Thilo Kunkel, Ted Hayduk and Daniel Lock
There is clear benefit in designing and sending notifications to users that persuade them to interact with an app and marketer goals. The purpose of this study is to examine how…
Abstract
Purpose
There is clear benefit in designing and sending notifications to users that persuade them to interact with an app and marketer goals. The purpose of this study is to examine how different motivational affordances in notifications affects subsequent app use.
Design/methodology/approach
The authors designed three studies to address the purpose: (1) an online experiment to test how individuals perceived notifications, which contained social affordances, progression-based affordances, and a combination of social and progression affordances; (2) a survey to gain a deeper understanding of why certain notification characteristics were effective and to unearth factors that jointly affected notification effectiveness; and (3) an in-app field experiment to test if the findings from studies 1 and 2 held up in a “real world” setting.
Findings
The analysis revealed that progression incentives yielded the greatest increases in user behavior. Neither a social incentive, nor a combination of social and progression affordances was more effective than one progression affordance. This effect was heightened by consumers’ involvement with the focal brand.
Research limitations/implications
The contribution extends knowledge about the use of motivational affordances to gamify push notifications in high-involvement contexts. This implies that greater attention should be paid to how the: length of push notifications, affordances communicated and degree of consumers’ relationship with a focal brand (i.e. involvement) impact notification effectiveness. These findings set out new avenues to investigate the uses of gamification and services marketing in future research.
Practical implications
The authors provide marketers with insights into the most effective ways to gamify, structure and time the delivery of notifications. In high-involvement contexts where consumers decide whether to act on a gamified marketing affordance quickly, it pays to use push notifications that feature visible, immediate and tangible rewards. Understanding consumers’ involvement with the brand allows marketers to turn notifications from a potential annoyance into a viable conduit for engagement.
Originality/value
This research extends knowledge on gamification to the domain of push notifications. In doing so, the authors have demonstrated the communicated affordances and wording of the push notifications organizations send affect user behavior. The authors further expand knowledge of the role of consumer involvement on push notification effectiveness while controlling for app usage patterns.
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Bob Heere, Daniel Lock and Danielle Cooper
The purpose of this article is to propose an overall framework for brand community formation that separates antecedents that lead to the formation of a brand community from those…
Abstract
Purpose
The purpose of this article is to propose an overall framework for brand community formation that separates antecedents that lead to the formation of a brand community from those outcomes that are associated with established communities.
Design/methodology/approach
The authors approached this review through an interdisciplinary literature review that delineated psychological, structural and behavioral processes that underline the formation of the brand community, often illustrated by contemporary cases in the sport industry.
Findings
The findings outline 18 different constructs, categorized in three overarching dimensions, separating structural, behavioral and psychological constructs. The authors posit these 18 constructs are at the heart of brand community formation. These constructs provide managers with a guide to inform their efforts to form a new brand community.
Originality/value
It is emphasized that brand community formation is a complex process that is paradoxical in nature and requires organizations to balance a non-interventionist approach that would allow for consumer empowerment, with a pro-active approach that creates conditions for a successful brand community formation process.
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Heath McDonald, Adam J. Karg and Daniel Lock
It is not uncommon for sports fans to follow multiple sports teams across different sports and even several teams across different leagues of the same sport. Whereas this might be…
Abstract
Purpose
It is not uncommon for sports fans to follow multiple sports teams across different sports and even several teams across different leagues of the same sport. Whereas this might be considered a competitive situation, the purpose of this paper is to examine how interest in overseas football (soccer) leagues played a symbiotic role in the successful development of an Australian national soccer league.
Design/methodology/approach
Results of survey data are presented from two clubs in Australia's newly formed A‐League. Three surveys were conducted over a two year period with over 3,700 season ticket holders. Specific attention is paid to fans' previous interest and exposure to football, which is then related to attitudes and behaviour associated with the new clubs.
Findings
Interest in overseas clubs and leagues is found to be a major antecedent of interest in the Australian league. Those who follow teams in overseas leagues are more likely to be heavy consumers of the new local league than those who follow local leagues or had no prior experience. They also exhibit stronger attitudinal and behavioural loyalty, such as higher attendance and renewal rates of season tickets.
Practical implications
Recognising fan interest in multiple teams/leagues as positive involves a shift in management thinking away from a competitive to a collaborative stance. In this case, rapid adoption of new teams is encouraged by capitalising on strong interest in overseas leagues. This requires careful structuring and branding of the competition that mimicks familiar foreign leagues, while minimising unfavourable comparisons in areas like quality of play.
Originality/value
This study capitalises on the rare opportunity to examine foundation teams in a new national league. The findings highlight the importance and value of taking a “global” perspective to the marketing of sports, and of carefully leveraging the interest in other elite competitions to build interest in new leagues.
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March 12, 1971 Compressed air work — Breach of statutory duty — Negligence — Caisson disease in form of bone necrosis — Causation — Faulty decompression procedure and equipment �…
Abstract
March 12, 1971 Compressed air work — Breach of statutory duty — Negligence — Caisson disease in form of bone necrosis — Causation — Faulty decompression procedure and equipment — Whether risk reasonably foreseeable by employers — The Work in Compressed Air Special Regulations, 1958 (SJ. 1958,No. 61),regs. 4(1), 6,8(1), 8(2) (a), 10(1) and 10(3).
