Search results

This paper aims to present the different issues that must be tackled when creating a viable multi‐user, multi‐device game. The issues tackled range from user interaction issues to graphics quality to bandwidth constraints. The paper also aims to present different configurations depending on the type of game to be created and a strategy for network gaming using heterogeneous devices focusing on the development of a game that allows users of mobile devices and desktop computers to interact and compete on a single domain.

A tank battle game was developed that plays the same game across both a mobile device such as a phone/PDA and a desktop counterpart.

Although there is a sacrifice in the richness of the game environment on mobile devices, it is possible to develop games that play across platforms and devices, and safeguards can be put in place in order not to overly handicap players using mobile devices.

The research focused on a single type of game. It would be ideal to attempt such work on other game genres or platforms. The implications of such work would be that the ubiquity of game play could be extended and the overall gaming experience improved.

This paper allows game developers to rethink the possibilities as they develop new games.

Provides evidence showing that although analytic hierarchy process (AHP) is effective to use for management decision making, it can be defective if used improperly. AHP becomes one of the essential multi‐criteria, decision‐making methods used by both management practitioners and academics. With the development of computer software packages, its usage expands vastly across different business and management areas. An example is presented to illustrate how the defective methodology of AHP can contaminate the findings and subsequent analyses and discussions. The “defected” papers disclosed a defective methodology that generated invalid findings. This paper first points out what the query is. Then, possible reasons behind the invalid findings are described, which are also explained with mathematical expressions. Apparently, “defected” papers may infect those who use them and transfer the risks out into the academic world. Asserts its researchers’ responsibility to raise any risky papers for discussions once they have found them, and advises the authors of these papers to take a positive attitude in dealing with queries and critiques.

This paper reexamines the traditional approaches to study value and quality, and suggests the need of linking these isolated approaches. A new concept called value mix which focuses on the customers’ perception of the value of a product or service in terms of function, quality and price is developed to provide a vehicle for an amalgamation of varied management thinking. Value is suggested to form the core of organisations’ strategic process of pursuing customer satisfaction. Leading edge can be forged by formulating and applying an appropriate value mix. Given that quality is the focus of total quality management (TQM) while value is that of value analysis/value engineering (VA/VE), researchers should explore the opportunity of integrating TQM and VA/VE tools and techniques to enhance product or service value.

This paper aims to investigate the printability of photocurable PDMS with digital light processing (DLP) in terms of dimensional accuracy, mechanical properties, isotropy and postcure shrinkage.

The photocurable PDMS was made from methacrylated PDMS-macromer and 2,4,6-Trimethylbenzoyldi-Phenylphosphinate (TPO-L) photoinitiator. The PDMS was printed using different orientations, sizes and post-exposure conditions and then evaluated by tensile test and microscope to determine the printability.

Printed parts show good accuracy and low shrinkage, but high directionality in modulus, ductility and strength. The dimensional error is less than 2% and the shrinkage rates are less than 0.52%. In contrast, the modulus varies between 0.87 and 0.96 MPa depending on print orientation, elongation varies from 34.7% to 66.4% and strength varies from 0.23 to 0.49 MPa.

This study quantitatively characterizes the printability of photo curable PDMS with DLP, which has not been reported elsewhere. This paper also discusses the challenges of PDMS printing for future advancement.

Products that espouse environmental ethical principles have received increasing attention in recent years. However, one key barrier against sustainable consumption is that green attributes could result in consumer’s expectation of decreased product physical performance. This study aims to investigate how green attributes existing in different product categories affect consumer purchase intention.

Two experimental studies were conducted to test the hypotheses. Study 1 provides initial evidence of the interaction effects between green attributes and product category on consumer purchase intention. Study 2 replicates the findings of Study 1 and further tests a benefits-based mechanism in the relationship between green attributes and consumer purchase intention.

The findings show that in the utilitarian product category, products with green peripheral attributes result in a higher purchase intention than those with green core attributes, whereas, in the hedonic product category, products with green core attributes result in a higher purchase intention than those with green peripheral attributes. Furthermore, the authors demonstrate that green attributes, as universal sustainability cues predominantly affect consumers’ perceptions of utilitarian environmental benefits and self-expression benefits, which further enhance their purchase intention towards utilitarian products and hedonic products, respectively.

This study responds to the calls for more empirical studies into discussing the role of green attributes in consumer purchase intention. Furthermore, it uncovers a benefits-based mechanism that explains how green attributes existing in utilitarian product categories and hedonic product categories trigger consumers’ analysis of benefits, leading to positive consumer purchase intention.

