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This paper seeks to present a novel X‐ray system and associated image segmentation algorithm for imaging the below‐ground root structures of plants.

A matched filter design for segmenting the important root structures from the background clutter in the X‐ray images was presented.

The feasibility of root imaging and the applicability of matched filters to this problem domain have been demonstrated.

This research offers a novel approach over existing methods for in situ monitoring of root structures through the application of matched filters for image segmentation.

The aim of this study is to explore the drivers behind the willingness of Indonesian youth to buy local products as an alternative to Israeli-affiliated products amid geopolitical tensions between Palestine and Israel, using the framework of identity-based motivation theory.

This study uses SmartPLS 4 to examine the proposed hypotheses using survey data collected from 307 Indonesian youth, within the context of an ongoing Israel boycott. This dynamic setting allows us to capture real-time and authentic responses of Indonesian youth to socio-political pressures and religious endorsements in their purchasing decisions.

The findings challenge the belief that religious altruism alone drives Indonesian youth to buy local products during the Israel boycott. Instead, those with strong religious and ethnocentric values are more likely to support local industries when they believe in the effectiveness of boycotting Israeli-affiliated products.

The findings offer valuable insights for domestic marketers, policymakers, educators and communities seeking to strengthen local industries in the face of geopolitical tensions.

This study contributes to the underexplored area of local product consumption by integrating religious, geopolitical and national identity factors through the lens of identity-based motivation theory, offering a novel perspective on the motivational drivers behind Indonesian youth’s willingness to buy local products during a boycott.

Ethnography has been an important research method that has given insight into ‘dangerous’ and ‘problematic’ populations. Yet, ethnographic methods with such populations are increasingly rare as the governance of social science research takes on an ever more intensified ‘risk assessment’ approach. Based on projects that made use of ethnographic methods undertaken from 2004 to 2008, this paper will try to offer some methodological reflections on working with ‘dangerous’ and ‘problematic’ populations such as mentally ill adults, those with antisocial behaviour orders (ASBOs), crack cocaine users and gangs. It will call for greater consideration to be given to the use of ethnographic methods with such populations to inform policy and practice.

The purpose of this paper is to examine the impact of the five dimensions of service quality on customer satisfaction in the UK fast food market and to indicate which factors among the five dimensions have a main role in driving overall customer satisfaction.

Primary data in the form of 147 questionnaire responses were been collected from a variety of quick service fast food restaurants in the UK. Likert seven-point rating scales were used to structure the questionnaire. Data were collected from the customers at two KFC restaurants, two McDonald’s restaurants, and one Burger King Restaurant.

The results of the analysis indicate that tangibles, responsiveness and assurance play the most important role in driving customer satisfaction in the UK fast food industry, followed by reliability and empathy. Results of correlation and regression analysis show that physical attributes (tangible) of service quality are key to customer satisfaction. In a nutshell, the tangibles variable is the most important factor driving customer satisfaction in the context of the UK fast food market.

This research incorporates unique and original insights in relation to the British fast food restaurants market and the results constitute novel findings pertaining to the importance of physical facilities and attributes. This account of the relative importance of service quality dimensions in fast food restaurants in the UK adds value to the field. The findings of this research have contributed to a better understanding of the main factors that influence service quality and customer satisfaction and have implications from a managerial point of view in the highly competitive UK fast food and wider foodservice industry.

The Internet and social media have fundamentally transformed the ways in which individuals find jobs. Relatively little is known about how demand-side market actors use online information and the implications for social stratification and mobility. This study provides an in-depth exploration of the online recruitment strategies pursued by human resource (HR) professionals. Qualitative interviews with 61 HR recruiters in two southern US metro areas reveal two distinct patterns in how they use Internet resources to fill jobs. For low and general skill work, they post advertisements to online job boards (e.g., Monster and CareerBuilder) with massive audiences of job seekers. By contrast, for high-skill or supervisory positions, they use LinkedIn to target passive candidates – employed individuals who are not looking for work but might be willing to change jobs. Although there are some intermediate practices, the overall picture is one of an increasingly bifurcated “winner-take-all” labor market in which recruiters focus their efforts on poaching specialized superstar talent (“purple squirrels”) from the ranks of the currently employed, while active job seekers are relegated to the hyper-competitive and impersonal “black hole” of the online job boards.

This paper aims to examine the effects of firm size on audit proposal readability and audit proposal readability on auditor selection using readability metrics.

Adopting the Flesch reading ease readability formula, the authors analyze the readability of 370 hand-collected audit proposals submitted by audit firms for US state and local governments’ audit service contracts.

The authors find differences in readability across audit firm size, specifically the proposals written by smaller firms are more readable than those submitted by larger firms. The results further indicate that readability metrics correlate with auditor selection, i.e. an increase in audit proposal readability from the first to third quartile improves the likelihood of a firm winning the engagement by about 6 per cent, ceteris paribus. In addition, while audit fees and an existing auditor–client relationship are associated with engagement success, proxies for audit quality (i.e. audit firm size, audit experience of lead partner) are not.

The Flesch reading ease measure is a simple linear combination of text attributes, which assumes that readability is a single, unidimensional construct. Simple readability metrics, such as the Flesch reading ease, may confound environmental complexity with readability.

Readability improves audit proposal success.

The results provide insight to accounting stakeholders regarding the potential influence of readability on audit firm selection. In short, readability matters.