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Article
Publication date: 7 December 2022

Asma Naimi, Daniel Arenas, Jill Kickul and Sahar Awan

The purpose of this paper is to provide insight into the effectiveness of cognitive and emotional appeals to mobilize resources in prosocial crowdfunding settings that combine the…

540

Abstract

Purpose

The purpose of this paper is to provide insight into the effectiveness of cognitive and emotional appeals to mobilize resources in prosocial crowdfunding settings that combine the creation of economic and social value.

Design/methodology/approach

The authors quantitatively measure the effectiveness of cognitive and emotional appeals in the entrepreneurial narratives of 2,098 entrepreneurs from 55 countries shared via the Kiva platform by performing multiple regression analysis.

Findings

The findings suggest that using cognitive appeals can attract more resources than using emotional appeals. In fact, using affective language in general, and negative emotion words specifically, can be detrimental and attract fewer resources.

Originality/value

The authors contribute to the entrepreneurship and social entrepreneurship literature by linking insights from the Elaboration Likelihood Model (ELM) of persuasion and motivational framing to understand resource mobilization in prosocial settings. This study demonstrates that cognitive and emotional appeals could lead to different outcomes in contexts where entrepreneurial narratives are all framed as “doing good” and individuals allocating resources are highly socially motivated.

Details

International Journal of Entrepreneurial Behavior & Research, vol. 29 no. 3
Type: Research Article
ISSN: 1355-2554

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Article
Publication date: 9 August 2008

Laura Albareda

The aim of this paper is to analyze the changing role of business in a globalized society, focusing on transnational corporations as private authorities which have gained power in

8186

Abstract

Purpose

The aim of this paper is to analyze the changing role of business in a globalized society, focusing on transnational corporations as private authorities which have gained power in global governance. The paper will aim to address the following issues: the development of CSR as a voluntary framework based on self‐regulation instruments through which corporations can manage their social and environmental impacts; corporations' exercise of power and authority in developing CSR standards globally through inter‐firm cooperation; and CSR as a mechanism to transform business culture through the development of co‐regulatory instruments between corporations and their stakeholders.

Design/methodology/approach

This paper describes the emergence of corporate social responsibility (CSR) as a new governance framework, essentially created by the pressure of global civil society on corporations. The research focuses on the analysis of new forms of business political activities: self‐regulation and co‐regulation.

Findings

The findings describe how transnational corporations have become private authorities, competing or collaborating with global civil society or public authorities to develop a new framework of social and environmental regulations to manage their responsibilities and exercise their global power.

Practical implications

This paper highlights the need for regulatory tools to transform global governance. CSR requires the development of public accountability mechanisms for private authorities, an issue that can be resolved by developing global governance networks between public and private actors.

Originality/value

This paper explains why CSR has taken shape through the creation of self‐regulation management standards and co‐regulating norms and instruments where transnational corporations are a major driving force.

Details

Corporate Governance: The international journal of business in society, vol. 8 no. 4
Type: Research Article
ISSN: 1472-0701

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Article
Publication date: 9 August 2008

Atle Midttun

The purpose of this paper is to note the remarkable expansion of corporate social responsibility (CSR) throughout the late 1990s and early 2000s. Taking this as point of

4159

Abstract

Purpose

The purpose of this paper is to note the remarkable expansion of corporate social responsibility (CSR) throughout the late 1990s and early 2000s. Taking this as point of departure, it aims to discuss the potential for aligning CSR‐oriented industrial self‐regulation with public governance to fill some of the governance gap in the global economy.

Design/methodology/approach

The paper provides a conceptual discussion, empirically underpinned by three case studies.

Findings

The paper finds that it is plausible, and empirically supported by the case studies, to conceive of a considerable role for CSR based self‐regulation in the global economy. A central precondition is the ability of civil society organizations to establish “moral rights” as credible voices for “just causes” in a media‐driven communicative society, and thereby put pressure on brand sensitive industry. The paper finds that corporate self‐regulation may fill a larger part of the governance gap if public policy is oriented to engage with industry in a partnered mode.