Two attitudinal (training value and training motivation) and two organizational (opportunity to transfer and transfer reward) factors were proposed to affect the transfer of MBA knowledge to the job and were tested using multiple regression analysis. The results indicated that only training value was significantly related to transfer outcome. In other words, the greater the perception of training value, the more would be the training applications. Other factors were shown to have little impact. It might be due to the fact that testing of the transfer of MBA knowledge required a longitudinal approach that should incorporate the identification of what MBA knowledge was to be transferred. Future studies were also suggested to include other individual, attitudinal, and environmental factors to study their effects on training transfer.

The hospitality and tourism industry is strongly influenced by new and immersive technologies, such as augmented reality (AR), to enhance customer experiences across a diverse set of touchpoints throughout the visitor journey. This paper aims to provide a holistic understanding of AR marketing for this industry context, present a number of fundamental premises of AR marketing within it and establish an agenda for future AR research.

This study reviews current literature on AR marketing, hospitality and tourism and industry use cases for the creation of a proposed conceptual framework to guide scholars and managers. Based on that, the authors propose fundamental premises.

The three fundamental premises of AR marketing presented are the need to clearly differentiate between AR and virtual reality within hospitality and tourism; the use of AR for the on-trip experience; and the combined focus on content, context, customer and computing devices for a successful strategic implementation of AR.

This study serves as a first point of reference for the strategic integration of AR into hospitality and tourism marketing, both from an industry and academic point of view.

The authors provide a number of managerial recommendations based on our three fundamental premises.

To the best of the authors’ knowledge, this study is one of the first to holistically characterize AR marketing in the hospitality and tourism context. It also highlights the fundamental premises of successful AR marketing and future directions of AR research today and in a spatial computing future.

The purpose of this paper is to analyse how different strengths of simmelian ties affect knowledge spirals and investigate which major factors affect the influence of simmelian ties on knowledge spirals.

The empirical data in this paper were collected through e-mail and interview questionnaires to R&D teams in high-tech manufacturing enterprises in China. The authors obtained 132 teams' valid responses. The interval decision-making trial and evaluation laboratory (interval DEMATEL) method, differential evolution (DE) algorithm and Bayesian structural equation modelling (BSEM) were employed to test the theoretical framework developed for this paper.

The results show that strong simmelian ties have positive associations with high-performance work practices (HPWPs). Meanwhile, weak simmelian ties have positive associations with HPWPs. Furthermore, HPWPs and knowledge fermentation play a conducive role in the relationship between simmelian ties and knowledge spirals.

This paper contributes in three ways. First, it extends research on the relational antecedents of knowledge spirals. Second, this paper extends the study of social capital related to knowledge spirals. Third, this paper elucidates less familiar factors relating HPWPs to knowledge fermentation by testing the mediating role of HPWPs in knowledge fermentation.

Creating value through service innovation requires new processes and ways of communicating to multiple stakeholders. Institutions and stakeholders within the service ecosystem, however, often resist change. Adopting a new service strategy entails two distinct costs – monetary and psychological. The tensions between an organization’s need to generate incremental revenue and the challenges of balancing business as usual and the costs associated with service innovation are explored. Specifically, this paper aims to explore the adoption of a customer relationship management (CRM) technology solution in a bureaucratic setting, and the sequence of events needed for successful implementation, with emphasis on overcoming various barriers and hurdles.

A case study methodology is used to gather and analyze data on how the Arizona State University (ASU) athletic department responded to the changing competitive environment via adopting a CRM technology solution. Data collection consisted of ten semi-structured interviews.

The experience of ASU illustrates that the primary benefits of a CRM technology solution include the generation of incremental revenue, capturing data and personalized marketing. The main challenges are coordinating adoption, obtaining commitment, developing competency, estimating costs and creating content.

A conceptual framework emerged from the data that describes the likelihood of a service technology’s successful implementation based upon the interaction of the strength of key actors, organizational situation perception and organizational commitment. The model extends the proposed duality of service innovation outcomes as either success or failure to acknowledge the likelihood of a partial implementation where marginal success is achieved.

The sequence of events needed for successful implementation of a service technology is highlighted, with emphasis on overcoming various barriers and hurdles. Implementation steps are provided, as well as a model to help pinpoint issues.

The case study provides insight for overcoming pitfalls and barriers to adopting a new service technology in a traditionally bureaucratic organization where resistance to change is the norm, and innovation is not.