Herman Eliawaha Mandari and Daniel Ntabagi Koloseni
The purpose of this study is to investigate the continuance intention of using e-government services in Tanzania as well as moderating effects of system interactivity.
Abstract
Purpose
The purpose of this study is to investigate the continuance intention of using e-government services in Tanzania as well as moderating effects of system interactivity.
Design/methodology/approach
A research model based on expectancy confirmation model was developed and empirically tested using 213 data collected from e-government services users who were selected using the judgemental sampling technique. The variance-based structural equation modelling technique was used for data analysis using SmartPLS 3.0.
Findings
The results of this study suggest that system interactivity, computer self-efficacy, management support, confirmation, satisfaction and perceived usefulness have a positive and significant influence on continuance intention to use e-government services. Moreover, the findings of this study indicate that system interactivity moderates the influence of perceived usefulness and satisfaction on continuance intention.
Originality/value
This study extends the expectancy confirmation model with system interactivity, management support and computer self-efficacy which are considered as important factors in continuance usage of technology. Furthermore, this study examines the moderating effect of system interactivity on the effects of perceived usefulness and satisfaction on continuance intention.
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Keywords
Daniel Koloseni and Herman Mandari
The purpose of this paper is examining how financial inclusion can be enhanced in rural and remote areas in emerging economies through the adoption of Financial technologies. The…
Abstract
Purpose
The purpose of this paper is examining how financial inclusion can be enhanced in rural and remote areas in emerging economies through the adoption of Financial technologies. The study examines the direct influence of technological characteristics, facilitating conditions, trust and perceived risk on adoption of FinTech. Furthermore, the study examines the mediating effects of facilitating conditions and moderating effects of education level in adoption of FinTech.
Design/methodology/approach
The study employed quantitative research design. Stratified and simple random sampling were employed to identify areas in which respondents will be collected. Drop and Pick method was further employed to collect 275 valid and reliable responses. Structural equation modeling was used to analyze the data and assess the reliability and validity of the measurement model. Structural model analysis was employed to examine the hypothesized relationship.
Findings
The results show that compatibility, complexity agent trust, perceived risk and facilitating have significant influence on adoption of FinTech. Furthermore, the findings show that facilitating conditions mediate the relationship between all technological characteristics and FinTech adoption except the relationship between compatibility and FinTech. The study also has found that education level moderates the relationship between observability and FinTech adoption as well as trialability and FinTech adoption.
Research limitations/implications
This study employed cross-sectional research-based techniques in collecting data for analyzing the hypothesized relationship. However, the drawback of cross-sectional may impact the findings of this study over a long time. Therefore, future studies must consider conducting longitudinal studies which may collect data over some time for analysis of the FinTech adoption. Furthermore, the generalization of these findings should be considered carefully by other countries which are not economically similar to Tanzania and developed countries. This also provides room for future studies to examine the same area in countries with different economic development.
Originality/value
This study contributes to knowledge into two folds: First there is limited knowledge on adoption of FinTech in emerging economies; the study addresses the knowledge gap by providing empirical findings which will help scholar. Furthermore, less studies have examined the moderating effects of facilitating condition in adoption of technology. This study addresses the knowledge gap by examining the moderating influence of moderating influence of facilitating conditions. Also, this study provides empirical findings which will help policymakers to implement strategy that will speed-up financial inclusion in rural and isolated areas in emerging economies.
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Neo Ligaraba, Brighton Nyagadza, Danie Dӧrfling and Qinisoliyakhulula Mhlengi Zulu
This study investigates the factors influencing re-usage intention of online and mobile grocery shopping among young adult consumers in South Africa.
Abstract
Purpose
This study investigates the factors influencing re-usage intention of online and mobile grocery shopping among young adult consumers in South Africa.
Design/methodology/approach
Data were collected from selected young adult participants using a stratified probability sampling strategy. Smart PLS was used to analyse the data.
Findings
The findings of the study indicate that perceived usefulness (PU), peer review (PR) and attitude (ATT) positively influence continuance intention (CI).
Research limitations/implications
In line with the available literature, there are few prior post-adoption studies that delineate the influence of individual characteristics on digital commerce usage activities. There is high mobile penetration as a result of positive digital commerce and mobile application usage and adoption, creating the need to investigate and better understand the drivers behind, not just adoption and usage, but continued use of digital commerce platforms and applications. Since the sample size is relatively small, further future research studies can test the same model with bigger sample sizes to assess generalisability of the results in different locations.
Practical implications
This study adds to the current literature by concentrating on the extent to which systems and marketing elements influence young adult customers' intention to continue using online and mobile grocery shopping platforms in South Africa.
Originality/value
The study adds value from a theoretical standpoint, contributing to the antecedent factors of the technology acceptance model (TAM), theory of reasoned action (TRA) and stimulus-organism-response (S-O-R) model and giving marketing academics insights into what aspects drive re-use of online and mobile grocery shopping and on what should be the focus.