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Article
Publication date: 1 August 2005

G. Buonanno, P. Faverio, F. Pigni, A. Ravarini, D. Sciuto and M. Tagliavini

Proposes providing an insight about enterprise resource planning (ERP) adoption, highlighting contact points and significant differences between the way small to medium‐sized…

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Abstract

Purpose

Proposes providing an insight about enterprise resource planning (ERP) adoption, highlighting contact points and significant differences between the way small to medium‐sized enterprises (SMEs) and large companies approach such a task.

Design/methodology/approach

The research is based on a wide literature review, focused on the identification of a taxonomy of business and organizational factors influencing ERP adoption. The deriving research model was incorporated in a questionnaire that was preliminarily tested and finally provided to a sample of 366 companies of any size. Responses were collected through personal interviews made by a dedicated team to a top manager.

Findings

The analysis of the empirical data shows that business complexity, as a composed factor, is a weak predictor of ERP adoption, whereas just company size turns out to be a very good one. In other words, companies seem to be disregarding ERP systems as an answer to their business complexity. Unexpectedly, SMEs disregard financial constraints as the main cause for ERP system non‐adoption, suggesting structural and organizational reasons as major ones. This pattern is partially different from what was observed in large organizations where the first reason for not adopting an ERP system is organizational. Moreover, the decision process regarding the adoption of ERP systems within SMEs is still more affected by exogenous reasons or “opportunity of the moment” than business‐related factors, contrary to large companies that are more interested in managing process integration and data redundancy/inconsistency through ERP implementation.

Research limitations/implications

The research model is based on the assumption that business complexity and organizational change are the most relevant variables influencing ERP adoption, and such variables are explained through a set of factors inherently limited by the results of the literature review.

Practical implications

The results of the empirical research provide indication to SMEs willing to take into consideration the adoption of an ERP system. The same outcomes could be incorporated into the development strategies of ERP software houses.

Originality/value

This paper contributes to enhancing the understanding of the factors influencing the evolution of information systems within SMEs with respect to large companies.

Details

Journal of Enterprise Information Management, vol. 18 no. 4
Type: Research Article
ISSN: 1741-0398

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Article
Publication date: 19 May 2023

Anil Kumar Swain, Aleena Swetapadma, Jitendra Kumar Rout and Bunil Kumar Balabantaray

The objective of the proposed work is to identify the most commonly occurring non–small cell carcinoma types, such as adenocarcinoma and squamous cell carcinoma, within the human…

92

Abstract

Purpose

The objective of the proposed work is to identify the most commonly occurring non–small cell carcinoma types, such as adenocarcinoma and squamous cell carcinoma, within the human population. Another objective of the work is to reduce the false positive rate during the classification.

Design/methodology/approach

In this work, a hybrid method using convolutional neural networks (CNNs), extreme gradient boosting (XGBoost) and long-short-term memory networks (LSTMs) has been proposed to distinguish between lung adenocarcinoma and squamous cell carcinoma. To extract features from non–small cell lung carcinoma images, a three-layer convolution and three-layer max-pooling-based CNN is used. A few important features have been selected from the extracted features using the XGBoost algorithm as the optimal feature. Finally, LSTM has been used for the classification of carcinoma types. The accuracy of the proposed method is 99.57 per cent, and the false positive rate is 0.427 per cent.

Findings

The proposed CNN–XGBoost–LSTM hybrid method has significantly improved the results in distinguishing between adenocarcinoma and squamous cell carcinoma. The importance of the method can be outlined as follows: It has a very low false positive rate of 0.427 per cent. It has very high accuracy, i.e. 99.57 per cent. CNN-based features are providing accurate results in classifying lung carcinoma. It has the potential to serve as an assisting aid for doctors.

Practical implications

It can be used by doctors as a secondary tool for the analysis of non–small cell lung cancers.

Social implications

It can help rural doctors by sending the patients to specialized doctors for more analysis of lung cancer.

Originality/value

In this work, a hybrid method using CNN, XGBoost and LSTM has been proposed to distinguish between lung adenocarcinoma and squamous cell carcinoma. A three-layer convolution and three-layer max-pooling-based CNN is used to extract features from the non–small cell lung carcinoma images. A few important features have been selected from the extracted features using the XGBoost algorithm as the optimal feature. Finally, LSTM has been used for the classification of carcinoma types.

