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Article
Publication date: 1 April 1997

Shaoming Zou, David M. Andrus and D. Wayne Norvell

Examines empirically the standardization of international marketing strategy from the perspective of Colombian exporting firms. Also investigates standardization of the finer…

14069

Abstract

Examines empirically the standardization of international marketing strategy from the perspective of Colombian exporting firms. Also investigates standardization of the finer aspects of the marketing mix variables than previous studies have addressed. In addition, links marketing standardization to Colombian firms’ export intensity. Suggests that Colombian firms appear to pursue different degrees of standardization with respect to different dimensions of their international marketing strategy. Also suggests that there are several relationships between marketing standardization and Colombian firms’ export intensity, and the nature and strength of each relationship depends on the specific dimension of marketing standardization being examined. Discusses the implications of these findings for research and management.

Details

International Marketing Review, vol. 14 no. 2
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 14 November 2016

Mário Henrique Ogasavara, Dirk Michael Boehe and Luciano Barin Cruz

Based on integrating learning, resource-based and social network theories, the purpose of this paper is to shed fresh light on the association between export experience and export…

1731

Abstract

Purpose

Based on integrating learning, resource-based and social network theories, the purpose of this paper is to shed fresh light on the association between export experience and export performance by seeking to better understand the links between them, and assessing the boundary conditions, moderators, mediators, and non-linear relationships in greater depth.

Design/methodology/approach

This paper mobilizes a quantitative research design using a survey of Brazil-based exporters. The authors test the hypotheses proposed in this study by employing moderated mediation regression models.

Findings

The authors find support for a J-shape relationship between export experience and export market performance. In particular, the authors find that innovation and international marketing resources mediate the effect of export experience on export market performance, and the authors unveil that this mediation effect is contingent on the strength of international business network ties.

Originality/value

This study advances the export marketing literature by explaining how export experience drives export success in two ways: first, by clarifying the ambiguity in extant theoretical explanations and previous empirical findings regarding the shape of the relationship between export experience and export performance. Second, this study reconciles the disagreement as to whether superior export performance results from exporters’ existing resources or from their learning by exporting. Thus, the paper is valuable for scholars and export managers or policymakers alike by providing recommendations on how less experienced firms can overcome the initial period of weak export performance.

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Article
Publication date: 9 April 2018

Nathaniel Boso, Yaw A. Debrah and Joseph Amankwah-Amoah

The purpose of this paper is twofold: to publish scholarly works that extend knowledge on the drivers, consequences and boundary conditions of international marketing strategies…

5094

Abstract

Purpose

The purpose of this paper is twofold: to publish scholarly works that extend knowledge on the drivers, consequences and boundary conditions of international marketing strategies employed by emerging market firms of all sizes and types; and to advance a narrative for future research on emerging market firms’ international marketing activities.

Design/methodology/approach

To achieve this agenda, the authors invited scholars to submit quality manuscripts to the special issue. Manuscripts that addressed the special issue theme from varied theoretical perspectives and methodological approaches were invited.

Findings

Out of 70 manuscripts reviewed, 7 are eventually accepted for inclusion in this special issue. The papers touched on interesting research topics bothering on international marketing practices of emerging market firms using blend of interesting theoretical perspectives and variety of methods. Key theoretical perspectives used include resource-based theory, internationalization theory, institutional theory and corporate visual identity theory. The authors employed unique sets of methods including literature review, surveys, panel data, and process-based qualitative and case-study enquiries. The authors used some of the most advanced analytical techniques to analyze their data.

Originality/value

This introduction to the special issue provides a review of the extant literature on the international marketing strategy of emerging market firms, focusing on summarizing key empirical contributions on the topic over the last three decades. Subsequently, the authors discuss how each paper included in this special issue helps advance the agenda to develop scholarly knowledge on emerging market firms’ international marketing strategy.