Javier Daniel Ho and Paul Bernal
The purpose of this paper is to fit a logit model for dry bulkers transporting grains through the Panama Canal versus alternative routes destined to East Asia, originating on the…
Abstract
Purpose
The purpose of this paper is to fit a logit model for dry bulkers transporting grains through the Panama Canal versus alternative routes destined to East Asia, originating on the US Gulf and East Coast. This is with the purpose of better understanding the attributes.
Design/methodology/approach
In this paper, grain transits both through the Panama Canal and alternative routes, which are examined, and a logit model is developed to explain the route decision from a carrier/vessel operator point of view.
Findings
Transit draft is the most important attribute in the route decision process for grains according to this study. Also, Panamax bulkers are the preferred vessel size into China, especially through the Cape of Good Hope route, impacting Panama Canal’s market share for grains.
Research limitations/implications
This research used only a full year of grain traffic data approximating fiscal year 2018 (October 1, 2017 to September 30, 2018). Data will come mostly from the Panama Canal transit data and observations using IHS’s Market Intelligence Network (MINT).
Originality/value
This paper is highly dependent on visual observations of grains vessels through alternative routes using AIS data from MINT software.
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Sirinant Khunakornbodintr, Ping Lv and Daniel Stefan Hain
This study investigates the potential of low-income countries to mitigate technological lock-ins by exploiting windows of opportunity (WOOs). Given their inherent inclination…
Abstract
Purpose
This study investigates the potential of low-income countries to mitigate technological lock-ins by exploiting windows of opportunity (WOOs). Given their inherent inclination toward path dependency, these countries often face challenges in diversifying beyond their established technological trajectories. We examine the pivotal role of adopting shorter cycle times of technologies (CTTs) in opening technological WOO, triggering unrelated diversification and accelerating technological catch-up.
Design/methodology/approach
Using fixed-effect regression models, we analyze country-level patent data within the neurotechnology domain from 1995 to 2021 – a period marked by significant technological change since 2010. Our focus lies in comparing diversification and catch-up trends between low-income and high-income countries, while evaluating the performance of CTT.
Findings
Our findings reveal that as low-income countries increase their knowledge complexity (KC), they tend to be locked into existing technological paths. To mitigate lock-in risks, they can strategically adopt technologies with shorter CTTs. These technologies act as catalysts, opening up technological WOOs and stimulating unrelated diversification. KC presents a double-edged sword in the catch-up process, but unrelated diversification can eliminate this dilemma.
Practical implications
Our study introduces the KC-CTT framework, proposing practical strategies to enhance and sustain countries’ competitive advantages.
Originality/value
Diversification and catch-up emerge from two separate bodies of literature but present a conceptual overlap. This research bridges the gap between the two literatures by investigating the impact of CTT as their predictor variable.
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As Millennials consist of most of the world’s population, there is a growing body of research understanding their consumption patterns in sport. We examined the relationship among…
Abstract
Purpose
As Millennials consist of most of the world’s population, there is a growing body of research understanding their consumption patterns in sport. We examined the relationship among Millennials’ various perceived values, their desire for conspicuous consumption, and their intention to purchase athleisure products.
Design/methodology/approach
We used a web-based survey through Amazon Mechanical Turk (n = 348) to test our research hypotheses and model.
Findings
Our findings revealed that perceived price, quality, and emotional value were positively associated with both the desire for conspicuous consumption and purchase intention towards athleisure products among Millennials. Perceived emotional and social value of athleisure-related products was positively associated with their purchasing intention via the desire for conspicuous consumption.
Originality/value
This is the first study examining the association among perceived value, conspicuous consumption tendencies, and purchase intention among Millennials. Our study suggests that Millennials have unique desires and preferences in what they wear in both sporting and casual settings, which in turn, contributes to their self-presentation strategies. These findings have implications for both sport scholars and professionals.
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Daniel Dias Monnerat, José Antonio Fontes Santiago, José Claudio de Faria Telles, Flavio Cezario, Carlos Gouveia Riobom Neto and Edmundo Guimarães de Araújo Costa
The purpose of this study is to apply the Meshless Local Petrov–Galerkin (MLPG) method to solve the bending problems of linear viscoelastic plates, considering Reissner’s theory.
Abstract
Purpose
The purpose of this study is to apply the Meshless Local Petrov–Galerkin (MLPG) method to solve the bending problems of linear viscoelastic plates, considering Reissner’s theory.
Design/methodology/approach
The weak formulation for the set of equations that govern Reissner’s plate theory is implemented in conjunction with the integral formulation applied to viscoelastic constitutive expressions. A meshless method based on the Moving Least Squares (MLS) approximation is considered in the numerical implementation. The final equation system is assembled by adopting simple and efficient schemes for numerical integration, considering a simplified formulation through centralization of the local interpolation domains and Gaussian quadrature at the same field point. The results obtained are compared with available solutions to demonstrate the efficiency of the proposed formulation.
Findings
The hereditary integral approach proved to be the most general way to analyze the viscoelastic problem, especially when applied together with the modified scheme for numerical integration. In addition, the variable changing technique is demonstrated to be an efficient formulation for solving shear-locking effects in thin plate problems.
Originality/value
The differential of the present study is related to the manner in which the properties of linear viscoelastic materials are considered in the formulation. Although most authors consider this point through the application of the correspondence principle, the present study works with a hereditary integral formulation. In addition, the variable changing technique is applied to solve the shear-locking effects, and an alternative approximation technique is considered to speed up the numerical integration process.