Details

Data Technologies and Applications, vol. 58 no. 1
Type: Research Article
ISSN: 2514-9288

Keywords

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Article
Publication date: 13 November 2017

Bình Nghiêm-Phú

The purpose of this paper is to investigate the sensory marketing activities in an outdoor out-store shopping environment.

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Abstract

Purpose

The purpose of this paper is to investigate the sensory marketing activities in an outdoor out-store shopping environment.

Design/methodology/approach

The study synthesizes the existing literature to build up an integrative conceptual framework of sensory marketing from the supply-side perspective. An observational study then follows to demonstrate how sensory marketing has been implemented in an outdoor out-store shopping environment in Japan.

Findings

The study has proved that there is an outdoor out-store marketing environment where marketers use sensory cues to provide the information about their shops and products/services to their potential customers. When looking at each shop separately, the dominant sensory cues are the visual ones; however, in the outdoor out-store marketing environment of a shopping street as a whole, the combination of visual, audio, and tactile cues is a popular practice. In addition, it is observed that some outdoor out-store marketing practices are oriented toward the local cultural values.

Research limitations/implications

Implications for shopping environments management are discussed.

Originality/value

The study extends the theories on shopping environments to an outdoor out-store context, and supports the implementation of experiential marketing and context marketing.

Details

Asia Pacific Journal of Marketing and Logistics, vol. 29 no. 5
Type: Research Article
ISSN: 1355-5855

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Article
Publication date: 1 January 1983

C. McLelland and J. Turner

The extent and nature of pre‐purchase information seeking behaviour is a topic of some importance in a market economy. A knowledge of it is clearly a fundamental requirement for…

465

Abstract

The extent and nature of pre‐purchase information seeking behaviour is a topic of some importance in a market economy. A knowledge of it is clearly a fundamental requirement for successful marketing planning. Despite the development of a considerable research literature, our knowledge of such behaviour is still largely incomplete.

Details

Marketing Intelligence & Planning, vol. 1 no. 1
Type: Research Article
ISSN: 0263-4503

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Article
Publication date: 13 February 2007

Valérie‐Inés de La Ville

This paper seeks to conceptualize the field of child and teen consumption as a system of social practices at the cross roads of six strongly intermingled subsystems covering…

1107

Abstract

Purpose

This paper seeks to conceptualize the field of child and teen consumption as a system of social practices at the cross roads of six strongly intermingled subsystems covering social, institutional, technological, narrative, economic, and political stakes. Children's and teens' consumption is shaped and transformed by a mix of managerial action, public policy, cycles of technological change, the evolution of related institutions like parenthood and schooling, changing cultural references, values, modes of socialization as well as by the actions of children and teens themselves.

Design/methodology/approach

Within such a framework, child and teen consumption appears as a complex arena of competing moral and ideological perspectives. In such a volatile context, forms of resistance to ideologies of unending consumption emerge, continuously calling into question the responsibility of business for unwanted long‐term effects.

Findings

The five papers included in this special issue shed light on the complexities of marketing to children by successively exploring the contradictions within the individual, managerial, professional, corporate, and institutional levels. As a direct consequence, the notions of “corporate social responsibility” and “corporate social responsiveness” towards childhood are also constantly evolving concepts which are quite difficult to grasp.

Originality/value

The paper attempts to design a transformative research agenda to promote socially responsible marketing practices and ethically embedded theoretical frameworks. It also stands as an invitation to deepen the indispensable dialogue – albeit often demanding for both sides – between marketing practitioners and social scientists aimed at constantly redefining the moving outline of corporate social responsibility in contemporary children‐oriented markets.

Details

Society and Business Review, vol. 2 no. 1
Type: Research Article
ISSN: 1746-5680

Keywords

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Article
Publication date: 3 August 2012

David Ackerman and Kristen Walker

The purpose of this paper is to examine the effect of the physical environment of night markets in Taiwan, mediated by “renao” (translated as bustling with noise and excitement…

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Abstract

Purpose

The purpose of this paper is to examine the effect of the physical environment of night markets in Taiwan, mediated by “renao” (translated as bustling with noise and excitement) on need fulfillment and shopping satisfaction.

