Jon M. Hawes, Dale M. Lewison and George E. Prough
Within a marketing framework, the attribute importance perception of corporate buyers and government promoters of distribution facility sites are examined. The results suggest…
Abstract
Within a marketing framework, the attribute importance perception of corporate buyers and government promoters of distribution facility sites are examined. The results suggest some interesting marketing implications for promoters as well as for procurers of physical distribution facilities.
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Bruce D. Keillor, Dale Lewison, G. Tomas M. Hult and William Hauser
This study seeks to devise a research instrument designed to test the direct effects of technical and functional elements of the service encounter on behavioral intentions.
Abstract
Purpose
This study seeks to devise a research instrument designed to test the direct effects of technical and functional elements of the service encounter on behavioral intentions.
Design/methodology/approach
Using data collected from eight different countries, the survey instrument was tested for reliability and validity using confirmatory factor analysis. Hypotheses were then developed related to the service encounter across countries which were then tested using structural equation modeling.
Findings
The findings showed that, in the case of physical good quality, in some cultures the “experience” of the service encounter itself outweighs the tangible “product aspect” of the encounter. This is particularly true in cultures where a higher emphasis is placed on human interactions than the acquisition of materially‐oriented products. In the case of service quality, there was a significant relationship between levels of service quality and purchase intentions in the developed markets in the study but not in the developing markets. Servicescape was found to significantly affect purchase intentions in seven of the eight countries in the study, with India being the exception.
Research limitations/implications
The primary limitation of the study is that of the eight countries sampled, five were either European or English‐speaking.
Practical implications
The study discusses how to maximize service success in a wide range of market environments.
Originality/value
Although aspects of service have been heavily studied in the US market, much less research exists across markets. This paper redresses this imbalance.
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Donald G. Howard and Michael A. Mayo
The article suggests that product management techniques commonly employed for markets in developed countries are inappropriate for markets in less‐developed countries (LDCs). To…
Abstract
The article suggests that product management techniques commonly employed for markets in developed countries are inappropriate for markets in less‐developed countries (LDCs). To market successfully in LDCs, a firm must re‐examine both its product offerings and its product management philosophy.
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Biomedical research evaluation has traditionally been based on analysis of outputs and their citations by other papers. However we should try to map the routes by which research…
Abstract
Biomedical research evaluation has traditionally been based on analysis of outputs and their citations by other papers. However we should try to map the routes by which research actually improves patient care and reduces illness, and develop indicators for them. We must allow for the lengthy time‐scales involved and the importance of researchers being physically close to healthcare professionals, whose practice can be improved through international and governmental regulations and through approved guidelines. Each of these will depend on a body of research evidence. We must also evaluate the effects of research on policy makers and the public, who often learn about it through the World Wide Web and through the mass media, particularly newspapers. The latter provide a major bibliometric resource but one that needs to be tapped in individual countries using common standards in order to provide internationally‐comparable indicators.
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Brenna O’Roarty, Stanley McGreal and Alastair Adair
Examines retailers’ evaluation of micro‐scale property selection criteria with particular attention to the impact of locational, physical and lease term factors. Highlights the…
Abstract
Examines retailers’ evaluation of micro‐scale property selection criteria with particular attention to the impact of locational, physical and lease term factors. Highlights the relationship between retail function, store selection and rental value. Survey analysis identifies significant variation by retailing function across a range of factors pertinent to the valuation of shop premises. Concludes that retail function ought to be considered in any assessment of retail rental values using the comparative method.
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Nicholas D Theodorakis, Kostas Alexandris and Yong Jae Ko
This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative…
Abstract
This study examines the mediating role of Overall Service Quality in the service quality-customer satisfaction relationship in the context of professional football. Quantitative data were collected from a survey of 415 spectators attending a professional football game in Greece. A confirmatory factor analysis (CFA) was employed to examine the validity of the scale. Multiple regression analyses was used to assess the mediation effect of Overall Service Quality. Results of the CFA and alpha test supported the psychometric property of the scale. Overall Service Quality was shown to mediate the relationship between the five dimensions of service quality and fans' satisfaction.
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Nicholas D. Theodorakis, Athanasios Koustelios, Leigh Robinson and Achilleas Barlas
This study seeks to examine the moderating role of team identification regarding the relationship between service quality and repurchase intentions among spectators of…
Abstract
Purpose
This study seeks to examine the moderating role of team identification regarding the relationship between service quality and repurchase intentions among spectators of professional sports.
Design/methodology/approach
Quantitative data are collected from a questionnaire survey of 257 spectators attending a professional soccer game in Greece. Multiple regression analyses are used to assess the relationships among the constructs of service quality, repurchase intentions, and team identification.
Findings
Team identification is shown to moderate the relationship between service quality and repurchase intentions among spectators at this professional sports event. Both overall service quality and two specific service‐quality dimensions (“responsiveness” and “reliability”) are found to be positively associated with repurchase intentions only among respondents with low and medium team identification. No relationship is found between service quality and repurchase intentions among those with high team identification.
Practical implications
Managers of professional sports events who wish to increase attendances by improvements in service quality should first segment their customers according to degree of team affiliation. They should then design their service offerings specifically to meet the service‐quality expectations of sports fans with medium or low team identification.
Originality/value
The study provides valuable empirical evidence of the moderating role of team identification with regard to the relationship between service quality and repurchase intentions among consumers of professional sports events.