Details

International Marketing Review, vol. 35 no. 2
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 13 February 2017

Rekha Rao-Nicholson and Zaheer Khan

The recent increase in the presence of emerging market firms (EMFs) in global markets requires a closer examination of their international marketing strategies (including…

13031

Abstract

Purpose

The recent increase in the presence of emerging market firms (EMFs) in global markets requires a closer examination of their international marketing strategies (including branding). The purpose of this paper is to examine the factors behind the standardization or adaptation of global marketing strategies adopted by EMFs for their cross-border acquisitions.

Design/methodology/approach

This paper examines the determinants of the marketing strategies adopted by Indian and Chinese firms for their cross-border acquisitions. The drivers of the standardization/adaptation of marketing strategies (including branding) are identified using both quantitative data collected in 168 cross-border acquisitions conducted by the EMFs mentioned above and the institutional theory and organizational identity literature.

Findings

Institutional factors have a stronger effect than organizational identities on global marketing strategies, including branding. The standardization of the EMFs’ marketing strategies is driven by the private statuses of the acquirers, legal distances, target countries’ economic development, and the ethnic ties that exist between the home and host countries. The acquirers’ decisions to retain the targets’ brand identities, thus adapting their global marketing strategies, are related to the cultural distances, economic freedom distances, and sizes of the targets.

Research limitations/implications

In this study, two large emerging markets – India and China – are used to gather the empirical data; future works can expand upon this line of research and examine other EMFs.

Practical implications

The acquiring companies have to decide whether to adopt an adaption marketing strategy, with reference to the acquired targets’ local stakeholder requirements, or to incorporate their targets’ brands into their own global marketing strategies.

Originality/value

Typically, previous work on the adaptation vs standardization of global marketing strategies adopted in the wake of cross-border deals has focussed on acquisitions involving companies from developed countries; this paper extends the field of research to the EMFs of two of the most important developing countries: China and India.

Details

International Marketing Review, vol. 34 no. 1
Type: Research Article
ISSN: 0265-1335

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Article
Publication date: 1 June 2005

J. Bruce Prince

The employee selection process has generally focused on the near‐term performance potential of internal candidates in filling vacant positions. This research addresses the…

3762

Abstract

Purpose

The employee selection process has generally focused on the near‐term performance potential of internal candidates in filling vacant positions. This research addresses the potential influence of adding a career development emphasis to the employee transfer decision process. In a career‐focused transfer process the applicants' individual career development needs and growth opportunities are a key basis for internal selection decisions.

Design/methodology/approach

Using web‐based survey methodology, a US financial services firm is used to evaluate the relationship between the use of career‐focused employee transfer criteria and key employee attitudes.

Findings

The study finds that the use of career‐focused processes are positively related to employees' developmental opportunity satisfaction and perceived support for career development. Regression analyses finds that these two attitudes mediate the positive relationship between the use of career‐focused transfer criteria and perceived organization support (POS). Other research efforts (e.g. Allen and Shore) have linked POS to a variety of positive outcomes, including lower employee turnover. Past research, however, has not considered how specific human resource practices can be the basis for the development of key attitudes.

Research limitations/implications

This research – while limited due to it cross‐sectional methodology – builds on that stream of research by focuses on the design of the employee transfer process and how it can be a key practice for achieving a developmental focus and associated benefits.

Originality/value

The results suggest that focusing on performance potential of applicants and career‐focused criteria are not necessarily antagonistic but can be used jointly to make internal selection decisions.

Details

Career Development International, vol. 10 no. 4
Type: Research Article
ISSN: 1362-0436

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Article
Publication date: 1 March 2005

Ronald J. Burke and Aslaug Mikkelsen

This study aims to examine gender issues in a sample of male and female police officers in Norway.

7639

Abstract

Purpose

This study aims to examine gender issues in a sample of male and female police officers in Norway.

Design/methodology/approach

Three gender issues were considered: perceptions of equal opportunity, possible reasons for differences in male and female career opportunities, and experiences of sexual harassment. Data were collected from 766 police officers in Norway using anonymous questionnaires, a 62 percent response rate.