Design/methodology/approach

Grounded theory, interviews and observation in Study One identify concepts important to understanding why consumers shopped in night markets. Study Two employs a survey method to test findings from Study One concerning relationships between fulfillment of social and hedonic needs, physical factors and renao on consumer perceptions of the night market.

Findings

This paper suggests dense physical environments of night markets serve needs of consumers in cultures with an interdependent self‐concept by creating renao. The physical environment impacts the social and experiential needs fulfilled by shopping there, ultimately affecting satisfaction with and use of the market. They also find the dynamics of renao in a collectivist society act as a mediating factor in this process.

Research limitations/implications

The experience of being around many people creating bustle and excitement in the retail environment is important to need fulfillment and satisfaction of shoppers in this collectivist culture. Future research could expand to other collectivist cultures and compare results with those for shoppers in individualist cultures.

Practical implications

This research will help those in tourism and hospitality planning understand how socio‐cultural norms influence use of retail space and leisure shopping satisfaction.

Originality/value

This paper provides evidence that consumers in collectivist cultures may be more attracted to densely concentrated retail spaces.

Details

International Journal of Culture, Tourism and Hospitality Research, vol. 6 no. 3
Type: Research Article
ISSN: 1750-6182

Keywords

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Article
Publication date: 31 March 2021

Bethan Alexander and Anthony Kent

Continuous change has long been recognized as a core characteristic of retailing, its recent acceleration unprecedented, yet innovation in retailing remains under-researched…

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Abstract

Purpose

Continuous change has long been recognized as a core characteristic of retailing, its recent acceleration unprecedented, yet innovation in retailing remains under-researched, especially within fashion retailing. Therefore, the aim of this paper is to generate a deeper understanding of if, and to what extent, fashion retailers across different market segments are innovating in terms of in-store technology diffusion over time by taking a long-term perspective over five years.

Design/methodology/approach

Drawing on retail change and innovation diffusion theory, the study takes a qualitative approach, using direct observation of 71 fashion stores in London (UK) in 2014 and 2019. In total, 142 stores were tabulated in Excel and qualitatively analysed manually and with NVivo.

Findings

The findings identify the innovation adoption strategies implemented, the types of in-store technologies adopted over time and the fashion retail innovation adopters.

Originality/value

The research offers new knowledge in terms of retail innovation and retail change, specifically on retail diffusion of innovation and the importance of in-store technology integration. Several practical implications for improving technology innovation management are also identified.

Details

International Journal of Retail & Distribution Management, vol. 49 no. 10
Type: Research Article
ISSN: 0959-0552

Keywords

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Article
Publication date: 21 June 2019

Valérie-Inés de La Ville and Nathalie Nicol

The purpose of this paper is to offer some insight into how siblings aged between 4 and 12, engaged in a collaborative drawing activity at home, recall the shopping trips they…

287

Abstract

Purpose

The purpose of this paper is to offer some insight into how siblings aged between 4 and 12, engaged in a collaborative drawing activity at home, recall the shopping trips they have experienced.

Design/methodology/approach

Using a Vygotskian perspective, the data collection consisted of engaging 15 pairs of siblings in the production of a joint drawing of a shop of their choice. Drawing in pairs opens a Zone of Proximal Development (Vygotsky, 1978) where the younger child benefits from verbal guidance by the older one to achieve the common task. This situation enables the researcher to gain close access to children’s knowledge about stores and to the words they use to describe their personal shopping experiences.

Findings

This exploratory research reveals some constitutive elements of children’s “shopscapes” (Nicol, 2014), i.e. the imaginary geographies they actively elaborate through their daily practices and experiences with regard to retail environments. In their communicative interactions when elaborating a joint drawing of the shop they have chosen, children demonstrate that they master a considerable body of knowledge about retail environments. Surprisingly, recalling their shopping practices sheds light on various anxiety-generating dimensions.

Research limitations/implications

The data collection is based on a remembering exercise performed at home and does not bring information about what children actually do in retail environments. Moreover, the children were asked to focus on buying a present for a friend’s birthday, therefore the information gathered essentially relates to toy stores.

