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This paper aims to investigate the usage pattern of electronic resources (e-resources) among management graduates. The respondents were asked about the types of e-resources they used, who their influencers were, their preferred place for surfing, the frequency of use, purpose for which they used e-resources, its benefits and the problems they faced while using e-resources. The findings of the study will help in enhancing the usage of e-resources among students who opt for management courses.

This descriptive research was conducted in Nagpur, Maharashtra (India). Data collected from 150 management students through purposive sampling were analyzed through descriptive statistics, and the responses were presented in tabular form.

The investigation reveals that students are well aware of e-resources and consider them to be very useful for their academic performance. Interestingly, students are found to be using non-paid resources more than paid ones because of a lack of search skills. Discipline-wise investigation reveals that students from the disciplines of information technology, economics and finance use e-resources more frequently than those studying subjects like marketing, operations and human resource management. Faculty and training have emerged as strong influencers that have persuaded students to use e-resources.

The present study is limited to students studying management courses in Nagpur, Maharashtra (India).

This research will help institutions, librarians and publishers in gaining insight on the utilization patterns of e-resources. The uniqueness of this study lies in the fact that it has analyzed and presented the responses of management students belonging to different disciplines in management studies such as, marketing, finance, human resource management operations, economics and information technology regarding their usage patterns of e-resources.

This study aims to measure the acceptance of digital resources by integrating knowledge management (KM) factors (i.e. acquisition, sharing, application and protection) into the factors of the technology acceptance model (TAM) (i.e. perceived ease of use and perceived usefulness) and their impact on actual system use through behavioural intention.

Using the quantitative research method, a survey was conducted of the public sector universities of Punjab, Pakistan. Data were collected from postgraduate students and analysed using partial least squares structural equation modelling.

The findings showed that the factors of KM with the integration of TAM significantly impact the acceptance of digital resources. The study’s hypotheses are all supported, and the findings demonstrated that knowledge acquisition, knowledge sharing, knowledge application and knowledge protection significantly influenced perceived usefulness and perceived ease of use, and that these factors are positively correlated with behavioural intentions to use digital resources.

This study has considerable significant implications for policymakers, developers and practitioners in designing digital resources. This study will also assist librarians to discover areas for development that may enhance the use of digital resources among users

Purpose: This chapter aims to find the impact of cultural marketing on consumer buying behaviour and analyse the cultural factors affecting consumers’ buying behaviour. Cultural marketing aims to offer and promote a product, a message, or a service to a group of people who may be their potential purchasers and belong to the same culture or particular demographic.

Methodology: This study uses the published research for different countries viz. India, Canada, Germany, the UAE, the UK, the USA, Japan, etc., in the field of culture, cross-culture, and consumer buying behaviour considering various factors and their impact; but in particular, this study focussed on the cultural factors only and analysed their impact on the consumer behaviour of the different countries.

Findings: The study revealed that different countries have their own unique culture. Cultural factors have a positive relationship with consumers’ buying behaviour and exhibit that consumers behave differently towards the same product as per their perception developed by their culture.

Need of the study: Today, the world has become global, and to become a successful consumer oriented market service provider, marketers have to study the psychology of the customers to procure them. This study focusses on one of the essential factors, that is, culture and how cultural factors affect consumer buying behaviour. The study of culture is the gateway to attracting consumers in the market.

Practical implications: The study would help multinational companies in segmentation, targeting, and positioning and developing several marketing strategies for their products. Companies would be able to understand changes in consumer purchasing behaviours that arise from cultural differences, which helps them cater to the needs of their global consumers.

The purpose of this paper is to find out the relevant factors, according to teenagers, that influence the buying decision of the family car.

Research carried out in three stages: one qualitative research (by using focal groups), and two quantitative research studies (descriptive and cross-sectional).

The authors identified three factors that are important for teenagers when influencing the purchase of the family car: safety, sportiness and comfort. The identification of these factors shows that the millennial generation tends to emphasize aspects of individual interest, such as status and performance, and family context, such as safety and comfort, rather than social aspects, such as the type of fuel and environmental impact.

The authors recommend the development of automobiles that prioritize the three factors mentioned herein in order to reverse the trend of declining car purchase.

The authors presented the relevant attributes in buying decisions of family cars according to teenagers. The authors also indicated the automobile attributes that are relevant for a more informed, connected, and with an increasing purchase power generation in contrast with previous generations, whose social context was prior to the emergence of social media.

The purpose of this paper is to investigate the cultural assimilation influence on family purchase decision making of Chinese immigrant families in New Zealand, and in Chinese families living in China.

The data were collected from 200 respondents. In total, 100 families have been chosen from each of these countries. The data were collected by the snowball sampling method across 11 different products and four decision-making stages.

The results of this research show that cultural assimilation does have an influence on parental perceptions of teen's influence on family decision making. Chinese immigrants' teenage children in New Zealand were perceived as having more influence within the family than their peers in Chinese families living in China.

The research used a sample size of only 100 respondents from each country. Furthermore, it used snowball sampling and mid-income group families only.

These findings help marketers to gain a better understanding of the influence of cultural assimilation, and use specific marketing communication and promotion strategies.

The paper empirically demonstrates that Chinese parents living in China and Chinese immigrant parents living in New Zealand perceive their children's involvement in family purchase decision differently. Chinese immigrant parents perceive that their children are becoming assimilated with New Zealand culture. This is the first ever study done on Chinese Immigrant families living in New Zealand and Chinese families living in China by collecting and using the cross-culture data from New Zealand and China.

