Md Rasel Al Mamun, Victor R. Prybutok, Daniel A. Peak, Russell Torres and Robert J. Pavur
This study aims to examine the relationship between emotional attachment (EA) and intelligent personal assistant (IPA) continuance intention. While existing theories emphasize…
Abstract
Purpose
This study aims to examine the relationship between emotional attachment (EA) and intelligent personal assistant (IPA) continuance intention. While existing theories emphasize purely rational and goal-oriented factors in terms of information technology (IT) continuance intention, this research examines how users' EA toward technology impacts their continuance intention in the absence of cognitive and habitual factors.
Design/methodology/approach
This study contextualizes attachment theory from the social psychology/consumer psychology literature to an IT application and formulates and tests a new model that is proposed in the context of IPA continuance. Five research hypotheses developed from contextualization and application of the theory were posited in a structural model and empirically validated using survey results from IPA users.
Findings
The results show that users' EA to IPA use significantly influences their IPA continuance intention, along with emotional trust and interaction quality with the IPA.
Originality/value
This study contextualizes attachment theory developed in the social psychology/consumer psychology literature to formulate and test a new model in the context of IPA continuance. This work contributes to the theoretical understanding by investigating IPA continuance intention in the absence of cognitive or habitual factors and fills a critical research gap in IT post-adoption literature. IPA is just one example of technologies to which individuals can form attachments and this research provides an important foundation for future research by positing and testing the value of EA in IT post-adoption behavior. This research also contributes to practical knowledge by inferring that IPA manufacturers, managers and vendors could extend their revenue streams by integrating product features that capture emotion.
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Xianghui Peng, Daniel Peak, Victor Prybutok and Chenyan Xu
This research posits that e-vendors can use product aesthetic information (PAI) as a strategic positing tool to shape consumers’ perceptions of e-vendors’ websites.
Abstract
Purpose
This research posits that e-vendors can use product aesthetic information (PAI) as a strategic positing tool to shape consumers’ perceptions of e-vendors’ websites.
Design/methodology/approach
To test this framework, variations on a garment’s color (a crucial element of product aesthetics) are presented to four different treatment groups to determine whether aesthetic treatment influences the perception of the website.
Findings
The results suggest that consumers who consider a product visually appealing also perceive the e-vendor’s website as useful, resulting in enjoyment of the shopping experience. Positive perceptions lead consumers to form positive attitudes toward the vendor’s website.
Originality/value
While product aesthetics is well-studied in marketing and psychology, its relevance to the e-commerce domain is relatively underexplored. To fill the void, the paper proposes a theoretical framework that explains how PAI influences buyers’ cognitive and affective evaluations of their online shopping experiences, which in turn shapes their attitudes toward e-vendors’ sites.
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Hong Qin, Alsius David, Ahasan Harun, Md Rasel Al Mamun, Daniel Peak and Victor Prybutok
The application of mobile augmented reality (MAR) for enhancing user experiences and consumer patronizing intention has been the focus of recent MAR literature. Few studies…
Abstract
Purpose
The application of mobile augmented reality (MAR) for enhancing user experiences and consumer patronizing intention has been the focus of recent MAR literature. Few studies examine the differences between apps. This study fills the research gap by examining how consumers assess their experiences with different MAR applications and how their decision-making process is performed, particularly in the setting of smartphones.
Design/methodology/approach
A web-based online survey was administered to collect data on consumers' perceptions of two different MAR apps: utilitarian and hedonic apps. Reliability and validity of the measurement scales, non-response bias and comment method bias were assessed. With the support of measurement model, partial least square (PLS) was employed to test the research hypotheses.
Findings
This study reveals that the technological attributes of augmented reality (AR) apps have significant effects on consumer perceptions of their utilitarian and hedonic benefits, including interactivity, visual quality, service quality, technicality and aesthetics. Moreover, this study shows that consumers of hedonic apps place more importance on their enjoyment with the MAR app; consumers of utilitarian apps focus more on the accrued functional values. The findings provide practical insights for retailers in AR marketing and application development in the MAR environment.
Originality/value
This study provides a comprehensive viewpoint for analyzing ongoing use and purchase intentions simultaneously in a unified theoretical framework. In addition, it compares different types of MAR apps: hedonic and utilitarian. Furthermore, it is one of the first few studies attempting to provide a comprehensive understanding of the predictive role of MAR technologies by incorporating privacy concerns into the research model based on user and gratification framework.
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Kein Huat Chua, Yun Seng Lim and Stella Morris
The main purpose of this study is to provide an effective sizing method and an optimal peak shaving strategy for an energy storage system to reduce the electrical peak demand of…
Abstract
Purpose
The main purpose of this study is to provide an effective sizing method and an optimal peak shaving strategy for an energy storage system to reduce the electrical peak demand of the customers. A cost-savings analytical tool is developed to provide a quick rule-of-thumb for customers to choose an appropriate size of energy storage for various tariff schemes.
