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This study's main goal is to explore how small and medium-sized enterprises (SMEs) in the food as well as beverage (F&B) area should evolve to survive in a bustled post-pandemic future.

Drawing on the knowledge-practice gap in the field of Entrepreneurial Orientation (EO) as well as Business Model Innovation (BMI), this study examines an integrated framework using the F&B sector as an empirical field of research. This study uses an empirical quantitative approach using the main information aggregated from a questionnaire administered during the study. The sample had 467 valid responses (71.08% response rate). This paper uses the Partial-Least Squares Structural Equation Model (PLS-SEM) to examine structural relationships because this technique is usually proposed for models with complex relations.

According to the research EO is directly and indirectly, correlated with BMI. The correlation is positive and significant. Simultaneously, corporate social responsibility (CSR) is partially mediated in the stated relation between EO as well as BMI, and CETA where it shows a positive moderation part in EO's influence on CSR. In particular, it elucidates how EO promotes CSR and BMI, alongside moderating part of circular economy principles adoption (CEPA).

These research findings suggest that SMEs in the F&B sector should transform the way they traditionally manage their businesses by applying circular economic principles into entrepreneurial orientation to promote CSR-based practices and acquire the resources obtained from internal and external stakeholders. Hence, their business can recover from post-pandemic effects and become resilient to future disruptions. Furthermore, this study suggests that adopting circular economy principles provides a key source of knowledge and insights that allows firms to sharpen their entrepreneurial orientation toward incorporating stakeholders and social environmental concerns into business models for sustainability, especially in the uncertain and drastic changing environment.

This study proposes a novel approach by which BMI is formed and evolved based on circular economy principles-oriented entrepreneurship and the synergies of stakeholders through undertaking corporate social responsibility practices. Drawing from the knowledge-practice gap, this research adds to the existing knowledge about EO as well as BMI with a conceptualized and operationalized empirical framework in a novel context that was not covered in current literature, especially in the context of uncertainties and disruptions experienced during COVID-19 outbreaks. The F&B sector was hit and how it should evolve to recover and build resilience is perceived as an urgent issue.

The purpose of this study is to investigate the relationships among financial reporting quality (FRQ), ownership concentration and investment efficiency (IE) of listed firms in Vietnam, an emerging market in Southeast Asia.

Multivariate regression models are estimated to test the impacts of FRQ, ownership concentration and the interaction effect of FRQ and ownership concentration on IE. Two-step system generalized method of moments (GMM) estimators are used to control for endogeneity.

The results show that ownership concentration is positively associated with the IE of Vietnamese listed firms. The results also reveal that overinvestment decreases when there is an increase in ownership concentration. In addition, the authors find that FRQ is positively associated with IE and negatively associated with overinvestment and underinvestment. Moreover, the impact of FRQ on overinvestment is weaker in firms with concentrated ownership.

To the best of the authors’ knowledge, this is the first study that attempts to investigate the influence of ownership concentration and the interaction effect of ownership concentration and FRQ on the IE of Vietnamese listed firms. The results provide some managerial implications for Vietnamese listed firms and policymakers on how to mitigate firm-level investment inefficiency.

This study aims to investigate the impact of several factors on customer satisfaction and intention of reusing ride-hailing services that is a new type of passenger urban transport service.

This research applied the Partial Least Squares Structural Equation Modeling analysis method to examine the measurement scale and to analyze the primary data collected from 388 passengers in Vietnam.

This study demonstrates that three dimensions of perceived value, namely, functional value, hedonic value and economic value, positively influence customer satisfaction. The other dimension of perceived value, which is social value, has an ambiguous effect on satisfaction. In addition, personal innovativeness promotes all dimensions of perceived value. In particular, this study highlights that customer satisfaction and corporate image positively impact reuse intention, and corporate image moderates the relationship between customer satisfaction and reuse intention.

This study enriches knowledge about customer behavior using services based on the sharing economy business model. In particular, theoretical and practical implications are provided for researchers and enterprises to find suitable strategies for business.

This study aims to examine the dynamic effect of FinTech on financial stability, with the moderating role of green finance (GF), its dimensions and mechanisms in the context of the spillover effects of the COVID-19 shock. This study used balanced panel data from 148 countries, including 76 developed and 72 emerging nations, from 2005 to 2022.

The research utilized the dynamic two-step system (GMM), and robustness was performed with the bootstrapped panel quantile regression.

