Fabio Antonialli, Daniel Leite Mesquita, Gustavo Clemente Valadares, Daniel Carvalho de Rezende and Adelson Francisco de Oliveira
The purpose of this paper is to propose an initial step for understanding the sensory perception and purchase intent of Brazilian olive oil consumers. It also investigates the…
Abstract
Purpose
The purpose of this paper is to propose an initial step for understanding the sensory perception and purchase intent of Brazilian olive oil consumers. It also investigates the sensory perception and purchase intent for a Brazilian-made olive oil.
Design/methodology/approach
The sample, consisting of 115 surveyed consumers, is described demographically. The aspects related to sensory analysis and purchase intent associated with the key attributes indicated by the consumers are then discussed. Finally, consumer segmentation is carried out to characterize the consumers in more detail, in terms of both demographic and predictive variables for olive oil consumption.
Findings
Consumers displayed a sensory perception that is coherent with olive oil characteristics, thus being able to distinguish three different olive oils from a compound oil sample. Regarding purchase intent and preference, consumers showed mixed behaviors, which was not entirely convergent with the identified sensory aspects. Therefore, it was possible to segment them into three distinct groups: utilitarian, naïve, and expert consumers.
Originality/value
Brazil is an emergent olive oil market, which can create both research and business opportunities for the country. This preliminary study contributes to the advancement of this research subject in the non-traditional markets for olive oil.
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Álvaro Leonel de Oliveira Castro, Luiz Henrique de Barros Vilas Boas, Daniel Carvalho de Rezende and Márcio Lopes Pimenta
The purpose of this paper was to identify and describe the personal values that motivate and guide the cognitive structure of Brazilian wine consumers from the viewpoint of the…
Abstract
Purpose
The purpose of this paper was to identify and describe the personal values that motivate and guide the cognitive structure of Brazilian wine consumers from the viewpoint of the means-end chain theory.
Design/methodology/approach
In this qualitative descriptive study, 40 in-depth laddering interviews were conducted in the state of Minas Gerais, Brazil, which were transcribed and codified from the attributes, consequences, and values that emerged in the discourse of the wine consumers. The codes were subsequently graded – in accordance with the level of abstraction – and inserted into the LadderUx® software to generate the implication matrix and the hierarchical value map. The interpretation of the cognitive structure of the wine consumers occurred descriptively.
Findings
Common aspects regarding knowledge of the product linked to the ritual of wine consumption were identified among consumers. The psychological factors basically describe the social aspects that are pertinent to the drink’s consumption and to aspects focused on the personal training that leads to consumption satisfaction. Both converge in the search for more knowledge about the world of wine. From this cognitive basis, the existence of the instrumental values of hedonism, benevolence/care, stimulation and achievement could be seen, as well as the terminal values of joy and happiness.
Originality/value
This study presents the cognitive structure of the Brazilian consumers of wine. This result allows some insights in an initial perspective for the development of strategies, based on the factors that motivate the purchase of the drink, thus attracting new consumers to this emerging market.
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Júlio Lobão, Luís Pacheco and Daniel Carvalho
This paper investigates share price clustering and its determinants across Nasdaq Stockholm, Copenhagen, Helsinki, and Iceland.
Abstract
Purpose
This paper investigates share price clustering and its determinants across Nasdaq Stockholm, Copenhagen, Helsinki, and Iceland.
Design/methodology/approach
This paper investigates share price clustering and its determinants across Nasdaq Stockholm, Copenhagen, Helsinki, and Iceland. Univariate analysis confirms widespread clustering, notably favouring closing prices ending in zero. Multivariate analysis explores the impact of firm size, price level, volatility, and turnover on clustering.
Findings
Univariate analysis confirms widespread clustering, notably favouring closing prices ending in zero. Multivariate analysis explores the impact of firm size, price level, volatility, and turnover on clustering. Results reveal pervasive clustering, strengthening with higher prices and turnover but weakening with larger trade volumes, firm size, and smaller tick sizes. These empirical findings support the theoretical expectations of price negotiation and resolution hypotheses.
Practical implications
The observed clustering presents an opportunity for investors to potentially capitalize on this market anomaly and achieve supra-normal returns.
Originality/value
Price clustering, the phenomenon where certain price levels are traded more frequently, challenges the efficient market hypothesis and has been extensively studied in financial markets. However, the Scandinavian stock markets, particularly those in the Nasdaq Nordic Exchange, remain unexplored in this context.
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Edilson Santos, Maurício Queiroz, Felipe Mendes Borini, Daniel Carvalho and Joel Souza Dutra
The purpose of the study is to identify which factors facilitate and hinder change management in the business strategy execution journey and contribute to its transformation.
Abstract
Purpose
The purpose of the study is to identify which factors facilitate and hinder change management in the business strategy execution journey and contribute to its transformation.