Design/methodology/approach
A novel sizing method is proposed to obtain the optimum size of energy storage for commercial and industrial customers based on their historical load profile. An algorithm is developed to determine the threshold level for peak shaving. One of the buildings at Universiti Tunku Abdul Rahman (UTAR), Malaysia, is chosen for this study. A three-phase energy storage system rated at 15 kVA is developed and connected to the low-voltage electrical network in the building. An adaptive control algorithm is developed and implemented to optimize the peak shaving.
Findings
The sizing analysis shows that the customer under the C2 tariff rate yields the highest saving, followed by E2, C1 and E1. The experimental results presented indicate that the proposed adaptive control algorithm has effectively optimized the peak demand to be shaved.
Research limitations/implications
This study demonstrates the potential of energy storage in reducing the peak demand and cost of electricity. One of the main challenges of real-time peak shaving is to determine an appropriate threshold level such that the energy stored in the energy storage system is sufficient during the peak shaving process.
Originality/value
The originality of the paper is the optimal sizing method of the energy storage system based on the historical load profile and adaptive control algorithm to optimize the peak demand deduction.
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Kittipong Boonme, Bartlomiej Hanus, Victor R. Prybutok, Daniel A. Peak and Christopher Ryan
The purpose of this paper is to investigate the influence of visual information cues such as a heart icon vs the calories and fat content on the selection of healthy food in…
Abstract
Purpose
The purpose of this paper is to investigate the influence of visual information cues such as a heart icon vs the calories and fat content on the selection of healthy food in fast-food restaurants (FFRs).
Design/methodology/approach
An online survey design providing a fast-food menu was implemented to collect responses from the participants. The survey respondents were recruited from a large South-western university in the USA. The research model was tested using logistic regression.
Findings
Data analysis shows that visual information plays a significant role in healthy food selection in FFRs. The authors findings show that the heart icons have a statistically significant effect on food choices, while calories and fat content information did not affect the participants’ selections vs no information.
Originality/value
Dietary choices and obesity are a serious social concern. This study provides support for the effect of a heart icon symbol on food choice in fast-food selection. The implication is that labelling FFR menus with symbols such as our heart icon will have a positive impact on healthy food selection vs the more usual inclusion of calorie and fat information.
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IF paint is applied to a blasted surface in sufficient quantity the wet film will form a plane surface (neglecting variations in thickness due to spray pattern or brush marks) and…
Abstract
IF paint is applied to a blasted surface in sufficient quantity the wet film will form a plane surface (neglecting variations in thickness due to spray pattern or brush marks) and there will be a greater thickness of paint over hollows than over the peaks. This condition can be accentuated if, in addition, paint flows from peaks to hollows during the drying process. When multi‐coat schemes are applied the surface profile is filled progressively by successive coats of paint (see Fig. 1); if sufficient paint is applied the dry paint/air surface may approximate to a plane. Estimates of paint requirements, albeit approximate ones, can only be properly made on the assumption that this condition will be attained.
Marco Tregua, Danilo Brozovic and Anna D'Auria
The purpose of this article was to provide an outline of the citation practices of “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) to identify and…
Abstract
Purpose
The purpose of this article was to provide an outline of the citation practices of “Evolving to a new dominant logic for marketing” by Vargo and Lusch (2004) to identify and discuss the most prominent research topics in which citations were used and to suggest future research based on the results of the analysis.
Design/methodology/approach
The authors used a comprehensive framework of citation practices based on iterations of previous literature to analyze the relevant literature, which they identified by accessing, systematically and rigorously, every available contribution matching a set of criteria. The authors then categorized these contributions and highlighted the main topics of research interest in each category.
Findings
The findings identify some of the factors in the continuous development of SDL, the way this new marketing logic permeated the scientific debate, the infusion of Vargo and Lusch (2004) into several contributions framed in the new logic or justified through it, and a general perception of a default reference. Additionally, the findings highlight the main topics of research interest in each category.
Research limitations/implications
The analysis enabled the detection of the original paper's influence through advances in service studies, pollination into other fields of research and continuous scientific debate. The authors have highlighted several avenues for research and proposed future research directions.
Originality/value
This research analyzed the effects of the spread of the SDL cornerstone article and emphasized the advantage of using an in-depth approach to the analysis of studies through a framework applied to more than 4,600 studies.
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Lawrence Wai‐chung Lai and Daniel Chi‐wing Ho
This short paper presents the lessons learnt for conservation planning of heritage sites from a pilot study on disused military structures on Devil’s Peak, Hong Kong…
Abstract
This short paper presents the lessons learnt for conservation planning of heritage sites from a pilot study on disused military structures on Devil’s Peak, Hong Kong. Stakeholders’ interest and surveying as facilities management factors should be well considered in the planning stage for heritage conservation. Thus, public education and involvement and on‐site land surveying is essential for future project success.