The findings reveal that FinTech significantly affects financial stability across the entire sample. The overall composite of GF boosts financial stability by improving financial soundness. The GF dimensions, such as environmental, resource and financial, positively influence FS, while the GF economic dimension hurts FS. The moderating role and all interaction terms of GF dimensions with FinTech contribute positively and significantly to FS. While the interaction term GF resources with FinTech negatively impacts FS, indicating that countries should utilize resources more efficiently. Additionally, the COVID-19 spillover effect negatively influences FS across all samples. In advanced countries, FinTech and green finance positively affect FS. In emerging countries, green finance (except for the resource dimension) and FinTech interactions enhance financial stability, (except for the environmental dimension), leading to environmental hazards from their highly intensive industrial carbon policies.

The findings suggest that policymakers should prioritize promoting the adoption of initiatives related to FinTech and green finance by integrating sustainable transition finance policy frameworks to maintain stability and foster low-carbon economies for a sustainable future.

Improved financial stability has more significant social effects, such as better investment instruments, confidence and economic growth. Policymakers can leverage these findings to establish resilient financial ecosystems, fostering sustainable economic development and decreasing the risk of financial crises.

This study offers novel insights into how FinTech and multi-dimensional green finance effect financial stability in advanced and emerging nations. It provides unique insights into context-specific dynamics and enhances the literature on financial stability.

The purpose of this paper is to concern the community festival of a Jing minority village in the China–Vietnam border area. Since it was designated as a national-level Intangible Cultural Heritage in 2006, the festival has undergone many changes. The festival has steadily expanded and evolved, assuming characteristics of globalization. How is the globalized character of the Wanwei festival manifested? What are the forces behind the elevation of this local festival onto the register of national events and how did it turn into an event organized by the township?

The paper is based on the results of the author’s research on the culture of Kinh people in Wanwei from 2000 to the present. From the anthropological approach, the author mainly uses method of participant observation and in-depth interviews. The author has observed the Wanwei communal festival from 2000 to the present, interviewing about 40 villagers in Wanwei in depth, they can be leaders, intellectuals, civil servants, officials or working people.

The paper is a case study of the new aspect of globalization of a village festival. The author argues that globalization can lead to a spread of global flows but in this process of globalization, villagers also want to define the local identity, they reinvent the tradition, rewrite history, create new nuances for the gods with many different purposes. Practicing the current Wanwei village festival is a vivid example of globalization from below and the politics of tradition.

The paper adds a theoretical dimension to current globalization research. The paper also points out the political, economic and social dynamics that govern the transformation of a village festival in particular and the village culture in general in the border areas. The paper is a testament to the dynamism and flexibility of villagers when participating in the current globalization process.

We aim to investigate the impact of different story types on small fashion business brand trust and purchase intention, guided by signaling theory. We investigate two potential moderators – product aesthetic judgment (i.e. consumers’ responses to the aesthetic aspects of a product) and underdog positioning (i.e. brand’s positioning as a loser that is not a leader in the marketplace and has only a small market share but puts efforts into creating valuable products) – that may influence consumers’ responses to a story.

We developed video stimuli that tell business stories to empirically compare two story types bringing brand trust: identity-focused and product-focused stories. We conducted two experimental studies and tested six hypotheses with 302 datasets. Study 1 compared eco-friendly storytelling with product-focused storytelling, considering perceived product aesthetic judgment as the moderator. Study 2 repeated the experiment with a founder story and a product-focused story, considering the perceived underdog as the moderator.

The findings suggest that the influence of eco-friendly storytelling, compared to product-focused storytelling, on higher purchase intention is fully mediated by brand trust. Consumers’ perceived product aesthetic judgments toward an eco-friendly product can positively moderate the storytelling effect and brand trust. However, founder storytelling did not bring higher brand trust and, consequently, had no significant impact on purchase intention. Similarly, the perceived underdog did not moderate this relationship.

The study is novel as it is one of the first to compare story types based on story contents, whereas previous studies have focused on story delivery. Especially, we explored which story types and contents effectively build brand trust for small businesses, a critical factor for their success. Based on the extant literature, we categorized story types into identity-focused stories and product-focused stories based on contents. We hypothesized and concluded that an identity-focused story can be more effective in eliciting consumer responses. Furthermore, we confirm the critical role of brand trust as a mediator in bringing about purchase intention through eco-friendly storytelling.

Based on social science theories of customer's action such as theory of planned behaviour, theory of reasoned action, and technology acceptance model, this paper adopts belief–attitude–intention model to study impact of perceived process-belief of different stages of e-service delivery system process (e-SDSP), i.e., searching process belief (SPB), agreement process belief (APB), fulfilment process belief (FPB) and after-sales service process belief (ASPB) on customer attitude and intention towards service providers. The study also focuses on the mediating effect of customer attitude on the relationship between process-beliefs of different stages of e-SDSP and their behavioural intention.

