Wen-Hai Chih, Li-Chun Hsu and Dah-Kwei Liou
The purpose of this paper is to explore a model of how people are influenced from the perspectives of individuals (cognitive trust and affective trust), group (sense of virtual…
Abstract
Purpose
The purpose of this paper is to explore a model of how people are influenced from the perspectives of individuals (cognitive trust and affective trust), group (sense of virtual community), and social influence (normative influence and information influence) factors.
Design/methodology/approach
This research adopts structural equation modeling to test the proposed model and the structural model shows a good fit. This research sample consists of 312 members who have used Facebook for at least six months.
Findings
The results indicate the following. Both cognitive trust and affective trust have effects on members’ sense of virtual community. Cognitive trust, affective trust, and sense of virtual community have effects on both normative influence and informative influence, respectively. Members in a virtual community could create a sense of virtual community via affective trust. Members’ sense of virtual community partially mediates between cognitive/affective trust and normative/informative influence.
Originality/value
This study investigates the multiple perspectives of the interpersonal interaction between individual, community, and social influence.
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Malcolm Smith and Dah‐Kwei Liou
A number of authors have noted that industrial sector is a significant factor in the design and construction of failure prediction models, suggesting that organisational…
Abstract
Purpose
A number of authors have noted that industrial sector is a significant factor in the design and construction of failure prediction models, suggesting that organisational structures dictate the construction of separate models for different sectors. However, most modellers have been content to amalgamate sub‐sectors of the “manufacturing” classification (often because of otherwise facing sample size difficulties) to produce a single manufacturing sector model. This paper seeks to examine the differences that exist across the manufacturing sector to identify those sub‐sectors for which such amalgamation is inadvisable.
Design/methodology/approach
The paper examines the correlation of traditional financial ratios with sector performance for a large sample of UK companies. A proprietary Z‐score failure prediction model is used to evaluate the solvency of 340 manufacturing companies, in order to determine the pattern of misclassification errors, and their association with industrial sector.
Findings
The paper identifies sub‐sectors whose inclusion would make traditional models vulnerable to error, and makes suggestions regarding their continued inclusion for modelling purposes.
Research limitations/implications
The paper makes suggestions for data selection in the construction of failure prediction models.
Practical implications
The classificatory ability of failure prediction models should be improved, notably through a reduction in the incidence of Type 2 errors. Users of financial models for evaluating companies as investments and/or their worthiness as suppliers or creditors will have more reliable information at their disposal.
Originality/value
Contribution to knowledge of the explanatory factors associated with corporate failure.
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Li-Chun Hsu, Wen-Hai Chih and Dah-Kwei Liou
Social media platforms established social relationship between the consumer and the brand community. The purpose of this paper is to propose a model to understand how…
Abstract
Purpose
Social media platforms established social relationship between the consumer and the brand community. The purpose of this paper is to propose a model to understand how dual-identification impact on the community citizenship behavior (CCB). Specifically, the authors propose perceived community-brand similarity (PCBS) influence CCB via dual-identification and brand passion (BP).
Design/methodology/approach
The research sample consists of 323 members who have used Apple product and used Apple fan page for more than one year, and structural equation modeling was used to test the research hypotheses.
Findings
The results indicated that PCBS directly influenced brand identification (BI) and community identification (CI), respectively. BI directly influenced CI. CI directly influenced BP, but BI not directly influenced BP. In the mediation effects, both the dual-identification factors and BP play important mediating roles.
Practical implications
From a managerial standpoint, this research provides implications for social network sites management.
Originality/value
This research fills a void in the BI and CI are coexisting but distinct aspects of virtual communities. In addition, the mediating role of dual-identification factors and BP in the online community consumer-brand relationship has not been fully investigated.
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Dah-Kwei Liou, Wen-Hai Chih, Chien-Yun Yuan and Chien-Yao Lin
– The purpose of this paper is to investigate how the factors from environmental level and personal level influence the knowledge sharing behavior and community participation.
Abstract
Purpose
The purpose of this paper is to investigate how the factors from environmental level and personal level influence the knowledge sharing behavior and community participation.
