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Article
Publication date: 1 August 1994

D.F. Neadle

Describes the three main methods of used oil recycling. Details the laundering process carried out by Smallman Lubricants and the subsequent quality tests. Refers to environmental…

402

Abstract

Describes the three main methods of used oil recycling. Details the laundering process carried out by Smallman Lubricants and the subsequent quality tests. Refers to environmental and health aspects. Mentions three other reprocessing technologies.

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Industrial Lubrication and Tribology, vol. 46 no. 4
Type: Research Article
ISSN: 0036-8792

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Article
Publication date: 1 February 1978

K. Grønhaug and J. Arndt

Reports results of an attempt to test temporal order of awareness, attitude and behaviour using the cross‐logged panel correlation technique — a method for establishing…

927

Abstract

Reports results of an attempt to test temporal order of awareness, attitude and behaviour using the cross‐logged panel correlation technique — a method for establishing probabilistic causality by non‐experimental data. Tries to replicate, in this study, one by O'Brien, examining loyalty of new residents in an area developing loyalty to restaurants. Questionnaires were distributed to new students in Bergen, Norway for the autumn semester in 1974, in all 200 students received 2 questionnaires over a four‐week period and 126 completed the questionnaire both times, discusses results of these. Concludes that results give little support for the concept of a ‘hierarchy‐of‐effects’, postulating the sequence of awareness, attitudes and behaviour.

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European Journal of Marketing, vol. 12 no. 2
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 1 March 1977

Sherril H. Kennedy

Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods…

2728

Abstract

Concerns itself with the way in which company images are formed and disseminated and discusses work carried out among the employees, suppliers and purchasers of a heavy goods manufacturing company. Argues that company employees should be made the focus of attention, since these are potential salesmen in the widest sense of the world. Suggests a company's experience, particularly in the industrial and service sectors will rely heavily on personal contact with employees, e.g. employees will portray an image of the company as it effects them. Proposes that all people external to the company but coming into contact with it receive the same image. Pinpoints a questionnaire involving a company image profile of engineering where employees are slightly pessimistic – includes these in question and answer format. Concludes that a company's good image among its employees and subsequently among those outside it, rests in the hands of top management. – and how can this be ignored?

Details

European Journal of Marketing, vol. 11 no. 3
Type: Research Article
ISSN: 0309-0566

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Article
Publication date: 11 July 2016

Doo Syen Kang

This paper aims to examine the strategic importance of perceived internal branding in building symbolic and behavioral relationships with a corporate in the service sector…

2113

Abstract

Purpose

This paper aims to examine the strategic importance of perceived internal branding in building symbolic and behavioral relationships with a corporate in the service sector. Research on internal branding has been confined only to how internal staff understand brand values. Despite the importance of alignment between internal and external communication, little emphasis has been placed on consumers’ perception of how internal staff understand brand values. Even before experiencing service, consumers can shape their overall evaluation on service based on external communication about internal training and its congruence with brand values.

Design/methodology/approach

The theoretical model of cognitive, affective and behavioral responses is empirically tested using the structural equation modeling approach with a sample of 258 adults. Multiple group comparison is also conducted to identify the difference between user and non-user groups.

Findings

The findings indicate that perception of employees’ training and its congruence with external communication enables consumers to shape their cognitive and affective response toward a corporate, which is a source of future purchase intention. How consumers think about internal branding forms their attitudes and images of business and social conduct and enhances their behavioral intention.

Practical implications

The results imply that internal branding should not be limited to organizational communications but should be stretched into a critical topic for external communications. In particular, notable differences between user and non-user groups determined in the model provide further implications for corporate communication.

Originality/value

This paper stretches the concept of internal branding into the area of public interest. Theoretically, it tests a dual process model that suggests cognitive and affective antecedents in predicting consumer intention. Practically, it provides new ground for viewing internal affairs as part of a continuum of external communication and not a separate element of a corporation. The results are conducive to robust customer-firm relationship building in the service sector.

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Article
Publication date: 1 October 2002

P.L. Hoffman

Sishen Iron Ore Mine in the Northern Cape province of South Africa utilises 72 primary equipment units to move 119Mt of materials per year, of which 32.5Mt of run‐of‐mine material…

773

Abstract

Sishen Iron Ore Mine in the Northern Cape province of South Africa utilises 72 primary equipment units to move 119Mt of materials per year, of which 32.5Mt of run‐of‐mine material are sent to the processing plant. The maintenance mission, philosophy and strategy of the Mine are outlined as a background to the discussion of the application of tribology principles. The evolution of Sishen’s tribology outlook is described up to the current position, where the vision for the future is: “no wear”. The current maintenance activities are discussed under the headings: contamination control, lubricants, growing awareness, flushing equipment, and breathers. The results achieved are described, together with the calculated return on investment. Finally, the requirements for success are outlined and possible pitfalls listed.

Details

Industrial Lubrication and Tribology, vol. 54 no. 5
Type: Research Article
ISSN: 0036-8792

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