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Article
Publication date: 25 May 2012

Cynthia K. Robinson

The purpose of this article is to discuss Peter Drucker's theory of marketing in the context of strategic planning and change (innovation) in libraries. With the need for change…

3247

Abstract

Purpose

The purpose of this article is to discuss Peter Drucker's theory of marketing in the context of strategic planning and change (innovation) in libraries. With the need for change and innovation accelerating within all types of libraries, it is increasingly important for libraries to adopt a marketing orientation, integrating a marketing plan into the overall strategic planning process.

Design/methodology/approach

This paper employs case study methodology to demonstrate one library's attempt to integrate a marketing plan into the library's overall strategic planning activity, using this process to move the library towards a marketing orientation. The paper also provides a viewpoint based on the author's experience and the teachings of Peter Drucker.

Findings

Libraries must adopt a marketing orientation in order to remain viable into the future. As Drucker stated, “it is the customer who determines what a business is”. It is imperative libraries understand what their customer values and needs in order to develop services and provide resources to meet these needs.

Originality/value

This paper examines Peter Drucker's theory of business and marketing as it applies to libraries and highlights the systems framework called the Drucker Management System, described by Joseph Maciariello in his article “Marketing and innovation in the Drucker Management System”.

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Article
Publication date: 19 May 2009

Cynthia K. Robinson

The purpose of this article is to discuss the need for librarians to be proactively involved in institutional decisions regarding repurposing or annexation of library space. As…

1821

Abstract

Purpose

The purpose of this article is to discuss the need for librarians to be proactively involved in institutional decisions regarding repurposing or annexation of library space. As libraries transition from print to electronic delivery of journals, especially in STM intensive libraries, administration will begin to question the need to retain large runs of bound print journal volumes, especially in light of the ever‐present space crunch faced by many institutions.

Design/methodology/approach

The paper provides a viewpoint based on the experience of repurposing library space for alternative use.

Findings

Librarians must be proactive when addressing library space issues. It is imperative that librarians are actively involved in defining the direction and future of the library rather than waiting for the decision to be made for them by their institution.

Originality/value

The paper advocates the need to be proactive rather than reactive in planning for the future use of library space.

Details

The Bottom Line, vol. 22 no. 1
Type: Research Article
ISSN: 0888-045X

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Article
Publication date: 1 March 2014

John H. Bickford III and Cynthia W. Rich

Common Core State Standards Initiative mandates increased readings of informational texts within English Language Arts starting in elementary school. Accurate, age-appropriate…

49

Abstract

Common Core State Standards Initiative mandates increased readings of informational texts within English Language Arts starting in elementary school. Accurate, age-appropriate, and engaging content is at the center of effective social studies teaching. Textbooks and children’s literature—both literary and informational—are prominent in elementary classrooms because of the esoteric nature of primary source material. Many research projects have investigated historical accuracy and representation within textbooks, but few have done so with children’s trade books. We examined children’s trade books centered on three historical figures frequently incorporated within elementary school curricula: Eleanor Roosevelt, Rosa Parks, and Helen Keller. Findings revealed various forms of historical misrepresentation and differing levels of historicity. Reporting such lacunae is important for those involved in curricular decisions. We believe children’s books, even those with historical omissions and misrepresentations, provide an unique opportunity for students to incorporate and scrutinize diverse perspectives as they actively assemble historical understandings. All secondary narratives, even historically representative children’s books, can benefit from primary source supplementation. We guide teachers interested in employing relevant and rich primary source material.

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Social Studies Research and Practice, vol. 9 no. 1
Type: Research Article
ISSN: 1933-5415

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Article
Publication date: 1 July 1926

THIS number will appear at the beginning of the Leeds Conference. Although there is no evidence that the attendance will surpass the record attendance registered at the Birmingham…

42

Abstract

THIS number will appear at the beginning of the Leeds Conference. Although there is no evidence that the attendance will surpass the record attendance registered at the Birmingham Conference, there is every reason to believe that the attendance at Leeds will be very large. The year is one of importance in the history of the city, for it has marked the 300th anniversary of its charter. We hope that some of the festival spirit will survive into the week of the Conference. As a contributor has suggested on another page, we hope that all librarians who attend will do so with the determination to make the Conference one of the friendliest possible character. It has occasionally been pointed out that as the Association grows older it is liable to become more stilted and formal; that institutions and people become standardized and less dynamic. This, if it were true, would be a great pity.

Details

New Library World, vol. 29 no. 2
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 March 2001

Laurie Larwood, Sergei Rodkin and Dean Judson

The need to maintain up-to-date technological skills despite an aging workforce makes it imperative that organizations increasingly focus on retraining older employees. This…

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Abstract

The need to maintain up-to-date technological skills despite an aging workforce makes it imperative that organizations increasingly focus on retraining older employees. This article develops an adult career model based on the acquisition of technological skills and gradual skill obsolescence. The model suggests the importance of retraining and provides practical implications to the development of retraining programs. Suggestions for future research are also offered.