Practical implications

This research underlines the necessity for retailers to endeavour to reduce some of the anxious feelings depicted and verbalized by children, by improving the welcome for children into their stores.

Social implications

There are also opportunities for retailers to invest in the consumption education area by guiding young visitors so that they learn how to behave as apprentice consumers in retail outlets.

Originality/value

The child-centric perspective of the study reveals new and surprising insights about the way children report their memorised shopping experiences.

Details

International Journal of Retail & Distribution Management, vol. 47 no. 6
Type: Research Article
ISSN: 0959-0552

Keywords

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Article
Publication date: 10 April 2007

Laura Chamberlain and Amanda J. Broderick

The purpose of this paper is to examine consumer emotions and the social science and observation measures that can be utilised to capture the emotional experiences of consumers…

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Abstract

Purpose

The purpose of this paper is to examine consumer emotions and the social science and observation measures that can be utilised to capture the emotional experiences of consumers. The paper is not setting out to solve the theoretical debate surrounding emotion research, rather to provide an assessment of methodological options available to researchers to aid their investigation into both the structure and content of the consumer emotional experience, acknowledging both the conscious and subconscious elements of that experience.

Design/methodology/approach

A review of a wide range of prior research from the fields of marketing, consumer behaviour, psychology and neuroscience are examined to identify the different observation methods available to marketing researchers in the study of consumer emotion. This review also considers the self report measures available to researchers and identifies the main theoretical debates concerning emotion to provide a comprehensive overview of the issues surrounding the capture of emotional responses in a marketing context and to highlight the benefits that observation methods offer this area of research.

Findings

This paper evaluates three observation methods and four widely used self report measures of emotion used in a marketing context. Whilst it is recognised that marketers have shown preference for the use of self report measures in prior research, mainly due to ease of implementation, it is posited that the benefits of observation methodology and the wealth of data that can be obtained using such methods can compliment prior research. In addition, the use of observation methods cannot only enhance our understanding of the consumer emotion experience but also enable us to collaborate with researchers from other fields in order to make progress in understanding emotion.

Originality/value

This paper brings perspectives and methods together to provide an up to date consideration of emotion research for marketers. In order to generate valuable research in this area there is an identified need for discussion and implementation of the observation techniques available to marketing researchers working in this field. An evaluation of a variety of methods is undertaken as a point to start discussion or consideration of different observation techniques and how they can be utilised.

Details

Qualitative Market Research: An International Journal, vol. 10 no. 2
Type: Research Article
ISSN: 1352-2752

Keywords

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Article
Publication date: 30 April 2021

Naveen Donthu, Gaurav Kumar Badhotiya, Satish Kumar, Gunjan Soni and Nitesh Pandey

Journal of Enterprise Information Management (JEIM) is a leading journal that publishes studies on applied information management relevant to industry personals, academicians and…

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Abstract

Purpose

Journal of Enterprise Information Management (JEIM) is a leading journal that publishes studies on applied information management relevant to industry personals, academicians and researchers. This study uses bibliometric tools to present a retrospective analysis of the journal's outcomes.

Design/methodology/approach

The authors applied bibliometric tools for analysing the impact, topic coverage, renowned authors with affiliation, citation, methodology and analysis of the JEIM corpus. Additionally, they used bibliographic coupling to develop a graphical visualisation and analyse the journal's thematic evolution.

Findings

With 16 yearly articles, JEIM contributed 656 research articles on various themes. The major themes that have come to define the JEIM over this time include information and systems, supply chain management, manufacturing resource planning, communication technologies and small- to medium-sized enterprises. Empirical methodology, quantitative techniques with descriptive analysis and regression methods are the most preferred. The article's primary research purpose shows the majority of theory-verifying articles. Co-authorship analysis reveals that the single-author trend is decreasing and the journal now has articles with international collaborations.

Originality/value

This study is the retrospective analysis of the JEIM, which is useful for aspiring contributors and the journal's editors.

Details

Journal of Enterprise Information Management, vol. 35 no. 2
Type: Research Article
ISSN: 1741-0398

Keywords

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