This study analyzed the effects of the visibility and evaluation of universities in news media coverage on the development of their private and public third-party funds.
Abstract
Purpose
This study analyzed the effects of the visibility and evaluation of universities in news media coverage on the development of their private and public third-party funds.
Design/methodology/approach
The paper uses the concept of media reputation to investigate the effects of news media coverage on the outcome of funding decisions by firm managers and scientific experts. Extensive news media data from 2011 to 2017, collected with manual content analysis, were combined with economic data on Swiss universities.
Findings
The results show that a more positive evaluation in the news media leads to the positive development of private, but not public, third-party funding. Surprisingly, visibility in the news media has a negative effect on private third-party funding.
Research limitations/implications
The effects of media reputation are dependent on the stakeholders under review. However, this study's design does not yield evidence on direct causal effects. Further studies could, therefore, use surveys to analyze the decision-making processes of individuals regarding their relative dependency on news media consumption.
Practical implications
This study demonstrates that positive evaluation in the news media represents an asset for universities when striving for more private third-party funding. Public relations (PR) activities aimed at the news media, therefore, can help universities attract additional funding.
Social implications
The paper shows that in a digitized media environment, the news media still represent an important source for information about scientific organizations.
Originality/value
The study was the first to analyze the effects of media reputation on the third-party funding of universities.
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This study investigated the reputation of Swiss universities on Twitter. It gives detailed insights on how the reputation of universities was constituted in a digitized media…
Abstract
Purpose
This study investigated the reputation of Swiss universities on Twitter. It gives detailed insights on how the reputation of universities was constituted in a digitized media environment.
Design/methodology/approach
The reputation of universities was conceptualized as a multidimensional construct with an overarching scientific and corporate dimension. It was measured for academic and societal stakeholders as well as for the media. Tweets about Swiss universities were collected through the Twitter application programming interface (API) and analyzed with a manual content analysis.
Findings
Academic stakeholders had a stronger focus on the scientific dimension of reputation and evaluated universities more positively than societal stakeholders or the news media. The news media were the main source of negative evaluations of universities on Twitter.
Research limitations/implications
The study showed a dichotomy between the scientific dimension on the one hand, and the corporate dimensions of reputation on the other hand, and thus implies a decoupling of scientific and corporate reputation. However, the findings should be explored beyond Twitter to be more generalizable.
Practical implications
The news media play an important role in the constitution of the scientific and corporate reputation of universities on Twitter. An orientation toward the news media, therefore, remains a promising strategy to manage reputation.
Social implications
The news media are an important source of information for academic and societal stakeholders. Thus, they can contribute to integrating academic and societal stakeholder groups by producing a common base of knowledge of higher education and its organizations.
Originality/value
This is the first study to comprehensively measure the reputation of universities on Twitter.
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Daniel Vogler, Mario Schranz and Mark Eisenegger
The concept of media reputation is a well-documented field in communication research. However, it often remains unclear how the process of reputation formation takes place…
Abstract
Purpose
The concept of media reputation is a well-documented field in communication research. However, it often remains unclear how the process of reputation formation takes place exactly. The purpose of this paper is to analyze which stakeholder groups are the driving forces in the process of reputation constitution of the Swiss banking industry and how it was affected by the financial crisis in 2008.
Design/methodology/approach
Given that mass media are the main source of information about an organization in crisis for the public, media reputation serves as a valuable concept for analyzing the effects of crises on organizations. This study is therefore based on a content analysis of Swiss newspapers published between 2004 and 2010.
Findings
Data shows that the influence of political stakeholder groups on media reputation of Swiss banks is higher in times of crisis. In addition the focus in media coverage changes from economic topics in pre-crisis period to social topics in crisis period. The increased importance of political stakeholder groups and social topics in crisis lead to a more negative and less controllable media reputation.
Originality/value
This study aims at a better understanding of the impact of stakeholder groups on corporate media reputation in crises. Instead of defining reputation as a single item this approach allows a more differentiated analysis of the process of reputation constitution.
