Zhixian Yi, Damian Lodge and Sigrid McCausland
The purpose of this paper is to examine how Australian academic librarians marketed their services and resources, which marketing approaches were most effective, and the factors…
Abstract
Purpose
The purpose of this paper is to examine how Australian academic librarians marketed their services and resources, which marketing approaches were most effective, and the factors influencing the perceptions of the approaches used.
Design/methodology/approach
An online survey was sent to 37 academic librarians in Australia. The response rate was 54.1 percent. The information sheet and consent form for phone interview participants were e-mailed to 17 participants and ten signed consent forms were e-mailed back to the researchers. The response rate was 58.8 percent. The qualitative data were analysed using content analysis. The collected quantitative and qualitative data were analysed using descriptive (frequencies, percentages, means, standard deviations) and inferential statistics (correlations).
Findings
Academic librarians were involved in a variety of marketing activities and had varied perceptions of the effective approaches used to market services and resources. Correlation analysis confirms that demographics, human capital and library variables play significant roles in predicting librarians' perceptions of the effective marketing techniques used.
Research limitations/implications
Because of very small sample size, the results may lack generalisability. Future research is a large-scale study.
Practical implications
This paper provides a better understanding of academic librarians' attitudes, views and effective techniques with regard to marketing their services and resources.
Originality/value
Librarians may use the results to reflect on the effectiveness of the marketing approaches used, to balance the weight of the factors' influences, and to better understand various effective marketing approaches to enable them to market academic library services and resources more effectively in the future.
Details
Keywords
Paul Kloppenborg and Damian Lodge
The purpose of this paper is to investigate which skills library managers think their staff should possess as their organisational culture alters to meet the demands of a changing…
Abstract
Purpose
The purpose of this paper is to investigate which skills library managers think their staff should possess as their organisational culture alters to meet the demands of a changing internal and external TAFE environment and user needs.
Design/methodology/approach
A survey is used to ascertain what library managers believe needs to be included as a recognisable competency for their staff to perform their work. The survey contains 20 broad categories of skills listed under five main areas. A total of 18 TAFF Libraries are used in the survey. Data are entered into Excel. Tabulation consolidates the list of 200 skills and/or comptencies. Comments are also collected at part of the investigation
Findings
The perception that having as many competencies as possible is hightly indicative of a well rounded, service focused and broadly informed library staff member. Of the library managers, 64 per cent strongly agreed that finding and using print and online resources was an important skill to possess; 93 per cent agree that library staff should maintain a healthy work‐life balance; and 79 per cent agreed that staff should understand the performance standards relating to their position.
Originality/value
The paper illustrates that the team is greater than the sum of its parts.
Details
Keywords
The purpose of this paper is to explore practical ways in which librarians may better assist, understand and manage a library user's experience.
Abstract
Purpose
The purpose of this paper is to explore practical ways in which librarians may better assist, understand and manage a library user's experience.
Design/methodology/approach
This paper is based on earlier work by Mills where 34 academics were interviewed on their information seeking behaviour. The concepts of affect and emotional intelligence have been introduced so information professionals can obtain a more clear understanding of the information environment.
Findings
In order to connect more closely with their user populations' information professionals could consider the following: embrace the key tenets of emotional intelligence as useful assistance strategies in user‐librarian interaction; understand that personal interaction is important for many users; understand that such interaction can offer valuable insights into user understandings of the role of the library; understand that there is more to a library than resource access; understand that not all users share the same perceptions as librarians of the information values of such tools as catalogues and databases; appreciate that users see many roles for a library and these are individually constructed based upon past experience and current needs; extending the physical boundaries of the library into user communities is important for role development and accept that the key marketing strategy of commercial retailers to get customers to “buy” and return to buy, is relevant in environments such as libraries.