This study aims to examine the antecedents of halal brand equity on destination brand equity (DBE) within the tourism sector. Although much has been done on halal tourism, the issue of halal and brand equity has received little attention in a non-Islamic state context.

Using the brand equity theory, 312 Muslim tourists were conveniently drawn from the Larabanga tourism site with the use of structural equation modelling technique to analyse the data.

The study revealed that halal brand awareness and halal value have positive and significant impact on DBE. Also, halal perceived brand quality and halal image had a negative but significant impact on DBE.

This research is on a country-specific halal brand equity tourism destination, which means that the findings cannot be generalized to other geographical areas.

The study provides an insight into halal tourism and destination equity, which is important for marketers, the ministry of tourism and local tourism officials to support halal tourism in a non-Islamic country.

This paper fills a gap by presenting the first comprehensive overview of halal brand equity research that enhances ongoing discussions in the hospitality and tourism field in a non-Islamic context and proposes priorities for future research.

The purpose of the current paper is to examine the nature of profit persistence and to estimate the dynamic relationship between research and development (R&D) intensity and firm profitability in the Indian pharmaceutical industry.

A dynamic panel data model with generalized methods of moments (GMMs) technique has been deployed to estimate the relationship between R&D intensity and performance. Arellano and Bond (1991) estimation methodology has been used to generate the estimates. A sample of 55 publicly listed firms operating in the Indian pharmaceutical industry for the period 2005-2014 has been considered.

The study finds moderate to heavy profit persistence in the Indian pharmaceutical industry. The study also finds that there exists a positive relationship between R&D intensity and performance for the Indian pharmaceutical Industry. The results hold even after considering two separate measures of profitability – return on assets and return on sales. The results also hint at a possible non-linear relationship between R&D intensity and profitability.

The results highlight positive profit persistence among pharmaceutical firms. The results also highlight the need for a sustained investment in R&D, as its benefits are driven in the long run. Thus, managers should devise proper policies R&D investments. Also, prospective entrants should properly study the existing entry barriers before deciding upon the mode and timing of entry.

The degree of profit persistence and the dynamic nature of relationship between R&D intensity and firm performance in the Indian pharmaceutical sector has not been studied. Thus, this paper fills this gap and also highlights the impact of certain firm- and industry-specific variables on profitability.

The purpose of this paper is to study the spectral sensitivity characteristics of new pyroelectric sensor based on tetraaminodiphenyl film within the wavelength range of 0.4-10 µm and 300-3,000 µm.

Mylar film with the thickness of about 70 µm was used as the input window. The MDR-41 monochromator-based spectrometric complex and the quasi-optical spectrometer with the set of backward-wave oscillators were used for measurements of the pyrodetector spectral characteristics within the 0.4-10 µm and 300-3,000 µm ranges, respectively.

Mylar was found to have absorption lines within the range of 0.4-10 µm, which must be taken into account when broadband detectors developing. The noise equivalent power in the visible and infrared ranges was less than 6 × 10^–10 W/Hz^1/2, which is about five times lower than for analogue ones. In the sub-THz range, the pyrodetector sensitivity is 2-8 times higher than the Golay cell. The sensitivity of such pyrodetector weakly depends on the wavelength in the total measured range.

The pyroelectric sensor has good prospects for use in super wide spectral range, from ultraviolet to millimeter radiation, in spectrometers for scientific research, in industry for the operational control of THz radiation sources, as well as in security THz-systems.

The spectral sensitivity characteristics of the pyroelectric photosensor based on TADPh in the visible, infrared and terahertz ranges were measured. The prospects for the use of such sensors were determined.

This paper aims at exploring the relations amongst the concepts of customer relationship management (CRM), convenience, trust, perceived service quality, satisfaction, perceived value, loyalty, image and purchase intention in the hotel sector.

The research was conducted using interviews with hospitality managers and guests who had a direct connection with the hotel industry. According to the qualitative study results and literature review, the authors designed a model that was examined via structural equation modelling and fuzzy set qualitative comparative analysis.

This paper presents a conceptual framework that enhances existing research in the field of study, as it was implemented to measure the antecedent and consequences of perceived service quality. Based on the results from New York and London, the authors found that CRM and convenience have significant impact on perceived service quality. Interestingly, the aggregated data illustrate the negative relationship between image, loyalty and purchase intention.

The approach used by this study is partially in line with previous theoretical analyses and shows appealing patterns in international service quality perception. Besides, the paper adds insights into the realm, linking together different dimensions in order to reach an in-depth understanding and complex analysis of each item that affects and is affected by perceived service quality in the hotel industry.

This study aims to evaluate the efficacy of a digital medical library, including department-based electronic journal access, library training course participation and scholarly publications.

The data on full-text electronic journal access, participants of library training courses and scholarly publications were exported from a digital medical library database during 2017–2021. In addition, electronic journal access and library training courses were divided into high-level and low-level groups, while scholarly publications were divided into physician and non-physician groups.

The scholarly publications had a positive correlation to library training courses and electronic journal access. Furthermore, scholarly publications showed a significant difference between the high-level and low-level electronic journal access groups but not between the high-level and low-level library training course groups. Scholarly publications and electronic journal access had positive correlations for both the physician and non-physician groups. Scholarly publications and library training courses, and electronic journal access and library training courses had positive correlations only in the non-physician group.

The importance of electronic journal access for scholarly publications is suggested based on the findings of the present study. The training courses held by the medical library had a positive effect on scholarly publications for the non-physician group.

The current study provides insights relevant to the electronic journal access of library-supported scholarly publications among medical departments. These results can serve as a reference for medical library development planning and decision-making in the future.