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Article
Publication date: 1 April 2001

David S. Waller, Damien J. Cusick, Hamish D. Matheson and Matthew K. Miller

Advertising agencies, as communication professionals, should use “best practice” activities for promoting themselves to attract new clients. Presents the results of a survey of…

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Abstract

Advertising agencies, as communication professionals, should use “best practice” activities for promoting themselves to attract new clients. Presents the results of a survey of executives from the top advertising agencies in Australia to determine the activities the agencies use to promote themselves. Overall, it was indicated that “personal contact” and “positive recommendations of satisfied clients” were perceived to be the most effective for winning new clients. Other activities perceived to be effective were: responding to requests for new business presentations, publicity on recent successful campaigns and winning industry awards.

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Journal of Business & Industrial Marketing, vol. 16 no. 2
Type: Research Article
ISSN: 0885-8624

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Book part
Publication date: 23 August 2019

Eleanor Peters

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The Use and Abuse of Music: Criminal Records
Type: Book
ISBN: 978-1-78769-002-8

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