Daniela Rosenstreich and Ben Wooliscroft
Potential ethnocentric biases in stated preference journal rankings are reviewed and revealed preference ranking methods are investigated. The aim of the paper is to identify an…
Abstract
Purpose
Potential ethnocentric biases in stated preference journal rankings are reviewed and revealed preference ranking methods are investigated. The aim of the paper is to identify an approach to ranking journals that minimises ethnocentric biases and better represents the international impact of research.
Design/methodology/approach
Coverage of marketing journals in Ulrich's, EBSCO, SSCI, JCR, Scopus and Google Scholar is explored. Citing references to 20 articles are analysed to determine citation time lags and explore the content of SSCI, Scopus and Google Scholar. To further review the extent of citation coverage, h‐index scores are generated for ten marketing journals using data from SSCI, Scopus and Google Scholar. In total, 36 marketing journals are ranked using the g‐index and Google Scholar data and results are compared to ten published rankings.
Findings
Stated preference ranking studies of marketing journals rely on US‐based respondents. The coverage of EBSCO, SSCI, JCR and Scopus databases is not representative of marketing's literature as they have few international sources, and a disproportionate coverage of US‐based journals. Google Scholar provides broader international coverage. The Impact Factor may be inappropriate for marketing journals as a large proportion of citations occur more than five years post‐publication. Results indicate that the g‐index is a superior approach to measuring the impact of marketing journals internationally.
Practical implications
Exposure of the limitations in existing ranking methods should encourage improvements in the development and use of journal rankings.
Originality/value
The investigations present original evidence to support long‐term concerns about approaches to journal ranking and citation analysis.
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Daniela Rosenstreich and Ben Wooliscroft
The purpose of this paper is to assess the level of international involvement in the editorial boards and content of the leading journals of the marketing discipline to…
Abstract
Purpose
The purpose of this paper is to assess the level of international involvement in the editorial boards and content of the leading journals of the marketing discipline to investigate a reported bias against non‐US material.
Design/methodology/approach
The research employed two approaches: editorial board and content analysis of ten leading marketing journals, and interviews with an expert panel of senior marketing academics.
Findings
The top journals of the marketing journal were found to have low levels of international involvement, with high proportions of both US authors and data, and US membership of editorial boards. The editorial board analysis also revealed institutional links with journal boards, and a network of overlapping membership between the editorial boards. The expert panel provided divergent views on reasons for the USA dominance, but the board analysis seemed to best fit with the suggestion of networks of scholars who are naturally inclined to favor research that fits their world view.
Practical implications
To improve publishing success under the current status quo, scholars can emulate the favored (US) research approach and writing style; network with the “right” people; or raise a new research paradigm to dominance. Journal editors can increase the diversity in editorial boards to encourage international involvement in their publications.
Originality/value
The research combines traditional empirical investigation with qualitative input via an expert panel to provide new insight into barriers to global dissemination of scholarly research.
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Keywords
Trenton Milner and Daniela Rosenstreich
The purpose of this paper is to investigate psychographic, demographic and situational characteristics of Baby Boomer generation consumers, specifically in relation to their…
Abstract
Purpose
The purpose of this paper is to investigate psychographic, demographic and situational characteristics of Baby Boomer generation consumers, specifically in relation to their consumption of financial services.
Design/methodology/approach
A survey was pre‐tested and 776 responses (77.6 per cent response rate) were subjected to correlation and ANOVA analysis. The survey covered a wide range of variables for decision making for financial services, including situational, demographic, and psychographic.
Findings
Consumers who scored higher on scales for competitiveness and need for material resources tended to have higher incomes. Mature consumers were likely to face major life events involving their children and parents, but these events were least likely to prompt the use of a financial service adviser. However, some respondents showed a propensity for seeking financial advice in relation to many types of life events. There were also relationships between seeking financial information from certain service providers.
Research limitations/implications
The paper's findings assist in building a picture of the psychographic and behavioural tendencies of the largest age cohort.
Practical implications
The findings suggest strategies for: cross‐selling through referral networks of different financial service providers; communications to increase awareness of the likelihood of financial pressures from aging parents, potentially concurrently with adult children; and lead generation based on the likelihood of having a higher income, seeking financial advice and using financial services.
Originality/value
There is a dearth of literature on the consumption behaviour of mature consumers in relation to financial services. Financial services are a major industry in most developed economies and sound financial management is critical for the Baby Boomer cohort. This paper assists in understanding this significant market to facilitate enhanced marketing strategies.