Design/methodology/approach
Companies that have implemented organizational transformation projects, as an adaptive response to their survival, were studied. The authors chose to work with three companies that went through strong changes in the period between 2014 and 2019. A total of 12 professionals were interviewed, encompassing top management and team members.
Findings
Cases were described, and the learning from them culminated in the recommendation of six managerial propositions, which should guide change agents in the planning and execution of their business transformation journeys.
Research limitations/implications
The findings were observed in the three case studies that implemented change management strategies. Failure case studies were not considered, which could present other managerial propositions.
Originality/value
The results of the article highlight the importance of coalition issue before the urgency in the organizational change model and also the importance of institutionalization along the change journey. As a managerial contribution is the model called “framework of the journey of execution and transformation of corporate strategy”, which serves as guidance for executives and agents of change in organizations.
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Rita de Cássia Leal Campos, Luiz Henrique de Barros Vilas Boas, Daniel Carvalho de Rezende and Delane Botelho
This study aimed to the attributes, consequences and personal values that motivate the behavior of consumers of fruits and vegetables (FV) at local markets and how these elements…
Abstract
Purpose
This study aimed to the attributes, consequences and personal values that motivate the behavior of consumers of fruits and vegetables (FV) at local markets and how these elements are associated with food safety.
Design/methodology/approach
This is a qualitative research that used the laddering in-depth interview technique for data collection. Fifty interviews were conducted with consumers from Minas Gerais, Brazil. From the codification of the interview content, a hierarchical value map was constructed, showing the relationships between the attributes, consequences and values involved in the consumers’ purchasing decision.
Findings
Consumers value characteristics related to the origin of the product and the way it is produced and marketed. They seek particular benefits – such as satisfaction with the purchase, care for their health/well-being and safety when consuming food – and social benefits, such as the possibility of contributing to the local economy. Issues related to hygiene, organization, exposure and handling of products were some of the concerns reported by respondents with regard to food safety.
Research limitations/implications
It is worth highlighting the application of the laddering technique itself. Analyzing the predictive validity of the method, there is a propensity for biases linked to possible interference by the researcher, especially in the coding stage of the elements.
Practical implications
This study can be used by producers, marketing professionals and public policymakers to promote FV sold at local markets and to encourage the improvement of food safety practices.
Originality/value
The research points to five consumer segments according to the different motivations that guide their purchase behavior for local FV. In addition, a focus is given to food safety, revealing its importance in the investigated context.
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Alessandro Silva de Oliveira, Gustavo Quiroga Souki, Dirceu da Silva, Daniel Carvalho de Rezende and Georgiana Luna Batinga
Companies' relationship with their customers through e-commerce platforms has increased considerably in the past few years, bringing new challenges concerning service guarantees…
Abstract
Purpose
Companies' relationship with their customers through e-commerce platforms has increased considerably in the past few years, bringing new challenges concerning service guarantees (SG). This study aims to propose a framework of the relations between customers' expectations on SG, their negative experiences and their attitudes and behavioural intentions towards an e-commerce platform.
Design/methodology/approach
The research had a qualitative and descriptive approach. Testimonials from clients of an online e-commerce platform were obtained through interviews via videoconference and non-participant observation on a complaints website in Brazil. The testimonies were analysed through content analysis.
Findings
The customer expectations regarding the SG offered by the e-commerce platform are congruent with the five categories of the theory that support this research. Customer testimonials on the complaints site show that their negative experiences with the e-commerce platform generated negative emotional, cognitive and behavioural responses towards the company. A framework was proposed, including customers' expectations regarding SG, their negative experiences and their repercussions on clients' attitudes and behavioural intentions.
Originality/value
This article is the only that contemplates customers' expectations about SG in an e-commerce platform, relating them to attitudes and behavioural intentions. Thus, its framework demonstrates the relationships between customer expectations about SGs, their negative experiences and attitudinal and behavioural repercussions. This article brings academic and managerial contributions for companies and managers of e-commerce platforms. It contributes to clients and consumer protection associations by revealing problems they face with SG on e-commerce platforms. This research can be used by those responsible for elaborating laws and public policies to regulate and inspect the relationships between e-commerce platforms and their customers.