Originality/value
The paper builds upon research on the information seeking behaviour of academics and explores the idea that users select information sources for more than cognitive reasons, i.e. just to find out. The importance of the emotional aspect of user interaction with sources, including information professionals, in their search for information has been neglected. It is necessary to re‐examine why and for what reasons users discriminate in their choice of information sources.
Details
Keywords
Damian Hodgson and Svetlana Cicmil
The purpose of this paper is to review the formation and evolution of the “Making Projects Critical” movement in project management research.
Abstract
Purpose
The purpose of this paper is to review the formation and evolution of the “Making Projects Critical” movement in project management research.
Design/methodology/approach
Retrospective and discursive paper.
Findings
Reflections on tensions and challenges faced by the MPC movement.
Originality/value
The paper establishes the historical trajectory of this movement and clarifies the tensions and challenges faced by MPC.
Details
Keywords
John Sanders, Joanne Moore and Anna Mountford-Zimdars
This chapter provides an introduction to the problematic notion of teaching excellence in higher education, which is a focus of this collection. It draws on an extensive review of…
Abstract
This chapter provides an introduction to the problematic notion of teaching excellence in higher education, which is a focus of this collection. It draws on an extensive review of relevant literature to explore how teaching excellence is defined and conceptualised and what factors underpin different conceptions. It notes that definitions are disparate, often context-specific and are influenced by a range of different ‘players’. It then examines how different conceptualisations play out at the macro, meso and micro levels and highlights the tensions between performative and transformative notions of teaching excellence. It notes the move from ‘surface’ to ‘deep’ excellence and efforts to articulate a more holistic conception of teaching excellence that emphasises the relational, emotional and moral dimensions of teaching. It suggests that, rather than seeking singular definitions and conceptions, it may be more useful to talk of ‘teaching excellences’, to reflect a stratified and plural sector, a diverse student body and different disciplinary families. Equally, it argues for further investigation of the intersections of teaching excellence with other key drivers of institutional change, such as student engagement and well-being, inclusion and diversity, widening participation and retention and success.
Details
Keywords
Sunil Tiwari, Patita Paban Mohanty, Imali N. Fernando, Ibrahim Cifci and Mahendra Babu Kuruva
This paper aims to investigate the specific tea tourism (TT) determinants. This paper uses the Porter’s Diamond model to critically examine how India and Sri Lanka gained a…
Abstract
Purpose
This paper aims to investigate the specific tea tourism (TT) determinants. This paper uses the Porter’s Diamond model to critically examine how India and Sri Lanka gained a competitive advantage in the international market.
Design/methodology/approach
A cross-country study was conducted in which TT destinations in both India and Sri Lanka were considered for study. TT stakeholder perspectives were assessed through the Porter Diamond model, whereas data collection was based on a structured questionnaire that adopted the conceptual model (refer to the questionnaire as annex 1).
Findings
This study revealed that each determinant of Porter’s Diamond model (i.e. Factor Conditions – FC, Demand Conditions – DC, Related and Supporting Industry – RSI, Firm Strategy, Structure and Rivalry – SSR, Government – GO and Situational Force – SF) is playing a significant role in TT and India has an edge on Sri Lanka as a TT destination over each determinant of Porter Diamond model.
Research limitations/implications
This study restricts its scope to the present TT stakeholders of India and Sri Lanka, comprising 6 latent variables and 31 indicators, offering opportunities for future research to tourists and local residents in TT using the same model variables, and indicators.
Practical implications
This study highlights the emerging TT destinations in India and Sri Lanka by sensitizing the competitiveness and comparativeness using Porter’s Diamond model through the partial least squares structural equation modeling.
Originality/value
This study reflects a unique way of exploring emerging TT destinations through Porter’s Diamond model, signifying the competitive advantage.
