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Article
Publication date: 1 December 1996

J.R. Weatherby, D.E. Munson and J.G. Argüello

Describes a set of numerical techniques which implement the rate‐dependent multi‐mechanism deformation (M‐D) constitutive model for rock salt in a finite element code for use in…

313

Abstract

Describes a set of numerical techniques which implement the rate‐dependent multi‐mechanism deformation (M‐D) constitutive model for rock salt in a finite element code for use in three‐dimensional, finite strain simulations of creep closure in deeply buried salt excavations. Presents essential details of the numerical implementation. The constitutive model is exercised in a three‐dimensional closure simulation of a large underground field experiment. Compares results from the simulation against actual closure measurements taken from the experiment.

Details

Engineering Computations, vol. 13 no. 8
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 6 July 2015

William Wagner Matos Lira, Giancarlo de Gusmão Gonçalves, Catarina Nogueira Araujo, Adeildo Soares Ramos Junior and Alejandro César Frery

– The purpose of this paper is to present an analysis of the effect of the temperature on the creep deformation during vertical well drilling in salt rocks in selected cases.

183

Abstract

Purpose

The purpose of this paper is to present an analysis of the effect of the temperature on the creep deformation during vertical well drilling in salt rocks in selected cases.

Design/methodology/approach

The authors performed numerical simulations by Finite Element Method, using non-linear viscoelastic models and weak thermomechanical coupling. The authors evaluated, in selected cases, the effect of temperature during salt rock vertical well drilling. Numerical examples were performed to validate the studies. More specifically, the authors considered the problem of vertical well drilling for oil exploration below these salt layers.

Findings

The authors concluded that the biggest reduction in the wellbore closure rate occurs when the wellbore is at low temperature with respect to the rock initial. This is due to two factors, namely, a reduced salt viscous strain rate and the thermal strain contrary to the well radial closure caused by the temperature variation. Beyond the creep effect, the thermal strain also affects the stress in the creep constitutive equation.

Practical implications

With recent oil discoveries in deep water, for example, in the pre-salt, where temperatures are high, the study of the influence of temperature is important, since it contributes to the increase of the creep. The results here presented are relevant, although the engineering aspects of a practical solution for reducing the wellbore displacement based on temperature variation is challenging. Such approach requires cooling mechanisms that delay the heating of the drilling fluid, which is surrounded by rocks at high temperature.

Originality/value

The main contribution of this paper is to present a numerical study, in selected cases, of the effect of temperature on the creep deformation during vertical well drilling in salt rocks, analyzing a possible reduction of these deformations when subjected to a temperature variation.

Details

Engineering Computations, vol. 32 no. 5
Type: Research Article
ISSN: 0264-4401

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Article
Publication date: 1 January 1991

Thomas E. Muller

This study of 429 United States pleasure visitors to Canadademonstrates that research based on personal values can be fruitfullyapplied to the segmentation of international…

1803

Abstract

This study of 429 United States pleasure visitors to Canada demonstrates that research based on personal values can be fruitfully applied to the segmentation of international tourism markets. The relative importance attached by a visitor to 16 attributes which describe the touristic attractiveness of a foreign city were used as clustering variables. Three major segments were found, with each segment possessing a unique personal‐value profile. These value profiles were meaningful and distinctive enough to offer the international tourism marketer actionable portraits on which to base product development and marketing communication strategies that match a segment′s personal‐value orientations.

Details

International Marketing Review, vol. 8 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 August 2010

Bala Ramasamy, Alan Au and Matthew Yeung

This paper aims to demonstrate the degree of dissimilarities among Chinese individuals' value profiles by using data collected from Shanghai and Hong Kong.

1335

Abstract

Purpose

This paper aims to demonstrate the degree of dissimilarities among Chinese individuals' value profiles by using data collected from Shanghai and Hong Kong.

Design/methodology/approach

The shortened version of the Rokeach Value Survey for consumer research by Munson and McQuarrie was used. The data collection was done by distributing copies of questionnaires to researchers' contacts who worked at financial intuitions, e.g. banks, brokers and insurance agencies in Shanghai and Hong Kong.

Findings

The current study demonstrates the degree of dissimilarities among Chinese individuals' value profiles by using data collected from Shanghai and Hong Kong.

Research limitations/implications

The study selects two developed cities of China only and the samples from the two cities are relatively small.

Practical implications

The results imply that value‐based information should be used together with demographic information for segmenting the market. The study suggests the number of segments for Shanghai and Hong Kong.

Originality/value

This study explains the significance of studying values in the context of market segmentation, particularly among Chinese populations.

