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Article
Publication date: 3 July 2007

Dan Horne

The purpose of this paper is to demonstrate how the “money for nothing” attitude about gift card non‐redemption, that pervades retailing, directly conflicts with a customer focus…

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Abstract

Purpose

The purpose of this paper is to demonstrate how the “money for nothing” attitude about gift card non‐redemption, that pervades retailing, directly conflicts with a customer focus. Further, it aims to show how short‐term financial benefits are completely offset by long‐term increases in indirect costs and damage to brand equity.

Design/methodology/approach

The paper uses examples of behavior to demonstrate common attitudes of practitioners revolving around gift card issuing and redemption. Additionally, the use of simple case study brings into question the common assumptions about the short‐ and long‐term effect on organizational performance of non‐consumer‐centric policies.

Findings

The paper finds that claims that retailers get “money for nothing” on unredeemed gift cards are illusionary. The actual costs of non‐redemption are quite high because the retailer misses the opportunity to bring both existing and, importantly, new customers into the retail environment. Further, brand equity may suffer if consumers feel that retailers have taken advantage of them. Brand equity damage can grow exponentially if media and governmental interests step into the fray.

Originality/value

The real issue is whether retailers pay lip‐service to their gift card‐holding public or really embrace the potential value that a gift card‐holding customer generates. Long‐term benefits accrue to organizations that reject the “money for nothing” mentality and actively try to attract gift card shoppers.

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Journal of Consumer Marketing, vol. 24 no. 4
Type: Research Article
ISSN: 0736-3761

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Article
Publication date: 4 May 2010

Dan Horne

The outcomes of data‐driven marketing are presumed to be superior but those outcomes are partly dependent on data inputs that are accurate. This paper sets out to highlight…

675

Abstract

Purpose

The outcomes of data‐driven marketing are presumed to be superior but those outcomes are partly dependent on data inputs that are accurate. This paper sets out to highlight problems associated with poor data quality.

Design/methodology/approach

The name of the author's dog was substituted for that of the author on a single data collection form. Over a period of 15 years, the direct mail sent to the author's dog was collected and categorized.

Findings

Over a 15‐year period, both reasonable and unexplainable changes in the content of the marketing effort were found. Analysis showed some consistency but, over time, offers began to appear which showed that the database representation of the “individual” had taken on an interesting life of its own.

Originality/value

Data are the fuel that drives the direct marketing engine. Yet that engine can sputter ineffectively if the fuel quality is inferior. Poor data contain inaccuracies which limit the efficacy and increase the costs of direct marketing efforts. The issue of the data quality needs to be addressed by those who utilize personal data in their efforts to target and communicate with consumers.

Details

Journal of Consumer Marketing, vol. 27 no. 3
Type: Research Article
ISSN: 0736-3761

Keywords

Abstract

The COVID-19 pandemic and its related economic meltdown and social unrest severely challenged most countries, their societies, economies, organizations, and individual citizens. Focusing on both more and less successful country-specific initiatives to fight the pandemic and its multitude of related consequences, this chapter explores implications for leadership and effective action at the individual, organizational, and societal levels. As international management scholars and consultants, the authors document actions taken and their wide-ranging consequences in a diverse set of countries, including countries that have been more or less successful in fighting the pandemic, are geographically larger and smaller, are located in each region of the world, are economically advanced and economically developing, and that chose unique strategies versus strategies more similar to those of their neighbors. Cultural influences on leadership, strategy, and outcomes are described for 19 countries. Informed by a cross-cultural lens, the authors explore such urgent questions as: What is most important for leaders, scholars, and organizations to learn from critical, life-threatening, society-encompassing crises and grand challenges? How do leaders build and maintain trust? What types of communication are most effective at various stages of a crisis? How can we accelerate learning processes globally? How does cultural resilience emerge within rapidly changing environments of fear, shifting cultural norms, and profound challenges to core identity and meaning? This chapter invites readers and authors alike to learn from each other and to begin to discover novel and more successful approaches to tackling grand challenges. It is not definitive; we are all still learning.