Research limitations/implications

The paper establishes a conceptual base for exploring the governance implications of CSR, casuistically underpinned by three case studies. Further studies are needed, however, to explore the scale and scope of partnered governance in the global economy.

Practical implications

The paper provides insights into an approach to increase governability of the global economy.

Originality/value

The originality of the paper lies in exploring the implications of CSR for governance, and for highlighting how the governance potential may be enhanced by reorientation of public policy.

Details

Corporate Governance: The international journal of business in society, vol. 8 no. 4
Type: Research Article
ISSN: 1472-0701

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Article
Publication date: 25 October 2011

Daniel Arenas, Jeremie Fosse and Matthew Murphy

This teaching case seeks to explain the main aspects of Acciona's sustainability strategy and the process of transformation of the company after the new CEO took office in 2004…

1831

Abstract

Purpose

This teaching case seeks to explain the main aspects of Acciona's sustainability strategy and the process of transformation of the company after the new CEO took office in 2004. It also aims to present some possible difficulties of maintaining such strategies in the new economic and political environment. The purpose of the case is to show how three aspects play a relevant role in a company's transformation towards sustainability: cultural change; collaboration with external stakeholders; and the innovations introduced.

Design/methodology/approach

The paper presents a case study that narrates the process of six years of transformation towards sustainability of a company. The case was constructed through the analysis of company documents and several interviews with key actors in the company as well as external stakeholders.

Findings

The paper shows how cultural change, collaboration with external stakeholders and innovation form a vital combination in the transformation process towards sustainability. It also reveals that acquisitions and internationalization can help accelerate or consolidate this process.

Practical implications

The paper is presented as a teaching case with discussion questions at the end. The aim is to engage readers and participants in educational and training programmes in discussions about the factors that may contribute to start and maintain a transformation towards sustainability. The practical implication of the paper is to show how cultural factors, collaboration and innovation form a vital combination for changing the way businesses do things.

Originality/value

The value of the case lies in showing how business efforts of embedding sustainability into business practice can be more effective by combining cultural factors, collaboration and innovation.

Details

Journal of Management Development, vol. 30 no. 10
Type: Research Article
ISSN: 0262-1711

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Article
Publication date: 9 August 2008

Robert O. Keohane

Firms and their executives need to recognize the political complexity of accountability demands, so that they are prepared by training to recognize the signs of change, analyze

6575

Abstract

Purpose

Firms and their executives need to recognize the political complexity of accountability demands, so that they are prepared by training to recognize the signs of change, analyze the strength of the forces behind various and often competing demands, and devise a response that is not only responsive to valid and strongly supported demands, but consistent with their organization's mission and ethic of responsibility toward broader publics and the public‐spirited values that we should all share. This paper aims to investigate these issues

Design/methodology/approach

The paper identifies seven types of accountability mechanisms and considers their applicability to multinational corporations.

Findings

The paper finds that, to be able to respond quickly and effectively, firms need to be linked institutionally with advocacy groups as well as other firms, so that they get information about demands in a timely fashion and are able to communicate with the relevant actors to devise responses.

Originality/value

The paper gives an overview about different types of accountability in global governance and discusses how firms could face the challenges of complex accountability demands.

Details

Corporate Governance: The international journal of business in society, vol. 8 no. 4
Type: Research Article
ISSN: 1472-0701

Keywords

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Article
Publication date: 9 August 2008

Jorge Berezo Díez, Cristina de la Cruz Ayuso and Pedro M. Sasia Santos

Bizkaia, an area of just over one million inhabitants, is the setting, through the xertatu project, of an experience for fostering corporate social responsibility (CSR). This

646

Abstract

Purpose

Bizkaia, an area of just over one million inhabitants, is the setting, through the xertatu project, of an experience for fostering corporate social responsibility (CSR). This document seeks to analyze the xertatu project as a local response to a new form of governance, identifying the lessons learned in its development.