Details

Cross Cultural Management: An International Journal, vol. 17 no. 3
Type: Research Article
ISSN: 1352-7606

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Article
Publication date: 1 September 1996

Vincent S. Fok and Viola K. Chong

This paper examined the usage of cultural values in market segmentation. The study involved young Chinese consumers of apparel market in Hong Kong. Chinese Cultural Values Scale…

349

Abstract

This paper examined the usage of cultural values in market segmentation. The study involved young Chinese consumers of apparel market in Hong Kong. Chinese Cultural Values Scale (CCVS) (Yau 1994) was adopted as the measurement instrument of the value construct. Samples were asked to rate the importance of various store attributes in their choices of where to purchase. The analysis involved multivariate statistical methods. Respondents were segmented into four clusters and contrasted. It revealed that clusters with different value orientations rated differently the importances of ten store attributes. Implications for marketers were proposed.

Details

Management Research News, vol. 19 no. 9
Type: Research Article
ISSN: 0140-9174

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Article
Publication date: 17 August 2015

Madhavan Parthasarathy, Vicki Lane and Mary Lee Stansifer

This paper aims to document changes in values of young Indian consumers over a 10-year period from 2004 to 2014. Given increases in per-capita income and living standards and…

569

Abstract

Purpose

This paper aims to document changes in values of young Indian consumers over a 10-year period from 2004 to 2014. Given increases in per-capita income and living standards and, particularly, the tremendous increase in exposure to global products and ideals via media advertising, and greater one-to-one interaction with Americans and other English-speaking people from individualistic cultures (India has over 250 million Internet users who communicate in the English language), it was proposed that young Indian consumers would adopt values associated with self-enhancement and individualism, forsaking self-transcendence-related ideals such as benevolence and universalism.

Design/methodology/approach

Data pertaining to the Rokeach value scale (RVS) were collected in New Delhi in 2004 and 2014 and tested using MANOVA.

Findings

The results strongly support the contentions, save a couple of surprises. Implications of this dramatic change in values in a relatively short period are discussed from a marketing perspective.

Originality/value

This is the first paper that empirically measures changing consumer values in India.

Details

Journal of Indian Business Research, vol. 7 no. 3
Type: Research Article
ISSN: 1755-4195

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Article
Publication date: 29 May 2020

Pradeep Kautish, Arpita Khare and Rajesh Sharma

This paper aims to examine the relationships among two distinct yet interconnected forms of value orientations, namely, terminal and instrumental values, brand consciousness and…

6050

Abstract

Purpose

This paper aims to examine the relationships among two distinct yet interconnected forms of value orientations, namely, terminal and instrumental values, brand consciousness and behavioral intentions. This study validated the conceptual model for branded fashion apparel consumption in an emerging market, e.g. India.

Design/methodology/approach

The research design followed a two-step approach to test the measurement and structural models for partial least squares structural equation modeling with SmartPLS (v.3.0) as recommended by Anderson and Gerbing (1988).

Findings

The results illustrated that both the instrumental and terminal values influence brand consciousness and, consequently, brand consciousness had an impact on behavioral intentions for fashion apparel consumption. Instrumental values had a greater influence on brand consciousness and behavioral intentions than terminal values. Brand consciousness mediated the relationship between instrumental/terminal values and behavioral intentions.

Research limitations/implications

This study defined two value orientations (i.e. instrumental versus terminal) using cross-sectional data from an emerging market. Future studies may examine the research findings’ generalizability using diverse data sets (longitudinal and cross-sectional) and evaluate the value orientation and customers’ favorable behavioral intentions for luxury fashion consumption.

Practical implications

This study provides insights into luxury marketers and practitioners to understand the contribution of instrumental and terminal values on brand consciousness and behavioral intentions for luxury fashion apparel. The findings would assist in developing marketing strategies for an emerging market, i.e. India.

Social implications

With the rapid proliferation of materialism, the Indian market has witnessed the dawn of a new era of luxury fashion acceptance. The research offers evidence that in emerging markets such as India, consumers exhibit value orientation toward luxury brands while holding a sense of fashion involvement in their consumption behavior.

Originality/value

This study is a pioneering attempt to understand the relationships between the value orientation, namely, instrumental and terminal values and their underlying influence on brand consciousness and behavioral intentions toward fashion apparel. Rokeach’s (1973) two-dimensional value dichotomy was adapted to understand luxury apparel consumption in an emerging market context, specifically India.

Details

Journal of Product & Brand Management, vol. 30 no. 4
Type: Research Article
ISSN: 1061-0421

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Article
Publication date: 24 September 2018

Pradeep Kautish and Rajesh Sharma

The purpose of this study is to examine the functional relationships among terminal and instrumental values, environmental consciousness and behavioral intentions for green…

3430

Abstract

Purpose

The purpose of this study is to examine the functional relationships among terminal and instrumental values, environmental consciousness and behavioral intentions for green products in India in light of the value–attitude–behavior framework.

Design/methodology/approach

This study adopts a hypo-deductive research design. A conceptual model was developed to relate the terminal and instrumental values to environmental consciousness and behavioral intentions, which are substantiated with a comprehensive literature review. Covariance-based structural equation modeling was used along with Anderson and Gerbing’s two-step research approach to measure the dimensions of the measurement model, as well as the specifications of the structural model.