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Advances in Global Leadership
Type: Book
ISBN: 978-1-80071-838-8

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Article
Publication date: 1 January 1989

J.R. Carby‐Hall

One of the common law duties owed by the employer is his duty to take reasonable care for the safety of his employee. This common law duty is an implied term in the contract of…

1058

Abstract

One of the common law duties owed by the employer is his duty to take reasonable care for the safety of his employee. This common law duty is an implied term in the contract of employment and is therefore contractual in nature. Because of the difficulties which may arise in bringing an action in contract for breach of the employer's duty of care, the employee who has sustained injuries during the course of his employment (although he may sue either in contract of tort will normally bring a tort action.

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Managerial Law, vol. 31 no. 1/2
Type: Research Article
ISSN: 0309-0558

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Article
Publication date: 1 August 1946

THE Librarian faces one of the turning times in library history. The flow of progress has not yet begun, the shortages and consequent imperious demands for food, housing and…

25

Abstract

THE Librarian faces one of the turning times in library history. The flow of progress has not yet begun, the shortages and consequent imperious demands for food, housing and clothing stand in the way of the beginning, except on paper. How long the interregnum will last none can say. The authorities, which are a reflection in some ways of the Parliamentary party in power, are well‐disposed towards libraries; the official handbook of the Labour Party proves that; but the clamour of the needs we have mentioned deafens everybody to library needs—except in certain instances. For example, the rebuilding and enlarging of the staff at Holborn is an encouraging sign. Of more potential significance is the working out of the so‐called National Charter. It has involved many towns in the task of creating an establishment for each public department. Thus, in one library system we hear that each branch or department may claim a librarian and a deputy both on the A.P.T. scale, but all the assistants are either general or clerical. Some assistants we hear have applied to be of clerical grade as the maximum salary is greater than in the general. This we suggest is putting cash before status because it is accepted as an axiom that a clerk has only clerical qualifications and potentialities, while a general assistant may aspire, when there is a vacancy and if he have certificates, to the professional status. The grading in the particular library mentioned has rather a petrifying effect in that no assistant can get into the professional grade unless his librarian or deputy departs. Possibly this sort of thing may alter, but the fact remains for good or ill—it is not all ill by any means—that no library is able to attract men from another except to a definitely higher post.

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New Library World, vol. 49 no. 2
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 June 1990

Suk‐ching Ho, Chi‐fai Chan and Dan‐lin Hsu

The introduction of a financial service – the easypay system – in Hong Kong is the subject ofstudy. It is a form of electronic fund transfer atpoint of sale and is considered as a…

184

Abstract

The introduction of a financial service – the easy pay system – in Hong Kong is the subject of study. It is a form of electronic fund transfer at point of sale and is considered as a continuous innovation in the evolution of the electronic fund transfer systems. Irrespective of the theoretical benefits – safe, convenient and a sound approach to fund management – associated with the service, the adoption rate is not encouraging. The peculiarities of the marketing issues associated with the life cycle of financial service innovations are discussed. It is contended that the successful introduction of services in the earlier stages of the life cycle may be both an asset and a liability to later innovations. As such, a continuous educational programme is deemed necessary to capitalise on the positive effects carried over from earlier phases of the life cycle.

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International Journal of Bank Marketing, vol. 8 no. 6
Type: Research Article
ISSN: 0265-2323

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Book part
Publication date: 6 December 2024

Brian Crow and Colleen McGlone

There is little doubt that sport is an integral part of the social, political and economic fabric of countries worldwide. Governments allocate significant resources for sport…

Abstract

There is little doubt that sport is an integral part of the social, political and economic fabric of countries worldwide. Governments allocate significant resources for sport governing bodies in the quest to be well represented at Olympic Games; they subsidise sport organisations for sport development at local, regional and national levels; they give tax breaks to corporate sport organisations. These represent a small sample in the ways by which governments ‘participate’ in the advancement of sport with the intent of increasing their local and global profile. However, the quest for this image can serve as a barrier to challenging traditions that expose a dark side of sport. This chapter acknowledges that hazing is one of these traditions. The protection of a desired image further adds to the complexities of dealing with hazing at a legislative level since the preponderance of sport hazing is in the more commercialised sports such as hockey, football and basketball (Fogel & Quinlan, 2023). The purpose of this chapter will be to provide samples of worldwide legislation, a determination of effectiveness and an analysis of potential for legislative value when applied to sport.