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Barbara de Lima Voss, David Bernard Carter and Bruno Meirelles Salotti
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in…
Abstract
We present a critical literature review debating Brazilian research on social and environmental accounting (SEA). The aim of this study is to understand the role of politics in the construction of hegemonies in SEA research in Brazil. In particular, we examine the role of hegemony in relation to the co-option of SEA literature and sustainability in the Brazilian context by the logic of development for economic growth in emerging economies. The methodological approach adopts a post-structural perspective that reflects Laclau and Mouffe’s discourse theory. The study employs a hermeneutical, rhetorical approach to understand and classify 352 Brazilian research articles on SEA. We employ Brown and Fraser’s (2006) categorizations of SEA literature to help in our analysis: the business case, the stakeholder–accountability approach, and the critical case. We argue that the business case is prominent in Brazilian studies. Second-stage analysis suggests that the major themes under discussion include measurement, consulting, and descriptive approach. We argue that these themes illustrate the degree of influence of the hegemonic politics relevant to emerging economics, as these themes predominantly concern economic growth and a capitalist context. This paper discusses trends and practices in the Brazilian literature on SEA and argues that the focus means that SEA avoids critical debates of the role of capitalist logics in an emerging economy concerning sustainability. We urge the Brazilian academy to understand the implications of its reifying agenda and engage, counter-hegemonically, in a social and political agenda beyond the hegemonic support of a particular set of capitalist interests.
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Murilo Gaspardo and Daniel Campos de Carvalho
Considering a normative conception of democracy based on the values of autonomy and inclusiveness, there are many reasons to argue that a democratic global financial governance…
Abstract
Considering a normative conception of democracy based on the values of autonomy and inclusiveness, there are many reasons to argue that a democratic global financial governance (GFG) is necessary. However, from an empirical approach, the democratization of GFG seems to be very hard to implement. Taking that into consideration, we discuss the challenges and the feasibility of a democratic GFG. We argue that both the skeptics' negative response and the positive one based on abstract premises are unsuited. A democratic GFG will only be feasible if its institutional framework has as reference a concept of democracy which is compatible with the complexity of this field, and a flexible design suitable for facing its multilevel democratic deficit. The BRICS, on the one hand, are key actors for GFG reforms. However, on the other hand, we face a very unfavorable political scenario to the thematization of the GFG democratization by the BRICS. The literature on this topic is vast, but there is a lack of comprehensive studies. We seek to fulfill this gap and, in addition to our own theoretical contribution, provide a framework for future specific empirical-normative research.
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Daniel Carvalho de Rezende and Matheus Alberto Rodrigues Silva
The purpose of this paper is to describe generic eating out experiences that can be provided by commercial eating out establishments, presenting a typology of experience…
Abstract
Purpose
The purpose of this paper is to describe generic eating out experiences that can be provided by commercial eating out establishments, presenting a typology of experience providers.
Design/methodology/approach
The research carried out sought to make an understanding of the experiential environments in which eating-out is performed, as well as the experiences that it seeks to produce, and was conducted from a market-orientated ethnography in selected markets from the UK and Brazil.
Findings
Six ideal models of service providers, according to the main characteristics of the stimulus provided by the service encounter, were identified: authentic, relaxed, “all you can eat”, “as home”, efficient and distinction environment. The diversity of food service environments is somehow an answer to the diversity of customers and expectations regarding eating-out. The access of different social classes to eating-out opens the space for more variety, and the creativity that food service managers have on building an appropriate set of stimulus, is a distinctive skill.
Research limitations/implications
The restaurant side of experience encounters was the focus of analysis, but for a deeper understanding of experiential consumption on eating out these results must be confronted to consumer research based on psychophysical methods to assess consumer responses to eating out.
Originality/value
Theoretical implications of this paper rely on the understanding that there are distinct forms of service encounters, providing an alternative view of servicescapes that allows a better understanding of business strategies and host-guest relationships on food service.
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Allan Villegas-Mateos, Elda Barron and Linda Elizabeth Ruiz
The entrepreneurial education has obtained special attention by researchers hoping to develop better entrepreneurship programmes that may result in higher entrepreneurial activity…
Abstract
The entrepreneurial education has obtained special attention by researchers hoping to develop better entrepreneurship programmes that may result in higher entrepreneurial activity outputs of students. The culture on its own is one of the main determinants, among others, of the entrepreneurial activities undertaken in different countries. In that sense, this research contributes to a greater understanding of the relationship between culture and entrepreneurial education. Using one of the Global Entrepreneurship Monitor’s surveys, the National Experts’ Survey, the authors used Structural Equation Models to analyse the sample of N = 445 experts in Mexico as an effort to achieve a consensus about which of these two constructs is dependent on the other, ‘entrepreneurial education’ or ‘cultural and social norms’. The results of this chapter show that in Mexico there is an influence of the cultural and social norms on entrepreneurial education at all levels, primary, secondary, and superior. Nevertheless, an important limitation of the study was that it does not differentiate between private and public education, but yet it contributes to the understanding of the less visible entrepreneurial educational levels in the literature. This chapter aims with the phenomena of how teaching entrepreneurship works by analysing the Global Entrepreneurship Monitor’s social environment variable effect on entrepreneurial education. This research contributes to the evidence that the teaching practice under the socio-cultural dimension enables to detect the continuity factors to make an educational transformation.