目的
为了研究茶旅游的具体决定因素, 本文采用波特钻石模型批判性地检验印度和斯里兰卡如何在国际市场上获得竞争优势。
设计/方法论/方法
以印度和斯里兰卡作为茶旅游目的地进行的一项跨国研究。基于一项结构化问卷(附件1)进行数据收集, 并通过波特钻石模型评估茶旅游利益相关者的观点。
发现
研究表明, 波特钻石模型的每个决定因素:因子条件(FC)、需求条件(DC)、相关和支持产业(RSI)、企业战略、结构和竞争(SSR)、政府(GO)和情境力量(SF)都在茶旅游中发挥着重要作用。作为茶旅游目的地, 印度比斯里兰卡在波特钻石模型的每个决定因素方面都更具有优势。
研究局限/启示
目前的研究范围仅限于印度和斯里兰卡目前的茶旅游利益相关者, 包括六个潜在变量和31个指标, 为未来研究茶旅游中游客和当地居民的未来研究使用相同的模型变量和指标提供了可能。
实践启示
本研究使用波特钻石模型和PLS-SEM模型来突出印度和斯里兰卡作为新兴茶旅游目的地的竞争力和可比性。
创意/价值
这项研究展现了一种通过波特钻石模型来探索新兴茶旅游目的地的独特方法, 表明了它的竞争优势。
Propósito
Para investigar los determinantes específicos del turismo del té, el documento actual emplea el modelo del Diamante de Porter, examinando de forma crítica, cómo India y Sri Lanka obtuvieron una ventaja competitiva en el mercado internacional.
Diseño/metodología/enfoque
Este estudio se llevó a cabo en dos destinos turísticos del té como India y Sri Lanka. Las perspectivas de las partes interesadas en el turismo del té se evaluaron a través del modelo del Diamante de Porter, mientras que la recopilación de datos se basó en un cuestionario estructurado, adaptado del modelo conceptual (consulte el cuestionario como anexo 1).
Conclusiones
El estudio reveló que cada determinante del modelo del Diamante de Porter; Las condiciones de los factores (FC), las condiciones de la demanda (DC), la industria relacionada y de apoyo (RSI), la estrategia, la estructura y la rivalidad de la empresa (SSR), el gobierno (GO) y la fuerza situacional (SF) están desempeñando un papel importante en el turismo del té e India tiene una ventaja sobre Sri Lanka como destino de turismo de té sobre cada determinante del modelo de Porter.
Limitaciones/implicaciones de la investigación
El estudio actual restringe su alcance a las partes interesadas en el turismo del té de la India y Sri Lanka, que comprende seis variables latentes y 31 indicadores, ofreciendo oportunidades para futuras investigaciones a los turistas y residentes locales en el turismo del té utilizando las mismas variables e indicadores del modelo.
Implicaciones prácticas
El presente estudio destaca los destinos emergentes del turismo del té en India y Sri Lanka, sensibilizando la competitividad y la comparabilidad, utilizando el modelo del diamante de Porter y el modelo PLS-SEM.
Originalidad/valor
Este estudio refleja una forma única de explorar los destinos emergentes del turismo del té a través del modelo de diamante de Porter, lo que significa la ventaja competitiva.
Details
Keywords
Russell G. Smith and Peter N. Grabosky
Finance is the lifeblood of an economy. Businesses require capital in order to start up, and usually require additional resources to maintain or expand their activities. In some…
Abstract
Finance is the lifeblood of an economy. Businesses require capital in order to start up, and usually require additional resources to maintain or expand their activities. In some cases, they may simply reinvest their profits. But expansion on a significant scale may require more than this. Thus, businesses may also seek to borrow funds or to solicit investments in return for the investor's share of future profit. One of the basic means by which this latter strategy is pursued in industrial societies is for businesses to solicit investments from the public through the initial public offering of shares, and for subsequent buying and selling of shares by investors who expect the value of the shares in question to rise or fall. Securities markets are thus integral to a nation's economic system.