Design/methodology/approach
This research study, which consisted of 394 valid respondents who were members of the Yambol online test community, used online survey to collect data. This research used the structural equation modeling to analyze the data with good model fit.
Findings
The results of this research showed the following: the anticipated reciprocal relationship, norm of reciprocity, and anticipated extrinsic rewards had a significant and positive effect on knowledge sharing behavior, respectively; knowledge sharing behavior had a significant and positive effect on community participation; knowledge sharing self-efficacy was the mediator between anticipated extrinsic rewards and knowledge sharing behavior; and community identification moderated the relationship between knowledge sharing behavior and community participation.
Research limitations/implications
This study was a cross-sectional study. Future research can employ a longitudinal study to conduct long-term observations of knowledge sharing behavioral changes among members of the Yambol online test community. Moreover, this study applied social cognitive theory as the basis to explore the antecedents of knowledge sharing behavior of members of the Yambol online test community. Future research can apply a broad range of behavioral theory or combinations of research variables to explore comprehensive factors of knowledge sharing behavior.
Practical implications
From a managerial standpoint, this study can assist professional online learning community in understanding the antecedents of knowledge sharing behavior and community participation from personal and environmental level.
Social implications
Yambol online test community managers can enhance reciprocity relationship between members in the emotional level. In addition, Yambol online test community managers can use the appropriate norm of reciprocity to strengthen the trust of community members and enhance the knowledge sharing behavior of community members in the rational level.
Originality/value
First, most scholars viewed knowledge sharing from perspectives of corporate, organizational, or a typical internet community, but rarely applied a perspective from a professional online learning community to conduct research. Therefore, this research focussed on professional online learning community as the research subject. Second, the literature review revealed that reciprocity divided into anticipated reciprocal relationship and norm of reciprocity. Previous studies have used anticipated reciprocal relationship or norm of reciprocity as research aspects for examining reciprocity; however, no other study has evaluated both concurrently. Third, studies on the behavioral dimension have included knowledge sharing behavior and community participation. This study examined the influence of knowledge sharing behavior on community participation. Additionally, community identification was the moderator of the effect of knowledge sharing behavior on community participation.
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Li-Chun Hsu, Wen-Hai Chih and Dah-Kwei Liou
The purpose of this paper is to explore the model of enhancing the electronic word-of-mouth (eWOM) effects through the virtual community by discussing the relationship among sense…
Abstract
Purpose
The purpose of this paper is to explore the model of enhancing the electronic word-of-mouth (eWOM) effects through the virtual community by discussing the relationship among sense of virtual community, social influence and eWOM effects.
Design/methodology/approach
This research adopted structural equation modeling to test the proposed model, and the structural model showed a good fit. This research sample consisted of 492 members who have used Facebook for at least half-a-year.
Findings
The results indicated that sense of virtual community had effects on normative influence, informative influence, and perceived eWOM review credibility. Both social influence and perceived eWOM review credibility had effects on eWOM review adoption. Social influence in virtual community partially mediated the relationship between virtual community members’ sense of virtual community and perceived eWOM review credibility. Virtual community members’ perceived eWOM review credibility partially mediated the relationship between normative/informative influence and eWOM review adoption.
Practical implications
This study discussed conclusions and managerial implications of the findings.
Originality/value
This research filled a void that most of the previous studies in this area focussed on a single social interaction perspective. The authors argued that community studies should incorporate and distinguish SOVC and social influence factors.
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Shu-Hao Chang, Wen-Hai Chih, Dah-Kwei Liou and Yu-Ting Yang
The purpose of this paper is to explore the relationships among intrinsic motivation, extrinsic motivation, flow, cognitive attitudes, perceived satisfaction, and purchase…
Abstract
Purpose
The purpose of this paper is to explore the relationships among intrinsic motivation, extrinsic motivation, flow, cognitive attitudes, perceived satisfaction, and purchase intention of consumers’ online shopping from a cognitive attitudes perspective. This study collected data from consumers having bought goods on the e-shopping platform.
Design/methodology/approach
This study adopted online questionnaire through my3q (www.my3q.com) for data collection. This research collected and analyzed 866 samples by using the structural equation modeling for validation of the proposed model.