Details

International Journal of Organization Theory & Behavior, vol. 4 no. 3/4
Type: Research Article
ISSN: 1093-4537

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Article
Publication date: 1 July 1925

We issue a double Souvenir number of The Library World in connection with the Library Association Conference at Birmingham, in which we have pleasure in including a special…

47

Abstract

We issue a double Souvenir number of The Library World in connection with the Library Association Conference at Birmingham, in which we have pleasure in including a special article, “Libraries in Birmingham,” by Mr. Walter Powell, Chief Librarian of Birmingham Public Libraries. He has endeavoured to combine in it the subject of Special Library collections, and libraries other than the Municipal Libraries in the City. Another article entitled “Some Memories of Birmingham” is by Mr. Richard W. Mould, Chief Librarian and Curator of Southwark Public Libraries and Cuming Museum. We understand that a very full programme has been arranged for the Conference, and we have already published such details as are now available in our July number.

Details

New Library World, vol. 28 no. 2
Type: Research Article
ISSN: 0307-4803

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Article
Publication date: 1 April 1995

Hannelore B. Rader

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources and research and computer skills…

77

Abstract

The following is an annotated list of materials dealing with information literacy including instruction in the use of information resources and research and computer skills related to retrieving, using, and evaluating information. This review, the twenty‐first to be published in Reference Services Review, includes items in English published in 1994. A few are not annotated because the compiler could not obtain copies of them for this review.

Details

Reference Services Review, vol. 23 no. 4
Type: Research Article
ISSN: 0090-7324

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Article
Publication date: 1 April 2003

Georgios I. Zekos

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some…

101393

Abstract

Aim of the present monograph is the economic analysis of the role of MNEs regarding globalisation and digital economy and in parallel there is a reference and examination of some legal aspects concerning MNEs, cyberspace and e‐commerce as the means of expression of the digital economy. The whole effort of the author is focused on the examination of various aspects of MNEs and their impact upon globalisation and vice versa and how and if we are moving towards a global digital economy.

Details

Managerial Law, vol. 45 no. 1/2
Type: Research Article
ISSN: 0309-0558

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Article
Publication date: 15 November 2018

Ruth Chan, Suey Yeung, Cynthia Leung, Sing Kai Lo and Sandra Tsang

The purpose of this paper is to examine the association of various family factors with children’s fruit and vegetable (FV) intake.

274

Abstract

Purpose

The purpose of this paper is to examine the association of various family factors with children’s fruit and vegetable (FV) intake.

Design/methodology/approach

A cross-sectional analysis of data from 601 parent-child dyads with children aged three to six years old was conducted. Parents completed questionnaires on child’s FV intake, parenting styles, parental feeding practices, family functioning, television viewing at mealtimes and frequency of family meals. Logistic regression was used to assess the association between various family factors and the likelihood of meeting the child’s daily FV recommendation with adjustment for different demographic variables.

Findings

Multivariate model adjusting for sociodemographic data indicated that meeting vegetable recommendation was associated with lower frequency of dining with grandparents (Odds ratio (OR) 0.94, 95% confidence interval (CI) 0.89–0.99, p=0.031) and positively associated with parents using more desirable parental feeding practices (OR 1.15, 95% CI 1.09–1.21, p<0.001). Meeting fruit recommendation was associated with parents using more desirable parental feeding practices (OR 1.13, 95% CI 1.09–1.17, p<0.001), higher frequency of dining with grandparents (OR 1.05, 95% CI 1.00–1.10, p=0.041), lower frequency of dining with father (OR 0.89, 95% CI 0.82–0.98, p=0.014) and higher score on authoritative parenting style (OR 1.05, 95% CI 1.01–1.08, p=0.009).

Originality/value

This study highlights the potential protective roles of various family factors, in particular authoritative parenting style and parental feeding practices, such as role modeling, moderate restrictive practices for less healthy foods, avoidance of forced feeding, and not using junk food as reward in relation to meeting FV recommendation in children. The role of grandparents in influencing the young children’s eating behaviors within the Chinese family warrants further investigation.

Details

Journal of Children's Services, vol. 13 no. 3/4
Type: Research Article
ISSN: 1746-6660

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Article
Publication date: 1 January 2007

Joshua Shuart

The use of celebrities, and particularly athletes, to influence consumers and sell products is not a new practice, but one that is gaining considerable steam in the sports…

1914

Abstract

The use of celebrities, and particularly athletes, to influence consumers and sell products is not a new practice, but one that is gaining considerable steam in the sports marketplace. However, many academics and practitioners have long questioned the means by which celebrity endorsement is measured and evaluated. Through the use of validated surveys among US students and the inauguration of the Celebrity-Hero Matrix (CHM), some of their questions are answered. Being labelled a 'heroic' athlete does, it seems, have tremendous power for marketers, and provides endorsement clout for the athlete.

Details

International Journal of Sports Marketing and Sponsorship, vol. 8 no. 2
Type: Research Article
ISSN: 1464-6668

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