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Cultures of Sport Hazing and Anti-Hazing Initiatives for the 21st Century
Type: Book
ISBN: 978-1-83753-556-9

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Book part
Publication date: 3 July 2018

Neeraj Bharadwaj

In the era of Big Data, larger volumes of data arrive in various forms at an increasing pace but of questionable quality and value. The abundant information (that emanates from…

Abstract

Purpose

In the era of Big Data, larger volumes of data arrive in various forms at an increasing pace but of questionable quality and value. The abundant information (that emanates from these 5Vs – volume, variety, velocity, veracity, and value) taxes the bounded capacity of managers. This chapter introduces a taxonomy of approaches available for strategic decision making in an information-rich environment, several of which showcase that automation can help to augment (not supplant) managerial decision making. This taxonomy is then applied to an innovation context. Mapping a stylized version of the phases of the innovation process (i.e., front-end innovation, new product development, commercialization) onto the four decision-making approaches yields an organizing framework for understanding strategic decision making in the realm of innovation. The chapter concludes by identifying promising areas for future research.

Methodology/approach

This conceptual chapter: (1) explicates the foundational terminology regarding strategic decision making in a marketing context; (2) provides a primer on the era of Big Data and making strategic decisions in an information-rich environment; (3) introduces a taxonomy, which features approaches to decision making in an information-rich environment; and (4) applies the taxonomy in an innovation context to yield an organizing framework.

Findings

This chapter focuses on the nascent field that is emerging at the intersection of innovation, marketing strategy, and information-rich environments, and breaks new ground by exploring automation available to aid managerial decision making in this realm.

Practical implications

The main practical implication is to elucidate that managers can apply different approaches to decision making in today’s information-rich environment. Tables 2–4 provide to managers 12 examples of the types of decision making in an innovation context.

Originality/value

This chapter introduces a new taxonomy to classify four approaches for making strategic decisions in an information-rich environment, and extends that framework to the innovation realm. This framework aims to prompt researchers to explore important topics that exist at the intersection of innovation, marketing strategy, and managerial decision making in an information-rich environment.

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Book part
Publication date: 18 November 2024

Anushka Lydia Issac

This chapter thoroughly explores the intersection of family entrepreneurship, cultural dynamics, and emerging markets, with a specific focus on the United Arab Emirates (UAE)…

Abstract

This chapter thoroughly explores the intersection of family entrepreneurship, cultural dynamics, and emerging markets, with a specific focus on the United Arab Emirates (UAE). Examining the entrepreneurial behaviour of family firms, it delves into how these enterprises navigate cultural intricacies, seize emerging market opportunities, and contribute to local and global entrepreneurship ecosystems. The dynamic interplay between family dynamics and entrepreneurial pursuits is scrutinized, unravelling influences on resource allocation, succession planning, risk-taking, and innovation within UAE family firms. This exploration contributes valuable insights into the evolving landscape of family entrepreneurship, serving as a resource for researchers, policymakers, and practitioners. The research employs a comprehensive methodology involving case studies, shedding light on how these enterprises adapt, pivot, and exhibit resilience in response to the challenges and opportunities presented by emerging markets. Case studies provide valuable insights into the strategies employed by UAE family firms, contributing to a nuanced understanding of the evolving landscape of family entrepreneurship. This chapter serves as a valuable resource for researchers, policymakers, and practitioners seeking insights into the intricate interplay of family entrepreneurship, cultural dynamics, and emerging markets.

Details

Entrepreneurial Behaviour of Family Firms: Perspectives on Emerging Economies
Type: Book
ISBN: 978-1-83753-934-5

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Book part
Publication date: 14 April 2016

Thomas M. Keck and Kevin J. McMahon

From one angle, abortion law appears to confirm the regime politics account of the Supreme Court; after all, the Reagan/Bush coalition succeeded in significantly curtailing the…

Abstract

From one angle, abortion law appears to confirm the regime politics account of the Supreme Court; after all, the Reagan/Bush coalition succeeded in significantly curtailing the constitutional protection of abortion rights. From another angle, however, it is puzzling that the Reagan/Bush Court repeatedly refused to overturn Roe v. Wade. We argue that time and again electoral considerations led Republican elites to back away from a forceful assertion of their agenda for constitutional change. As a result, the justices generally acted within the range of possibilities acceptable to the governing regime but still typically had multiple doctrinal options from which to choose.

Details

Studies in Law, Politics, and Society
Type: Book
ISBN: 978-1-78635-076-3

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