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The empirical support for agency theory explanations for the great variance in CEO pay has been equivocal. Drawing from the performance appraisal literature, we hypothesize that boards of directors incorporate human judgment into the evaluation and reward of CEO performance in order to balance managerial risk with agency costs. We test Baysinger and Hoskisson’s (1990) proposition that insider‐dominated corporate boards rely on subjective performance evaluation to reward the CEO, and we argue that R&D intensity influences this relationship. Using a sample of Fortune firms, findings support our contention that human judgment is important in evaluating and rewarding CEO performance.

Understanding the customer has been the focus of attention of businesses and academia for many decades. Starting in 1960s, complex buyer behavior models developed by Nicosia, by Howard and Sheth (1969), were followed by Engel, Blackwell and Miniard in 1978 (Engel, Blackwell, & Miniard, 1990) to understand the buying process, shaping the thoughts today about consumers’ experiences in an omnichannel world. Interest in customer perceptions and expectations (Parasuraman, Berry, & Zeithaml, 1991), SERVQUAL (Parasuraman, Zeithaml, & Leonard, 1985) and SERVPERV (Cronin & Taylor, 1994) moved the academia to discuss the relationship marketing (Morgan & Hunt, 1994; Parvatiyar & Sheth, 1999; Peterson, 1995; Sheth & Parvatiyar, 1995). Wilson’s model (1995) of buyer–seller relationships extended the former models with additional concepts like social bonds, comparison level of alternatives, power roles, technology, structural bonds and cooperation as influencers on relationship development stages. His emphasis reflects a high relevancy in the omnichannel world of customers’ interactions today. Winer (2001), a pioneer to discuss the customer relationship management focused on a database to know about customers’ purchase history and interests. The millennium look at customer lifetime value is again relationship focused. For Fader, Hardie, and Lee (2005) rather the long-term focus of the consumer value and actions are important to understand the loyalty and nonlinear nature of relations. While Reinartz and Kumar (2003) focused on profitable customer lifetime and customer heterogeneity, Verhoef (2003) analyzed the impact of customers’ relationship perceptions and relationship marketing instruments on both customer retention and customer share development. The customer-centric thinking was first discussed by Grönroos (2006) within a new definition of marketing. The service dominant logic (Vargo & Lusch, 2008) resulted in the next highlight, the co-creation of value with customer involvement and customer advisory (Güngör, 2012; Güngör & Bilgin, 2011; Messner, 2007) empowering the customers and giving them the control over the supplier networks. Different factors will be influential at different stages of the buying process of customer clusters. The Web- and non-Web-based customer-centric measures can be multifold. Andersson, Movin, Mähring, Teigland, and Wennberg (2018) and Bank (2018) emphasize the importance of technology readiness focus throughout the customer–supplier journey. The question to be answered is, to which extent the empowered customers and the suppliers of this age are ready to adopt, embrace and finally use new technologies in the omnichannel world of holistic interactions that form new visions, expectations, values and desires in a tremendous speed. Ideas and experiences are shared and exchanged in online communities without the need of the involvement of the suppliers. This “holistic view” challenges firms further through the seamlessness it requires to create unity. Customer-centric research needs a new push for the development of instruments and measures to cope with the consumer decision process challenges. Process thinking is needed to capture the purchasing habits in an omnichannel world and to build a new thought for customer journey experience with the aim to understand technology-linked value propositions of customer clusters to optimize channel interactions. Customer journeys have to focus and describe the online/offline experiences at the hybrid shopping mile, trace the behavioral influential factors of the customers’ and sellers’ world in a technological environment. This chapter will discuss “Technology based Orbit Interactions” for “The Hybrid Shopping Mile and its Customer Journey Mapping” with a “Customer Intelligence Framework.” The outcome of the hybrid customer journey mapping gives orientation for customer-management decisions in developing new approaches.

Sustainable development seems to be something like motherhood and apple pie — everyone finds it a good thing, there is almost universal appreciation. At first sight, this is highly positive, as this could signal the entering of a holistic and responsible thinking into the world of politics and society. But as it often happens with other catch phrases that suddenly come into vogue, like “empowerment” and “participation”, it might not be more than a rhetoric which fails to translate into practice, this all the more so because sustainable development can be given several different interpretations.

By the end of this chapter you should be able to demonstrate an understanding of:

Customer engagement (CE) as a multi-dimensional construct comprising of cognitive, affective and behavioural dimensions leading to customer loyalty.

The digital evolutions that have led to the current omni-channel business environment prompting the need to understand the customer journey.

The concept of the ‘CE journey’ and its relationship to the customer purchase decision process and brand communication channels.

Developing economies like India have adopted the Sustainable Development Goals of sustainable cities and communities and reduced inequalities to achieve inclusive development and growth. Globally, the indigenous communities or tribals seek reparation for conflicts between proclaiming indigenous rights and claiming natural resources. There is little literature on challenges to the social inclusion of the tribes or the indigenous people. This literature review study aimed to (a) introduce the problem of social exclusion of indigenous people, (b) discuss the most researched dimensions of social inclusion of the tribal or indigenous people using relevant theoretical frameworks and (c) to develop conceptual frameworks on the theory of social inclusion of the indigenous people. PRISMA protocol was followed, and various tools were used for bibliographic management and text mining with 58 articles selected from 944 journals indexed in Web of Sciences. The analysis of the literature underscores four pivotal themes namely (1) the cultural identity of indigenous people, (2) the debate on the legitimacy of the rights of indigenous people rights and sustainable development, (3) factors impacting the social inclusion of the indigenous people and (4) coping strategies for the social inclusion of the indigenous people. The literature review highlights urgent needs to socially include indigenous and tribal people. Various factors impact the financial inclusion of the poor, including cognitive and affective factors. It is essential to leverage the skills and expertise of the local indigenous people for forest management and land management to ensure the social inclusion of the poor and tribes.