Design/methodology/approach

This paper focuses its analysis on a clear understanding of the need to combine not only the activities of the various organizations operating in this field in Bizkaia, but also the intentions of the agents involved, in order to shed light on the shared responsibility business has with society at large in this region.

Findings

The aggregation of agents, interests and capabilities, together with a methodology of research – collective action, is suitable for fostering social responsibility in companies.

Originality/value

The analysis of CSR as a new understanding of the role of business in collaborative governance, that is, as an active agent of an enabling governing style that furthermore assumes its joint responsibility with all the other agents for social cohesion and development, usually tends to lack a local and regional perspective and, therefore, the schemes that favor its implementation, whereby it could become a testing ground and benchmark for other regions.

Details

Corporate Governance: The international journal of business in society, vol. 8 no. 4
Type: Research Article
ISSN: 1472-0701

Keywords

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Article
Publication date: 9 August 2008

Hans Ulrich Maerki

This paper aims to explore how the model of an enterprise has dramatically changed as a result of globalisation and its subsequent impact on governance.

2608

Abstract

Purpose

This paper aims to explore how the model of an enterprise has dramatically changed as a result of globalisation and its subsequent impact on governance.

Design/methodology/approach

The paper starts off by explaining how enterprises transformed from the international corporation model of the nineteenth century, to the multinational corporation model of the twentieth century, to the globally integrated model of the twenty‐first century. It argues that, although the multinational model helped to build strong relationships with national governments and country‐based NGOs, the model has become redundant and uncompetitive in the globalization era. It shares how moving to the new globally integrated enterprise model is inevitable and raises governance implications at the international, national and local level across many dimensions such as culture, skills and ethics. In fact, the new globally integrated enterprise calls for a redefinition of relationships between an enterprise and its stakeholders and with greater collaboration taking place, the role of trust will become an essential foundation for all issues of governance.

Findings

The need for global governance to operate beyond national boundaries is being driven by the combination of a growing global interdependence driven by economics and the rise of transnational challenges such as climate change and poverty.

Originality/value

The paper is based on IBM's current business model, strategy and corporate citizenship activities and provides an insight into how IBM is evolving its business model in response to globalization.

Details

Corporate Governance: The international journal of business in society, vol. 8 no. 4
Type: Research Article
ISSN: 1472-0701

Keywords

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Article
Publication date: 9 August 2008

André Nijhof, Dai Forterre and Ronald Jeurissen

This paper aims to explore new forms of control that can address the legitimacy problems of globally‐integrated enterprises.

5136

Abstract

Purpose

This paper aims to explore new forms of control that can address the legitimacy problems of globally‐integrated enterprises.

Design/methodology/approach

In a conceptual analysis the characteristics of the globally‐integrated enterprise are used to put forward apt strategies of control. These proposals are examined and illustrated in a case study of the strategies in use in the athletic footwear industry.

Findings

This paper argues that command‐and‐control strategies will be ineffective for globally‐integrated enterprises. In order to behave like a global corporate citizen companies need to stress controls based on belief systems and interactive systems. Certain features of this shift in control are visible within the athletic footwear industry although many strategies in use are still based on thinking like a multinational.

Research limitations/implications

This paper is explorative in nature. More empirical research is needed to test the proposals this paper puts forward.

Practical implications

The results of this paper can be used as a framework to develop control strategies for companies working from a transnational perspective.

Originality/value

The functioning of globally‐integrated enterprises creates both tremendous economic possibilities as well as new problems of legitimacy. This paper is one of the first systematic attempts to provide a framework for dealing with these legitimacy problems and also serves as an illustration of this framework in the athletic footwear sector.