Gorete Dinis, Zélia Breda, Carlos Costa and Osvaldo Pacheco
This paper aims to conduct a review of the literature published, between 2006 and 2018, that used search engine data on tourism and hospitality research, namely, Google Insights…
Abstract
Purpose
This paper aims to conduct a review of the literature published, between 2006 and 2018, that used search engine data on tourism and hospitality research, namely, Google Insights for Search and Google Trends. More specifically, it intends to identify the purpose and context of the data use, ascertaining the main findings and reviewing the methodological approaches.
Design/methodology/approach
A systematic literature review of Scopus indexed research has been carried out. Given the novelty of search engine data use in tourism and hospitality research and the relatively low number of search results in Scopus, other databases were used to broaden the scope of analysis, namely, EBSCO and Google Scholar. The papers selected were subjected to content and statistical analyses.
Findings
Google Trends data use in tourism and hospitality research has increased significantly from 2012 to 2017, mainly for tourism forecasting/nowcasting; knowing the interest of users’ searches for tourist attractions or destinations; showing the relationship between the official tourism statistics and the search volume index of Google Trends; and estimating the effect of one event on tourism demand. The categories and search terms used vary with the purpose of the study; however, they mostly focus on the travel category and use the country as the search term.
Originality/value
Google Trends has been increasingly used in research publications in tourism and hospitality, but the range of its applications and methods used has not yet been reviewed. Therefore, a systematic review of the existing literature increases awareness of its potential uses in tourism and hospitality research and facilitates a better understanding of its strengths and weaknesses as a research tool.
研究目的
本文回顾2006年至2018年发表文献使用酒店旅游相关的搜索引擎数据, 即Google Insights for Search 以及Google Trends。确切地说, 本文旨在研究数据使用目的和背景, 归纳主要研究成果和研究方法。
研究设计/方法/途径
本文采用Scopus索引, 由于旅游酒店领域使用搜索引擎数据的文献较少, Scopus搜索结果样本量较低, 本文扩展到其他数据库, 即EBSCO以及Google Scholar。选定的样本文献采用文本分析和统计分析法。
研究结果
旅游酒店领域中对Google Trends数据使用的增加主要集中在2012年到2017年, 主要研究领域有(1)旅游预测/即时预报;(2)了解用户搜索旅游景点或目的地的需求;(3)官方旅游数据和Google Trends搜索量索引之间的关系;以及(4)评估大事件对旅游需求的影响。文献归类和搜索名词根据研究目的而不同。然而, 大多数文章使用‘旅游’归类以及使用国家作为搜索关键词。
研究原创性/价值
Google Trends在酒店旅游领域研究中的使用逐渐增加, 但是据作者所知, 其应用的范畴和方法仍处在起步阶段。因此, 对现有文献的系统回顾可以提高对其在旅游酒店领域中应用的认知, 并且本文结果使其作为研究工具的优劣分析更深理解。
关键词
Google Trends, Google insights for search, 搜索引擎数据, 旅游酒店研究, 系统文献回顾
Details
Keywords
The chapter identifies key components of the new patterns of farming and rural livelihoods emerging in Latin America in the twenty-first century. By the beginning of the…
Abstract
The chapter identifies key components of the new patterns of farming and rural livelihoods emerging in Latin America in the twenty-first century. By the beginning of the millennium, most rural areas of Latin America had become integrated into global agricultural commodity networks that curtail the opportunities for small-scale, family-based farming and result in two predominant types of production, the corporate large-scale enterprise suited to oils seeds and their derivatives, cattle or vegetables for processing and the smaller commercially oriented farm producing market garden products, fruits and wine. Both types of farms often form part of commodity networks organized by domestic intermediaries, large-scale supermarket chains, such as Wal-Mart and Carrefour, and foreign food marketers. In addition to the multiplication of external commercial linkages, high levels of urbanization have increasingly blurred the distinction between the rural and the urban. Off-farm work, including international labor migration, is now an important source of rural livelihoods. This context means that research needs to address the multiple interfaces that now connect the different types of rural inhabitants with a wide range of external actors.