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Mike S. Schäfer and Birte Fähnrich
Research on science communication in organizational contexts is scarce – even though many cases can be found where organizations from science and beyond communicate about…
Abstract
Purpose
Research on science communication in organizational contexts is scarce – even though many cases can be found where organizations from science and beyond communicate about science-related issues, or where organizational contexts have an impact on the communication of individual scientists and scientific organizations. Therefore, it is time for an “organizational turn” in science communication research, and for more scholarly emphasis on the specific cases that science-related communication in, from and about organizations presents. Such an approximation would benefit both science communication research and analyses of strategic and organizational communication.
Design/methodology/approach
This special issue of the “Journal of Communication Management” on “Communicating Science in Organizational Contexts” is a step in this direction: It compiles commentaries from leading scholars in the respective fields as well as research articles coming from various disciplines and conceptual as well as methodological paradigms. In the editorial, we assess overlaps between scholarship on science communication and strategic communication, respectively, based on a meta-analysis of journals in the field(s), develop a guiding heuristic for analyzing science communication in organizational settings, and introduce the contributions to the special issue.
Findings
The meta-analysis shows that overlaps between science communication research and scholarship on strategic communication are scarce. While organizations and their communication appear occasionally, and increasingly often, in science communication research, scholars of strategic communication only rarely analyze science communication.
Research limitations/implications
The meta-analysis is limited to the publications of five scholarly journals over ten years. It still demonstrates the lack of research in the intersection of scholarship on science communication and strategic communication.
Practical implications
Scientific organizations are rapidly extending and professionalizing their strategic communication, and an increasing number of organizations beyond science communicate on science or science-related issues. Understanding science communication in organizational settings, therefore, is crucial for practitioners in both areas.
Originality/value
Analyzing science communication in organizational settings is of increasing importance – yet few studies exist that have done it, and the respective research fields devote not much attention to one another. The special issue is a first foray into this new, intersectional field.
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This article argues that some of the most profound costs of unemployment are social in nature, rather than solely economic. Consequently, the aim of the paper is to argue that the…
Abstract
Purpose
This article argues that some of the most profound costs of unemployment are social in nature, rather than solely economic. Consequently, the aim of the paper is to argue that the design and evaluation of active labour market policies (ALMPs) should incorporate a better and more sophisticated understanding of how such interventions affect the health, well‐being and social exclusion of the unemployed, as opposed to more typically economic outcomes like re‐employment and wage levels.
Design/methodology/approach
To achieve this, a range of theoretical and empirical evidence is reviewed that shows how unemployment is consistently associated with a range of health and social problems. Evidence is also presented that demonstrates the capacity that ALMPs have to intervene and mediate such problems.
Findings
The evidence presented demonstrates that not only is unemployment associated with a range of health and social problems but it appears to have a causal function. Further, the evidence also demonstrates how the causal pathway that leads from unemployment to poor health, low well‐being and social exclusion is often psychosocial in nature. It is argued that such findings reinforce the potential that activation policies have to improve the qualitative, psychosocial environment of unemployment for the better.
Originality/value
This article argues that politicians, policy‐makers and academics should take a more holistic approach vis‐à‐vis ALMPs, beyond the more typical economic‐centric way in which such programmes are often conceptualised. Further, it offers a framework for future research; suggesting that further work should focus on analysing the impacts of qualitatively different types of active interventions. To achieve this, a framework – based upon Bonoli's typology – is outlined.
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Editorial This special issue of Industrial Management & Data Systems is a huge departure from our usual journal/ monograph style. This is an additional issue to the year's volume…
Abstract
Editorial This special issue of Industrial Management & Data Systems is a huge departure from our usual journal/ monograph style. This is an additional issue to the year's volume — a bonus in fact.
Patricia L. Marshall, Ashley L. Jacot and Angelita F. Gamble
Teacher assessments are becoming increasingly popular in public school improvement plans. These assessments may inadvertently diminish the amount of time and attention teachers…
Abstract
Teacher assessments are becoming increasingly popular in public school improvement plans. These assessments may inadvertently diminish the amount of time and attention teachers perceive they can devote to a traditionally non-tested subject such as social studies. Would teachers’ orientations toward social studies change in a manner that would elevate its status if an assessment resulted in the teachers recognizing they have more direct say over the manner in which they allocate their instructional time? In this paper, we explore this and other questions to investigate how elementary teachers imagine social studies in an age of teacher assessments.