Details

Corporate Governance: The international journal of business in society, vol. 8 no. 4
Type: Research Article
ISSN: 1472-0701

Keywords

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Article
Publication date: 9 August 2008

Janna Greve

The purpose of this paper is to defend the appropriateness of a global governance framework for the transnational pharmaceutical corporations (TNPCs) as a way to tackle the

2392

Abstract

Purpose

The purpose of this paper is to defend the appropriateness of a global governance framework for the transnational pharmaceutical corporations (TNPCs) as a way to tackle the problems resulting out of a non‐implementation or violation of the “right to health” by a lack of accessibility of vital medicines in developing countries, and control the risks of the TNPCs themselves and to provide for more accountability and trust on their part. The aim is to show that such a framework can prepare the ground for a win‐win‐situation for all stakeholders and for a sustainable combination of interests in profits, human rights, especially the “right to health”, and human welfare.

Design/methodology/approach

This is a conceptual paper on the basis of step‐by‐step analytical and interdiscinplinary approach that requires to pick up arguments from economics, business ethics, law, political science as well as aspects of the human rights and the health governance discourse. A broad spectrum of literature and various information sources are referred to: scientific articles and monographs, newspaper and magazine articles, internet sources and information provided by the corporations themselves and by NGOs (non‐governmental organizations), as well as recent academic and institutional publications. Desk research is the underlying technique to analyze the sources in a heuristic and interpretative way. For a better understanding, first the complexity of the implementation of “the right to health” and the role of different actors will be outlined and second, advantages, positive impacts and deficits of existing health‐related CSR (corporate social responsibility) and multistakeholder initiatives by the TNPCs will be pointed out. This is to prepare a ground for arguing in favor of a global governance framework for the TNPCs and to underline the existence of external and internal drivers for the TNPCs to adhere to a global governance framework.

Findings

Especially in developing countries the “right to health” is poorly implemented. TNPCs could contribute to improvements and partly already do so. Yet, the existing approaches are deficitary, insufficient and not sustainable. The problem calls for more accountability in regard to the access to vital medicines. A global governance frameworks for the TNPCs would pose a win‐win‐opportunity: While the TNPCs can benefit from more accountability, precisely defined responsibilities as well as efficiency by constructive, strategic partnerships on a stable level‐playing‐field and a legitimized conduct, their stakeholders benefit from an improved accessibility to vital medicines and an enhanced implementation of the “right to health”.

Originality/value

The paper contributes to the ongoing debate on how to improve the implementation of “right to health” by improving the accessibility of vital medicines, especially in developing (and emerging) countries. It proposes new modes of CSR‐based conduct and partnerships of the TNPCs and a framework of global governance that are urgently required to tackle with a long‐term perspective the problems and threats that pandemics pose on a global scale and to cut down risks for the TNPCs while also widening their markets.

Details

Corporate Governance: The international journal of business in society, vol. 8 no. 4
Type: Research Article
ISSN: 1472-0701

Keywords

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Article
Publication date: 8 July 2014

Katinka Van Cranenburgh, Daniel Arenas, Jennifer Goodman and Céline Louche

The purpose of this paper is to deepen the discussion about religious organisations’ (ROs) potential to practise their faith by means of their investments, rather than keeping…

515

Abstract

Purpose

The purpose of this paper is to deepen the discussion about religious organisations’ (ROs) potential to practise their faith by means of their investments, rather than keeping both issues separate.

Design/methodology/approach

The authors adopted a qualitative exploratory approach using seven cases of social shareholder engagement (SSE) by Christian organisations. It focused on creating knowledge from best practices.

Findings

Within the three Christian organisations studied, the authors identified three significant features that relate to their religious nature and affect their SSE: having a structured belief system, a grassroots network and a long-term perspective. These features can be instrumental in impacting company behaviour and society at large.

Research limitations/implications

The authors chose three ROs for their relevance and comparative features, but this limited sample size makes it hard to generalise the research findings.

Practical implications

This paper invites ROs to review their potential for actively owning their shares to be consistent with their faith and create change in business and society at large. Besides, ROs, with their unwavering belief system, extensive grassroots networks and long-term approach, are a force in the shareholder engagement field to be reckoned with by business.

Originality/value

The paper presents multi cases of ROs active in using their investments to create change in companies and society at large.

Details

Society and Business Review, vol. 9 no. 2
Type: Research Article
ISSN: 1746-5680

Keywords

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