cost leadership strategy. This relationship is moderated by the optimistic or pessimistic expectations of managers for future sales.
Originality/value
This paper contributes to the literature on cost management by explaining how strategic positioning affects firms’ cost behavior using the framework of asymmetric cost behavior. The study encompasses both product and period costs and documents the impact on earnings.
Details
Keywords
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Abstract
Purpose
This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies.
Design/methodology/approach
This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context.
Findings
How a firm manages its resources is critical to long-term survival and success. By examining the moderating role of manager optimism and pessimism, the authors further find the impact of mindset is significant in resource management strategy.
Originality/value
The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy- to-digest format.
Details