Findings

Female officers indicated significantly lower levels of equal opportunity perceptions, more reasons for career opportunity differences (particularly discrimination), and more sexual harassment than did male officers. Female officers reporting lower levels of equal opportunity perceptions were less job‐satisfied, more cynical, rated their quality of leadership lower and indicated more health complaints. Female officers experiencing more sexual harassment also indicated less job satisfaction. Finally, female officers offering more reasons for career differences (particularly discrimination) reported less job satisfaction, and lower professional efficacy.

Research limitations/implications

Future research needs to examine gender issues in policing in greater depth using qualitative methodology. Data collected used self‐reports ,raising the possibility of response set tendencies. Results may not generalize to other countries or other professions.

Practical implications

Suggestions for addressing gender issues in organizations are offered.

Originality/value

Provides current information on consequences of gender issues in policing in a cross‐cultural context.

Details

Women in Management Review, vol. 20 no. 2
Type: Research Article
ISSN: 0964-9425

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Article
Publication date: 1 February 2013

Janis L. Gogan, Ryan J. Baxter, Scott R. Boss and Alina M. Chircu

Key findings from recent and relevant studies on patient safety and clinical handoffs are summarized and analyzed. After briefly reviewing process management and accounting…

2361

Abstract

Purpose

Key findings from recent and relevant studies on patient safety and clinical handoffs are summarized and analyzed. After briefly reviewing process management and accounting control theory, the aim of this paper is to discuss how these latter two disciplines can be combined to further improve patient safety in handoffs.

Design/methodology/approach

A literature review on studies of patient safety, clinical processes and clinical handoffs was conducted in leading medical, quality, and information systems journals.

Findings

This paper issues a call for research using a trans‐disciplinary methodology to shed new light on information quality issues in clinical handoff processes, which in turn should improve patient safety.

Research limitations/implications

The literature review employed systematic, heuristic, iterative and practical criteria for identifying and selecting papers, trading off completeness for multi‐disciplinarity. No prior empirical patient safety studies combined process management and accounting control theory.

Practical implications

The above‐noted trans‐disciplinary analytic approach may help medical professionals develop more effective handoff processes, checklists, standard operating procedures (SOPs), clinical pathways, and supporting software, and audit and continuously monitor their implementation.

Originality/value

This paper responds to recent calls for trans‐disciplinary research on healthcare quality improvement. The literature review is valuable for understanding clinical handoff problems and solutions from multiple perspectives. The proposed combination of two theories – accounting control theory and business process management – is novel and useful for describing, improving and monitoring handoff processes in the broader context of clinical processes, using a common terminology for information quality traits.

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Article
Publication date: 22 June 2012

Jesús C. Peña‐Vinces, Gabriel Cepeda‐Carrión and Wynne W. Chin

This paper's aim is to evaluate the effect of the use of information technology and communications (ITC) on the international competitiveness of firms in developing countries. The…

1692

Abstract

Purpose

This paper's aim is to evaluate the effect of the use of information technology and communications (ITC) on the international competitiveness of firms in developing countries. The study also seeks to evaluate other factors that allow or condition the use of ITC such as: human resources, collaboration of the industrial sector, and local environment.

Design/methodology/approach

These effects are examined through an empirical research of 100 small to medium‐sized enterprises (SMEs) from a developing country – Peru.

Findings

SMEs from developing countries follow an isomorphic approach. This is because they tend to imitate or copy the better practices from developed countries. The results have shown that ITCs have a positive effect on the international competitiveness of firms.

Research limitations/implications

A limitation is the cross‐sectional character of this research.

Practical implications

Firms use ITC to manage their inventory, for the communication between manufacturers and offices, and suppliers, for bill payments, and for the management of sales and marketing, and for the management of their networks.

Originality/value

According to the literature reviewed, this study is one of the pioneers in contrasting empirically whether the use of ITC contributes positively to the international competitiveness of firms in the developing countries of Latin America.

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