Findings

The findings of the research indicate that terminal and instrumental values significantly influence environmental consciousness, and environmental consciousness has a significant influence on behavioral intentions. Instrumental value shows a greater influence on environmental consciousness and behavioral intentions, rather than terminal value. Furthermore, this study discloses that environmental consciousness acts as a partial mediator while establishing a link between instrumental/terminal value and behavioral intentions.

Research limitations/implications

The present research is based on two distinct forms of human values, namely, terminal values and instrumental values. The study found that consumers who favored instrumental values to terminal values revealed a tendency to frame confused and incoherent judgments on environmental issues.

Practical implications

The study will help green marketing practitioners understand the important role of values, that is, both terminal and instrumental values, in promoting environmental consciousness and behavioral intentions for green products. The findings of the study will facilitate decision-making processes in relation to marketing for green product consumers in the Indian context.

Social implications

Values are the guiding forces for human behavior, both socially and individually. Moreover, values have a long-lasting impression on consumers in varied forms. This study will pave the way forward by contributing to the societal understanding of consumer values within the realms of human values for green marketing, green consumerism and sustainable businesses.

Originality/value

The paper is the first attempt of its kind to explore the relationships among two distinct forms of values that are the foundation of human values, namely, terminal and instrumental values, and their effect on environmental consciousness and behavioral intentions for green products in the Indian market. The paper is unique in understanding factors contributing to green marketing beyond consumer values and differs from previous research in specifying the significance of human values.

Details

Journal of Indian Business Research, vol. 13 no. 1
Type: Research Article
ISSN: 1755-4195

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Article
Publication date: 16 September 2019

Pradeep Kautish and Rajesh Sharma

The purpose of this paper is to study the relationships between two distinct value orientations, that is, the terminal and instrumental. The effects of these value orientations on…

3710

Abstract

Purpose

The purpose of this paper is to study the relationships between two distinct value orientations, that is, the terminal and instrumental. The effects of these value orientations on green attitude and green behavioral intentions for green products among young consumers in an emerging market against the backdrop of a value–attitude–behavior cognitive hierarchical framework has also been focused on in this study.

Design/methodology/approach

The study espouses a hypo-deductive research design and the measures were conceptualized and advanced based on an inclusive review of the research studies conducted in the past. Anderson and Gerbing’s two-step research approach was used for partial least square structural equation modeling to assess the measurement and structural models with SmartPLS (v 3.2.6).

Findings

The findings suggest that the functional value is constantly essential, but not enough by itself, for envisaging green purchase behavior. The results show that both the terminal and instrumental values have a significant impact on green attitude and in turn, green attitude has a significant impact on green behavioral intentions. The instrumental value displays greater impact on both green attitude and green behavioral intentions compared to the terminal value. Additionally, the research also discloses that green attitude acts as a mediator in the relationship between terminal/instrumental value and green behavioral intentions.

Research limitations/implications

This paper describes two broad, yet distinctive, value orientations (i.e. terminal versus instrumental) using cross-sectional data from the state capital of the country. Future research may scrutinize the findings’ (cross-cultural) generalizability using diverse data sets to assess value orientations and customers’ green behavioral intentions among young consumers.

Practical implications

The research findings will enormously help green marketers and practitioners to recognize the roles of terminal and instrumental values in evolving green attitude and green behavioral intentions for green products among the young consumers, thereby helping to develop marketing strategies.

Social implications

The current research provides evidence that in emerging markets such as India, young consumers exhibit value orientation toward environmental deterioration, holding a sense of responsibility in their consumption pattern. This may pave the way forward for sustainable businesses.

Originality/value

This study is objectively a pioneering one that attempts to explore the relationships between the value orientations in terms of instrumental and terminal values and their effects on green attitude and green behavioral intentions toward green products using Rokeach’s (1973) two-dimensional measure of values among young consumers, which is quite novel to the existing body of knowledge. Moreover, this paper has surveyed these relationships in a different research context, which can expand the knowledge about green consumer behavior in emerging markets.

Details

Young Consumers, vol. 20 no. 4
Type: Research Article
ISSN: 1747-3616

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Article
Publication date: 1 May 1999

Orhan Erdem, A. Ben Oumlil and Secil Tuncalp

Retailing business is greatly affected by the patronage behavioral orientations of shoppers. Understanding these orientations can assist retailers in developing appropriate…

10044

Abstract

Retailing business is greatly affected by the patronage behavioral orientations of shoppers. Understanding these orientations can assist retailers in developing appropriate marketing strategies toward meeting the needs and wants of consumers. One important factor explaining consumer behavioral orientations is their values. Another important factor affecting consumer behavioral orientations is the store image, an image shaped by store attributes. This study examines the linkage between consumer values and the importance of some salient store attributes. Marketing management implications are also discussed.

Details

International Journal of Retail & Distribution Management, vol. 27 no. 4
Type: Research Article
ISSN: 0959-0552

Keywords

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