Hong Kong is an international financial centre. The banking industry is thriving and at the same time keenly competitive. Advertising is assuming an important role in the bank's…
Abstract
Hong Kong is an international financial centre. The banking industry is thriving and at the same time keenly competitive. Advertising is assuming an important role in the bank's promotional programme. A content analysis of a number of advertisements placed by banks was performed from which it was concluded that banks have done a good job in tangibilising their services.
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Suk‐ching Ho, Chi‐fai Chan and Dan‐lin Hsu
The introduction of a financial service – the easypay system – in Hong Kong is the subject ofstudy. It is a form of electronic fund transfer atpoint of sale and is considered as a…
Abstract
The introduction of a financial service – the easy pay system – in Hong Kong is the subject of study. It is a form of electronic fund transfer at point of sale and is considered as a continuous innovation in the evolution of the electronic fund transfer systems. Irrespective of the theoretical benefits – safe, convenient and a sound approach to fund management – associated with the service, the adoption rate is not encouraging. The peculiarities of the marketing issues associated with the life cycle of financial service innovations are discussed. It is contended that the successful introduction of services in the earlier stages of the life cycle may be both an asset and a liability to later innovations. As such, a continuous educational programme is deemed necessary to capitalise on the positive effects carried over from earlier phases of the life cycle.
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Leo Yat Ming Sin and Suk‐ching Ho
Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the…
Abstract
Looks at consumer research in Greater China including Mainland China, Hong Kong and Taiwan. Maps out the contributions within this area and guides future research. Examines the state of the art over the 1979‐97 period, with particular emphasis on the topics that have been researched, the extent of the theory development in the field and the methodologies used in conducting research. Uses content analysis to review 75 relevant articles. Suggests that, while a considerable breadth of topics have been researched, there remains much to be done, there is further room for theoretical development in Chinese consumer behaviour studies; and the methodologies used need improvement and further refinement.