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Article
Publication date: 8 September 2021

Jiangang Du, Danhui Li, Yuxuan Zhao and Mengya Yang

The purpose of this paper is to examine the influence of transparency on consumers' judgment and decision-making.

227

Abstract

Purpose

The purpose of this paper is to examine the influence of transparency on consumers' judgment and decision-making.

Design/methodology/approach

This study uses an experimental research design in which participants' negative emotions dynamically change driven by group emotional interactions when they are experiencing a group complaint.

Findings

The experimental results show that compared with opaque products, transparent products make consumers rely more on emotions to make judgments and decisions (Experiment 1). It is precise because transparency increases the influence of emotion on consumers' judgment and decision-making that positive emotion makes consumers' evaluation and willingness to pay higher, while negative emotion makes consumers' evaluation and willingness to pay lower (Experiments 2 and 3). Transparency will also affect consumers' subsequent judgment and decision-making methods, so they are more inclined to choose the option with the dominant emotional dimension (Experiment 4).

Originality/value

Previous studies mainly focus on the impact of transparent packaging on consumers and discuss the impact of transparent packaging on consumer product evaluation and consumption quantity. This study proves that product-related transparent elements can also affect consumers' decision-making methods, making them more dependent on emotions to make decisions, enriching the research on the influencing factors of consumer decision-making methods.

Details

Journal of Contemporary Marketing Science, vol. 4 no. 2
Type: Research Article
ISSN: 2516-7480

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Article
Publication date: 25 March 2022

X.Z. Zhao and Peter Chang

Double-beam/column systems have drawn much attention in many engineering fields. This work aims to present the free and forced vibrations of a novel and complex double-column…

127

Abstract

Purpose

Double-beam/column systems have drawn much attention in many engineering fields. This work aims to present the free and forced vibrations of a novel and complex double-column system with concentrated masses, axial loads and discrete viscoelastic supports subjected to the excitation of ground acceleration are solved by the extended Laplace transform method (ELTM).

Design/methodology/approach

In this work, the authors proposed an extended Laplace transform method (ELTM), which is an exact and explicit analytical method. Firstly, the mathematical model simulating the vibrations of the double-column system is reformulated with Dirac's delta function. Secondly, the exact and explicit mode shape solutions are obtained, based on which the natural frequencies and dynamic responses are obtained. An illustrating example is presented to show the validity of the proposed method. A parametric study is carried out to investigate the influences of the non-dimensional column stiffness ratio and the support stiffness ratio on the peak dynamic displacement and velocity.

Findings

It is shown that the proposed method can give exact and explicit solutions of the mode shapes and natural frequencies. It is found that the asynchronous vibrations of the proposed double-column systems can be implemented to efficiently dissipate seismic energy, as shown in the time-histories of displacement and velocity.

Practical implications

This research systematically studied the free and forced vibrations of the complex double-column system. The proposed extended ELTM is a general method. Its application to studying the energy dissipation capability implicates that the double-column system can be utilized to reduce responses in structures under earthquake attacks.

Originality/value

The proposed extended ELTM is original and powerful. Its application to study the complex double-columns system with discrete supports, concentrated masses and axial loads is novel.

Details

Engineering Computations, vol. 39 no. 6
Type: Research Article
ISSN: 0264-4401

Keywords

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Article
Publication date: 4 February 2021

Guichen Zhang, Hongtao Zhang, Heng Peng and Yinghua Liu

High-rise tower structures supported by side frame structure and viscous damper in chemical industry can produce plasticity under dynamic loads, such as wind and earthquake, which…

156

Abstract

Purpose

High-rise tower structures supported by side frame structure and viscous damper in chemical industry can produce plasticity under dynamic loads, such as wind and earthquake, which will heavily influence the long-term safety operation. This paper aims to systematically study the optimization design of these structures by free vibration and dynamic shakedown analysis.

Design/methodology/approach

The transfer matrix method and Euler–Bernoulli beam vibration are used to study the free vibration characteristic of the simplified high-rise tower structure. Then the extended stress compensation method is used to construct the self-equilibrated stress by using the dynamic load vertexes and the lower bound dynamic shakedown analysis for the structure with viscous damper. Using the proposed method, comprehensive parametric studies and optimization are performed to examine the shakedown load of high-rise tower with various supported conditions.

Findings

The numerical results show that the supported frame stiffness, attached damper or spring parameters influence the free vibration and shakedown characters of high-rise tower very much. The dynamic shakedown load is lowered down quickly with external load frequency increasing to the fundamental natural frequency of the structure under spring supported condition, while changed little with the damping connection. The optimized location and parameter of support are obtained under dynamical excitations.

Research limitations/implications

In this study, the high-rise tower structure is simplified as a cantilever beam supported by a short cantilever beam and a damper under repeated dynamic load, and linear elasticity for solid is assumed for free vibration analysis. The current analysis does not account for effects such as large deformation, stochastic external load and nonlinear vibration conditions which will inevitably be encountered and affect the load capacity.

Originality/value

This study provides a comprehensive method for the dynamical optimization of high-rise tower structure by combining free vibration and shakedown analysis.

Details

Engineering Computations, vol. 38 no. 3
Type: Research Article
ISSN: 0264-4401

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