Syagnik Banerjee, Amit Poddar, Scott Yancey and Danielle McDowell
The purpose of this paper is to demonstrate how to design better awareness and memory of product information using mobile coupon campaigns among those who do not redeem the…
Abstract
Purpose
The purpose of this paper is to demonstrate how to design better awareness and memory of product information using mobile coupon campaigns among those who do not redeem the coupons.
Design/methodology/approach
The research involves two field experiments with a Mid Western mobile marketing firm where differently designed coupons were sent out to men and women customers of a fast food chain, and non‐redeemers filled out a survey revealing how much they remembered. The research also connected their subsequent purchases a week later. The data were analyzed using ANOVAs.
Findings
Factual ad claims create better recognition than descriptive ad claims in general, but among older working people when ad is viewed in leisure situations men better remember descriptive appeals, and women factual appeals. Also the memory has no effect on purchase intentions or future purchases. In contrast, among younger students, men remember factual ad claims better than descriptive, like women, and their memory has significant effects on subsequent purchase behavior.
Research limitations/implications
Selectivity hypotheses may be applied to design advertising congruity/incongruity based on tasks people are doing in different physical situations. Other limitations include some sampling error (or selectivity) and its difficulties in generalizability across industries.
Practical implications
Managers can build awareness using different types of ad claims depending on gender and situation among older working groups, and use factual appeals for younger groups. Among younger groups the memory of coupons can also drive subsequent purchase behavior.
Originality/value
The paper uncovers the value of non redeeming customers in m‐coupon campaigns, and identifies how to target and design campaigns to best extract that value.
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Writing just a few years ago in The New York Times Book Review (January 10, 1982), Edwin McDowell, publishing correspondent of the Times, discussed what he termed “The Paperback…
Abstract
Writing just a few years ago in The New York Times Book Review (January 10, 1982), Edwin McDowell, publishing correspondent of the Times, discussed what he termed “The Paperback Evolution”: the substantive changes in paperback book publishing that had occurred in the nearly half century since the “paperback revolution” of the 1930s, when Robert DeGraff launched his enormously successful Pocket Books line and spawned a host of imitators of not only his products but of his pioneering, entrepreneurial distribution tactics—probably the biggest factor in the success of the Pocket Books line. A little more than three years later, McDowell wrote another column on paperbacks in the NYTBR (September 28, 1985), and this time he entitled his article “Turmoil in the Racks: The Second Paperback Revolution.” What had happened during that brief period that made him see this type of publishing going from “evolutionary” to “revolutionary,” and what implications does such radical change have for the library collection‐building process—if any? For answers to these questions, a look at paperback publishing, particularly mass market, over the last decade or so is in order.
Aya Diab and Danielle L. Johnson
Children in armed conflict sites exist as a representative of the beginning of life in a space that serves as a constant reminder of the end of life. When children die in these…
Abstract
Children in armed conflict sites exist as a representative of the beginning of life in a space that serves as a constant reminder of the end of life. When children die in these spaces, they become representatives of the pervasive death that looms in and around armed conflict sites. Narrating children through online memorials is one way in which to breathe life back into these children and highlight the atrocities in armed conflict spaces. Looking specifically at the Syrian Civil War, this piece examined English language memorials for children who have died in the Syrian Civil War to understand narrative similarities and differences. The authors first hypothesized that regardless of the post, children were regarded with positive language, as established by previous child memorial research. Second, we hypothesized that there could be some noticeable differences in who’s to blame for the children’s death in two main ways: blaming the regime of Bashar Al-Assad or the Armed Syrian Opposition. Despite focusing on memorials about children, children were missing from the memorials (Theme A: Where Are the Children?). Ever present in the memorials was the conflict between Bashar Al-Assad and the Armed Syrian Opposition (Theme B: Blame Game: Bashar Al-Assad and the Armed Syrian Opposition). This chapter expanded the research areas of online narratives, children in armed conflict sites, and the end-of-life topic area.