Findings
The results indicated that hedonic value, utilitarian value, security, and privacy significantly affected cognitive attitudes (i.e. cognitive trust and perceived risk). Cognitive attitudes significantly affected perceived satisfaction and purchase intention, respectively. Flow significantly and positively influenced cognitive trust and purchase intentions, respectively. Cognitive trust is the mediators between motivations/flow and perceived satisfaction/purchase intention.
Research limitations/implications
Both of intrinsic motivation and extrinsic motivation can reflect the cognitive and conscious plan of an individual for a particular task. The cognitive trust and perceived risk are partial mediator and full mediator in the model, respectively. Hedonic value, utilitarian value, security, privacy, and flow all affect the individual’s perceived satisfaction and purchase intention through cognitive trust and perceived risk in the context of online shopping. Cognitive trust is a full mediator of the effects of privacy on purchase intention. It indicates that consumers must fully trust the website to ensure that the information provided by consumers in the transaction will not spread out for the protection of personal privacy.
Practical implications
This study aimed to assist the marketing personnel of the EC industry to examine the key influential factors of consumers’ purchase satisfactions and purchase intentions. The results of this study indicated that cognitive trust is the foundation for gaining and retaining customers. The classification of consumer motivations facilitates the understanding of consumers’ demands and accurate interpretation of consumers’ needs. The main influential factor of cognitive trust is utilitarian value. Therefore, this study states that the primary intrinsic motivation of online shopping for most consumers is utilitarian value (e.g. saving time, the cost of searching for the appropriate products, and increasing purchasing efficiency).
Social implications
Websites should strengthen the quality and quantity of product information. In addition, websites should provide a dynamic presentation of the product by presenting in various forms (multimedia and text description) about product-related information in order to increase consumers’ hedonic value. For the aspects of security and privacy, websites should provide consumers with reliable safety features, such as secure socket layer or digital signature, smooth communication channel (specific phone services and e-mail address), and consumer’s privacy statements. Finally, web design should meet with the consumer experience model in order to make the website easy to use and order the purchase from the website directly. Websites should also increase the fluency and positive experience of consumers and improve the interaction of a website. Meanwhile, websites need to feedback the consumer problem instantly and provide customized information in order to increase the chance of interaction between the consumers and the website.
Originality/value
Relevant studies have explored online shopping from various perspectives, but few studies have examined consumers’ cognitive attitudes toward websites from the consumer motivation perspective. Thus, this study focussed on the influences of consumers’ intrinsic and extrinsic motivations (e.g. hedonic value, utilitarian value, security, and privacy) on their cognitive attitudes toward websites. In addition, with the rapid development of the internet in recent years, internet users’ online flow experiences have gained increased attention. The creation of attractive consumption conditions is vital for website managers to provide consumers with flow experiences. Therefore, this study included consumers’ flow in the proposed model.
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Dah-Kwei Liou, Li-Chun Hsu and Wen-Hai Chih
Based on the tricomponent attitude model, a research model is developed to investigate the factors that influence users’ use intentions regarding broadband television. These…
Abstract
Purpose
Based on the tricomponent attitude model, a research model is developed to investigate the factors that influence users’ use intentions regarding broadband television. These factors are divided into vendor’s service and personal psychology perspectives. The paper aims to discuss these issues.
Design/methodology/approach
The research sample consisted of 631 respondents with experience in using broadband television. This study adopted structural equation modeling to test the proposed model.
Findings
The results show that the structural model has a good fit and indicates that perceived system quality, perceived content quality, customization, perceived ease of use, and perceived risk directly influence users’ opinions toward broadband television and indirectly affect their continuance intention to use through attitude to use.
Practical implications
From a managerial standpoint, this study can assist internet protocol television (IPTV) service providers in understanding the critical determinants that influence consumers’ continuance intention to use IPTV.
Originality/value
This study contributes to the understanding of consumers’ continuance intention to use IPTV by introducing customers’ perspectives for vendor’s service factors (perceived system quality, perceived content quality, customization, and perceived ease of use) to current theoretical models. From a personal psychology perspective, this study provides sound evidence that the determinants of perceived price level and perceived risk are critical factors that affect consumers’ attitude to use and continuance intention to use of broadband televisions.