A quantitative method has been employed using data collected from 414 Indian e-retail customers. Structural equation modelling with bootstrap estimation is used to find the mediating effect of attitude.

The findings suggest that SPB and ASPB directly impact the customer attitude while APB and FPB directly impact the customer behavioural intention. The study also finds that customer attitude towards e-retailers fully mediates the effect of SPB and ASPB on the behavioural intention but there are no mediating effects for APB and FPB.

The sample used may not be generalizable for India, given its huge diversity and population. As the sample considers only Indian e-retail customers, this study may lack generalizability across countries.

In our knowledge, this study is the first step to conceptualize the process-oriented customer's perceived belief of different stages of e-SDSP and how these beliefs impact the customers' attitude and intention towards the e-retailers. The findings offer insight to managers on how they can create and cultivate customer happiness and positive behavioural intention by enhanced customer journey throughout the e-SDSP.

This study aimed to utilize Epistemic Network Analysis (ENA) for a thorough evaluation of policy documents concerning the digital transformation in Vietnam's higher education sector.

Adopting a quantitative ethnography approach, this research employed ENA to analyse a curated collection of 21 documents that specifically addressed higher education (HE) and digital transformation within Vietnam. The study also incorporated qualitative content analysis, utilizing the constant comparison method as outlined by Onwuegbuzie et al. (2009), for data coding. ENA facilitated the examination of connections among various policy aspects.

The study revealed a consistent overarching theme in Vietnam's digital transformation policies during and post-pandemic, focusing on key areas such as ADMINISTRATION, VISION, QUALITY, and INFRASTRUCTURE. However, a temporal shift in emphasis was observed: during the pandemic, policies were more focused on ADMINISTRATION and INFRASTRUCTURE, while post-pandemic, there was an increased emphasis on COLLAB, VISION, and TEACH_LEARN.

This research represents one of the initial efforts to showcase the utility and significance of ENA in analysing policy documents. It underscores ENA's potential in elucidating the complex interplay of policy elements in the context of digital transformation in higher education, particularly within a developing country setting.

This study investigates consumer perspectives on cultural appropriation in the fashion industry by analysing user-generated content on Douyin.

Using text-mining techniques, including topic modeling and sentiment analysis, 6,584 comments related to the Dior midi-length skirt controversy were analyzed to identify key themes and sentiments.

The study reveals that cultural appropriation elicits polarized responses. Positive themes, such as cultural appreciation, innovation and global exposure, highlight consumer approval of respectful and creative integration of cultural elements. Negative themes, including cultural theft, historical inaccuracy and commercial exploitation, underscore concerns about commodification and misuse of cultural symbols.

Fashion brands should prioritize cultural sensitivity by collaborating with cultural communities, ensuring historical accuracy and promoting ethical engagement with cultural symbols. Proactively addressing these issues through real-time consumer feedback can help mitigate backlash, foster trust and enhance brand equity.

This study advances the discourse on cultural appropriation by leveraging real-time user-generated content to provide actionable insights for ethical practices in the fashion industry.

The purpose of this paper is to trace the way in which a popular ritual became one of Vietnam’s most important festivals, elevated as a celebration of national heroism and charts its gradual transformation in modern society.

This research focuses on the combination of a fertility rite and narratives of St Gióng based on nationalism or heroism created a special festival reflecting many traditional cultural characteristics of Vietnam and the Việt people and the transformation of St Gióng from a mythological to a national symbol of heroism in anti-invader history was recorded in texts.

The paper casts light on the mythologization and historicization of St Gióng in Vietnam’s particular historical context by decoding the Gióng symbol as a core element of the folktales and myths about St Gióng to understand the formation and development of St Gióng in the cultural history of Vietnam.

The paper is not exploring the Gióng symbol within a larger cultural context of nationalism and ethnosymbolic approach in a comparison of national symbolism and heroism.

The paper includes implications for advised scholars to conduct further exploration of the symbol and myth of not only St Gióng in Vietnam but also Kubera in India and Vaisravana in China to connect Kubera, Vaisravana and St Gióng under the connection of literal myth and heroic symbol.

The paper shows how processes of historicizing myth and mythologizing history are important features of Vietnamese socio-historical research.

The paper shows how a fertility rite became a historical festival and the figure of St Gióng became a symbol of patriotic heroism.