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Julia Jansen-van Vuuren, Danielle Roberts, Grace L. Francis, Colleen M. Davison, Sharon Gabison and Heather M. Aldersey
COVID-19 has affected families across the globe with far-reaching consequences, particularly in regard to children's education. The pandemic has exacerbated existing inequalities…
Abstract
Purpose
COVID-19 has affected families across the globe with far-reaching consequences, particularly in regard to children's education. The pandemic has exacerbated existing inequalities for families of students with disabilities in particular. This chapter explores families' perspectives on how COVID-19 affected partnerships between families of students with disabilities and their schools in Ontario, Canada.
Approach
We interviewed 18 parents of students with disabilities in K-12 Ontario schools. Using a reflexive thematic analysis approach, we analyzed interviews to develop themes inductively.
Findings
Participants shared varied experiences of partnerships with their schools both before and during the pandemic. However, all participants described additional challenges as a result of COVID-19. Frequent, open, and personalized communication was emphasized as essential for effective partnerships; however, this was often lacking. Participants shared various ways they were involved in schools, including advocating for their child, and needing to balance multiple roles during COVID-19. Overwhelmingly, participants expressed an inadequacy of support during the pandemic related to online learning and a lack of human resources (e.g., Educational Assistants, therapists), negatively affecting partnerships. However, they also described positive experiences of family-school partnerships, as well as hope for effective future partnerships.
Implication/Value
This research gives voice to families of students with disabilities to deepen our understanding of barriers and facilitators to positive family-school partnerships. Findings help to direct appropriate policies and practices that can improve partnerships during COVID-19 and beyond, and ultimately enhance education and quality of life for students with disabilities and their families.
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Despite the benefits of historical thinking pedagogy, many teachers continue to require students to read textbooks. Contained within textbook narratives are particular types of…
Abstract
Despite the benefits of historical thinking pedagogy, many teachers continue to require students to read textbooks. Contained within textbook narratives are particular types of implied causation, asyndetic constructions, which may limit students’ abilities to fully comprehend certain textbook passages. This study examines how asyndetic constructions influence students’ comprehension of causal events. Twelve middle school readers were asked to read a US History textbook passage and answer questions related to the asyndetic construction. They also were asked to reason about their answers. Findings suggest that good middle school readers do not identify asyndetic constructions as problematic to their comprehension even though they often incorrectly answer questions related to these constructions. Findings also indicate that, when middle school readers recognize the asyndetic sentences as causally related, they often disregard and/or overlook the mental processes in the text that provide clues for explaining that relationship. Based on these findings, teachers need to recognize the complexity of textbook language and structure when assigning such readings, taking special care with poor readers who have fewer linguistic resources for making meaning of asyndetic constructions than good readers.
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Sarah V. Suiter and C. Danielle Wilfong
The purpose of this paper is to explore women’s experiences in one such social enterprise, and to analyze the ways in which this social enterprise supports and/or undermines its…
Abstract
Purpose
The purpose of this paper is to explore women’s experiences in one such social enterprise, and to analyze the ways in which this social enterprise supports and/or undermines its employees’ health and well-being. Finding and keeping employment during recovery from addiction is a strong predictor of women’s ability to maintain sobriety and accomplish other important life goals. Many treatment organizations have programs that support job readiness and acquisition; however, less priority is placed on the quality of the workplaces and their consequences for continued health and well-being. Social enterprises that exist for the purpose of employing women in recovery have the potential to be health-promoting workspaces, but understanding how health is supported for this particular population is important.
Design/methodology/approach
This paper provides an ethnographic account of Light Collective, a social enterprise run by women in recovery from addiction. Data were collected through 2 years of participant observation, 38 interviews and 2 focus groups. Data were analysed using a grounded theory approach.
Findings
Light Collective provides a health-promoting workplace by keeping barriers to employment low and making work hours and expectations individualized and flexible. Furthermore, the organization creates a setting in which work is developmentally nurturing, provides the opportunity for meaningful mastery and serves to build community amongst women who are often marginalized and isolated in more traditional contexts.
Originality/value
This study contributes to literature exploring the potential for social enterprises to create health-promoting workplaces by focusing the types of workplace commitments required to support a particularly vulnerable population. This study also explores some of the challenges and contradictions inherent in trying to create health-promoting work environments vis-à-vis the constraints of broader economic systems.